Deck 2: Developing Successful Marketing and Organizational Strategies

Question 1

Which statement best describes the most significant difference between a business firm and a nonprofit organization?

A)Business firms operate with larger budgets than nonprofits.
B)Nonprofit organizations do not carry on economic activities, and business firms do.
C)Nonprofit organizations are concerned with social issues, and business firms are not.
D)Both serve customers, but business firms seek a profit while nonprofit organizations do not.
E)Nonprofit organizations are publicly owned, and business firms are privately owned.

Answer 1

D

Question 2

In keeping with its mission, Ben & Jerry's has

A)created a children's TV program with cartoon characters "Ben" and "Jerry" to teach about the importance of good nutrition.
B)offered to buy out any failing family-owned ice cream parlor and turn it into a Ben & Jerry's franchise.
C)invested in research to genetically engineer cows that will produce more hypoallergenic milk.
D)donated free scoop ice cream coupons to all children who get perfect check-ups at the dentist to show that the calcium in ice cream can be a fun way to keep teeth strong.
E)created "Goodbye Yellow Brickle Road" ice cream in partnership with Sir Elton John to help his worldwide AIDS Foundation.

Answer 2

E

Question 3

In marketing, an offering refers to

A)the formal designation of a publically traded stock, for a specific good or service.
B)the full price paid including buildings, inventory, and personnel, when one firm is purchased by another.
C)a product, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.
D)the suggested retail price of a good or service to the general public or the wholesale price to distributors and retailers.
E)the service provided by suppliers and distributors to help manufacturers bring a product to market.

Answer 3

C

Question 4

Ben & Jerry's mission contains three interrelated parts.The primary focus of Ben & Jerry's economic mission is to operate the Company

A)with the goal of generating enough revenue to be able to one day become a completely non-profit organization.
B)on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.
C)with the goal of continued growth both in domestic and international markets while simultaneously making profits for stakeholders and selected charitable organizations.
D)with the goal of increasing market share not only in ice cream sales but in Ben & Jerry's retail clothing and accessories merchandise.
E)maintaining market share in ice cream and related products while expanding into international markets as sustainable dairies for developing nations.

Question 5

Profit refers to

A)the point at which company assets equal company liabilities.
B)the money left over after a business firm's total expenses are subtracted from its total revenues and is the reward for the risk it undertakes in marketing its offerings.
C)the difference in initial and final selling price of a good or service, provided the figure is positive.
D)the money earned when the economic order quantity is maintained.
E)the total amount of revenue accrued through product sales or service distribution.

Question 6

In keeping with its mission, Ben & Jerry's not only supports sustainable and safe methods of food production, it has minimized its negative impact on the environment by

A)opening new franchises exclusively in prebuilt structures in order to save natural resources.
B)investing in research to genetically engineer cows that will produce more hypoallergenic milk.
C)developing a "Cleaner Greener Freezer" that uses an eco-friendly refrigerant to save the ozone layer and reduce greenhouse gasses.
D)limiting its advertising to non-print media and using only recycled materials.
E)packaging its next line of bulk ice cream in glass containers that not only keep the ice cream colder, but are recyclable as well.

Question 7

Which of the following statements regarding Ben & Jerry's is most accurate?

A)Ben & Jerry's is a privately owned nationally directed ice cream producer.
B)Ben & Jerry's pride itself on offering more flavors than any other company in the world.
C)Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry (cartoon characters) in order to capitalize on childhood nostalgia.
D)Ben & Jerry's are now owned by Unilever, the market leader in the global ice cream industry.
E)Ben & Jerry's have only been in business for ten years and is already the industry leader in premium ice cream.

Question 8

A nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

A)business firm.
B)nonprofit organization.
C)community action program.
D)revenue generating cooperative.
E)social service association.

Question 9

Business firm refers to

A)a highly stylized protocol of productivity with a clear division of roles and responsibilities.
B)a legal entity of people engaged in business activities solely with the intent of serving a population but without the intent of making a profit.
C)a privately owned organization that serves its customers to earn a profit so that it can survive.
D)a group of people or firms united through contractual or corporate ownership.
E)a publicly owned and operated organization that serves the general population by offering specialized goods or services.

Question 10

An example of a nonprofit organization is

A)the Food and Drug Administration.
B)CVS Pharmacies.
C)the University of Kentucky School of Medicine.
D)the manufacturer of Bayer Aspirin.
E)the American Red Cross.

Question 11

In keeping with its mission, Ben & Jerry's has

A)opened new franchises exclusively in pre-existing structures in order to save natural resources.
B)created career programs to help nonprofit organizations give jobs to at-risk youth.
C)invested in research to genetically engineer cows that will produce more hypoallergenic milk.
D)limited its advertising to non-print media.
E)packaged its next line of bulk ice cream in glass containers that not only keep the ice cream colder, but are recyclable as well.

Question 12

Ben & Jerry's mission contains three interrelated parts.The primary focus of Ben & Jerry's social mission is to operate the Company in a way that actively recognizes the central role that business plays in society by

A)promoting the quality concept through its commitment to making the finest ice cream made.
B)giving its shareholders the greatest possible personal input into company marketing decisions.
C)generating enough revenue to be able to one day become a completely non-profit organization.
D)donating 10% of its net profits to local charitable causes and an additional 5% for research into sustainable farming.
E)initiating innovate ways to improve the quality of life locally, nationally and internationally.

Question 13

In marketing, an organization refers to

A)a legal entity of people who share a common mission.
B)a group of people or firms united through contractual or corporate ownership.
C)a legal entity of people engaged in business activities solely with the intent of making a profit.
D)a legal entity of people engaged in business activities solely with the intent of serving a population but without the intent of making a profit.
E)a highly stylized protocol of productivity with a clear division of roles and responsibilities.

Question 14

A(n) _________ is a product, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.

A)organization
B)business firm
C)firm
D)offering
E)industry

Question 15

A _________ is a privately owned organization that serves its customers in order to earn a profit so that it can survive.

A)philanthropy
B)business firm
C)government agency
D)public university
E)nonprofit organization

Question 16

In keeping with its mission, Ben & Jerry's

A)created a children's TV program with cartoon characters "Ben" and "Jerry" to teach about the importance of good nutrition.
B)offered to buy out any failing family-owned ice cream parlor and turn it into a Ben & Jerry's franchise.
C)invested in research to genetically engineer cows that will produce more hypoallergenic milk.
D)committed to buying its milk and cream from one dairy cooperative whose members guarantee the supplies are bovine growth-hormone free.
E)donated free scoop ice cream coupons to all children who get perfect check-ups at the dentist to show that the calcium in ice cream can be a fun way to keep teeth strong.

Question 17

The reward to a business firm for the risk it undertakes in marketing its offerings is referred to as

A)shareholders' equity.
B)profit.
C)inventory turnover.
D)contribution margin.
E)asset leverage.

Question 18

Ben & Jerry's mission contains three interrelated parts.The primary focus of Ben & Jerry's product mission is to make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with

A)milk obtained exclusively from large nationally certified dairies.
B)the intent of making the highest profits possible without sacrificing product standards.
C)ingredients that are completely organic and are grown in the same region where the ice cream is produced.
D)a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment.
E).ingredients that come exclusively from democratic governments promoting fair labor practices.

Question 19

A(n) _________ is a legal entity of people who share a common mission.

A)business firm
B)organization
C)religious group
D)industry
E)competitor cluster

Question 20

A _________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

A)business firm
B)community action program
C)nonprofit state agency
D)nonprofit organization
E)cooperative

Question 21

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

A)commercial executive officer.
B)chief marketing officer.
C)corporate marketing official.
D)coordinating marketing officer.
E)corporate marketing executive.

Question 22

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads strategy-planning efforts is often referred to as

A)the corporate executive overseer.
B)the chief executive officer.
C)the corporate executive official.
D)the chief petty officer.
E)the coordinating executive officer.

Question 23

FIGURE 2-1
In Figure 2-1 above, "A" represents the

A)functional-level strategy level.
B)board of directors.
C)corporate-level strategy level.
D)chief executive officer.
E)business-unit strategy level.

Question 24

The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as (n)

A)organizational manifest.
B)company policy.
C)strategy.
D)corporate action plan.
E)tactical plan.

Question 25

The 3M Company developed an innovative program called Pollution Prevention Pays (3P) to reduce harmful environmental impacts _________.

A)while making a profit doing so
B)while complying with new governmental incentives
C)by educating consumers on the benefits of recycling
D)by publically challenging its major competitors to do the same
E)by absorbing the costs through higher consumer prices

Question 26

FIGURE 2-1
In Figure 2-1 above, "E" represents

A)board of directors.
B)corporate-level strategy level.
C)departments.
D)functional-level strategy level.
E)business-unit strategy level.

Question 27

Corporate executives and world leaders are increasingly asked to address the issue of _________, a term that refers to meeting present needs "without compromising the ability of future generations to meet their own needs."

A)corporate culture
B)profit margins
C)strategic direction
D)acculturation
E)sustainable development

Question 28

These senior managers have an increasingly important role in top management because of their ability to think strategically.Most bring multi-industry backgrounds, cross-functional management expertise, analytical skills, and intuitive marketing insights to their job.These individuals are referred to as

A)chief financial officer.
B)chief marketing officer.
C)chief executive officer.
D)chief human resource officer.
E)chief manufacturing officer.

Question 29

Organizations that develop similar offerings, when grouped together, create a(n)

A)conglomerate.
B)merger.
C)industry.
D)competitive landscape.
E)monopoly.

Question 30

Large organizations are extremely complex.They usually consist of _________ organizational level(s) whose strategy is linked to marketing.

A)three
B)five
C)ten
D)fifteen
E)twenty to thirty

Question 31

The 3M Company developed an innovative program called _________.

A)Prevent Pollution Proactively
B)Prepare to Prevent Pollution
C)Pollution Prevention Pays
D)People for the Prevention of Pollution
E)Pay to Prevent Pollution

Question 32

FIGURE 2-1
In Figure 2-1 above, "C" represents the

A)business-unit strategy level.
B)board of directors.
C)corporate-level strategy level.
D)functional-level strategy level.
E)chief executive officer.

Question 33

Bill McDermott is President and CEO of SAP Americas and Asia Pacific Japan.SAP is a company that sells extremely expensive enterprise resource planning software to large and mid-sized companies.McDermott operates at the _________ level of his organization.

A)business unit
B)functional
C)corporate
D)strategic
E)tactical

Question 34

FIGURE 2-1
In Figure 2-1 above, "B" represents the

A)functional-level strategy level.
B)board of directors.
C)corporate-level strategy level.
D)departments.
E)business-unit strategy level.

Question 35

The level in an organization where top management directs overall strategy for the entire organization is referred to as the

A)corporate level.
B)functional level.
C)directors' level.
D)strategic level.
E)tactical level.

Question 36

Corporate level refers to

A)the level in an organization where top management directs overall strategy for the entire organization.
B)the level in an organization where top management develops recruitment strategies and tactics for all departments.
C)the level in an organization where top management directs all employees' training and orientation to ensure consistency of performance.
D)the level in an organization where top management develops overall sales projections not only for the immediate future, but for a period of at least two to five years.
E)the level in an organization where top management personally supervises the hiring, firing, and training of all marketing department personnel.

Question 37

The United Nations report defines sustainable development as:

A)a commitment by developed nations to honor trade agreements regardless of political ideology.
B)meeting present needs without compromising the ability of future generations to meet their own needs.
C)a commitment from all members to maintain a continuous contribution, no matter how small, to provide for the well-being of peoples displaced by war or famine.
D)the "forgiveness" of outstanding debts in countries in developing nations until they are economically stable.
E)the ability to produce or manufacture more than is required to satisfy the needs of its people.

Question 38

Industry refers to

A)organizations that create similar offerings.
B)organizations bound by contract who manufacture similar goods to specific governmental standards.
C)companies that are active in the production of materials for construction or maintenance of other finished goods.
D)a group of people or firms united through contractual or corporate ownership.
E)a publicly owned and operated organization that serves the general population by offering specialized goods or services.

Question 39

Strategy refers to

A)an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
B)an organization's corporate action plan.
C)statements of an accomplishment of a task to be achieved by a certain time.
D)a statement of the organization's function in society, often identifying its customers, markets, product, and technologies.
E)a road map for the entire organization for a specified future period of time, such as one or five years.

Question 40

FIGURE 2-1
In Figure 2-1 above, "D" represents the

A)business-unit strategy level.
B)functional-level strategy level.
C)corporate-level strategy level.
D)board of directors.
E)chief executive officer.

Question 41

When developing marketing programs for new offerings, marketing may provide staff to serve as part of a(n) _________ of specialists from all the functional units who are mutually accountable to a common set of performance goals.

A)department
B)systems group
C)organization
D)cross-functional team
E)business consortium

Question 42

Which of the following statements regarding the strategic business unit level is most accurate?

A)The strategic business unit level is the level that works most directly with the targeted customers.
B)The overall strategy for the organization is directed at the strategic business unit level.
C)In more complex organizations the corporate level and the strategic business unit level may merge.
D)More end-user analysis is provided at the strategic business unit level than at the functional level.
E)The strategic direction is more specific at the strategic business unit level than at the corporate level.

Question 43

The strategic business unit level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

A)marketing department level.
B)strategic business unit level.
C)corporate strategy level.
D)promotional tactics level.
E)mission implementation level.

Question 44

Functional level refers to the

A)level in an organization where groups of specialists actually create value for the organization.
B)level in an organization where employees perform assigned tasks without actually having input into the decision making.
C)level in an organization where all company financial outlay and liability decisions are made.
D)level in an organization that is responsible for all company hiring and firing.
E)level in the marketing department where decisions are made regarding which product benefits will be promoted during an advertising campaign.

Question 45

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here Wrigley can create new products-a joint effort by some 250 full-time food scientists, researchers, and marketers.The people who work in this center are most likely members of

A)innovation teams.
B)a business consortium.
C)multiple strategic directional teams.
D)strategic implementation teams.
E)cross-functional teams.

Question 46

The strategic business unit level

A)works most directly with the targeted customers.
B)directs the overall strategy for the organization.
C)is most likely to change substantially over time.
D)provides more end-user analysis in order to design more customer directed products.
E)is the level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities.

Question 47

Cross-functional teams refer to

A)members of an organization who have been trained in multiple disciplines so they can easily move from one job responsibility to another.
B)situations where two departments within the same company have opposing views as to how a product should be managed.
C)departments within an organization that carry out multiple functions due to financial limitations or constraints within the company.
D)a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)departments within an organization who manage the same product but in distinctly different ways to distinctly different target markets.

Question 48

In simple terms, the types of question that would be addressed through organizational foundation, organizational direction, and organizational strategies respectively, would be

A)why, when, where.
B)what, by whom, how.
C)why, what, how.
D)how, when, where.
E)who, why, when.

Question 49

A small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals are referred to as a

A)designated team.
B)strategic business unit.
C)cross-functional team.
D)business consortium.
E)venture unit.

Question 50

Strategic business unit refers to

A)a subsidiary, division, or unit of an organization that directs overall strategy for the organization that markets a set of related products to a clearly defined group of customers.
B)a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
C)a single product or service identification code used to identify items for inventory purposes.
D)a single product or service identification code used to identify items for inventory bills of lading.
E)a privately owned franchise under the auspices of a larger group or organization bearing the same name.

Question 51

A key role of the marketing department is to "look outward." This is accomplished by

A)allocating financial resources across business units.
B)vocalizing the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)promoting the marketing SBU orientation to other departments in the organization.
D)assessing global political situations and identify future target markets in developing nations.
E)listening to customers, developing and producing offerings, and implementing marketing program activities.

Question 52

At the functional level, the organization's strategic direction becomes

A)much more manageable since the product or service has been finalized.
B)the most specific and most focused in terms of implementing the company's goals.
C)focused on integrating forecasting data with actual sales figures.
D)more general, in order to avoid "tunnel vision" that could result in missed opportunities.
E)the sole responsibility of the CEO.

Question 53

A subsidiary, division, or unit of an organization that directs overall strategy for the organization that markets a set of related products to a clearly defined group of customers is referred to as a(n)

A)strategic business unit.
B)independent franchise.
C)private corporation.
D)corporate holding.
E)marketing department.

Question 54

Today's organizations must be visionary-that is, they must

A)anchor their forecasts upon data of company strategies that were successful in the past.
B)examine the past carefully so as to learn from mistakes.
C)anticipate future events and respond quickly and effectively.
D)hire the most culturally diverse team possible in order to generate the best new ideas.
E)involve all levels of the organization (including custodians) in defining the organization's business mission.

Question 55

A key role of the marketing department is to provide leadership activities in

A)soliciting talent from all levels of the organization for strategic planning sessions.
B)promoting the company's goals to not only to its employees but also to the community at large.
C)looking outward, keeping the organization focused on creating value both for it and for customers.
D)creating more autonomy for the marketing department within the corporate culture.
E)sustaining the means-end chain.

Question 56

People in the finance and the human resources departments traditionally operate at what overall organizational level?

A)functional level
B)corporate level
C)top management level
D)strategic business unit level
E)day-to-day clerical level

Question 57

its strategies that enable it to develop and market its offerings successfully.

A)set financial goals
B)establish a foundation
C)establish detailed marketing tactics
D)assign job responsibilities
E)establish financial parameters

Question 58

Specialized functions such as marketing and finance are generally referred to as

A)teams.
B)groups.
C)partnerships.
D)departments.
E)functional areas.

Question 59

Which of the following statements would most likely be heard at the functional level of an organization?

A)"We need to be aware of what our competitors are doing."
B)"How much money can we allot to the marketing department?"
C)"Make sure we buy 15 seconds of air time for this coming Super Bowl."
D)"We should hire the most culturally diverse team possible in order to get the best new ideas."
E)"What are the projected sales figures for the next five years?"

Question 60

Each strategic business unit has marketing and other specialized activities (e.g., finance, manufacturing, or research and development) at the _________ level, where groups of specialists actually create value for the organization.

A)strategic
B)corporate
C)functional
D)business unit
E)top management

Question 61

Which of the following statements regarding stakeholders is most accurate?

A)Employees are typically not classified as a stakeholder group.
B)There are only three types of external stakeholders-customers, suppliers, and distributors.
C)All stakeholders are internal to the organization.
D)Stakeholders are in some way affected by how well a company performs.
E)Stakeholders are impacted by, but have no real impact on, how well a company performs.

Question 62

The term that links the employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers of an organization is

A)stakeholders.
B)stockholders.
C)limited partnerships.
D)reliance teams.
E)organizational society.

Question 63

Stakeholders include

A)only those people who maintain financial ownership of the company.
B)only those people who own shares of stock or who have financially invested in the firm in another way.
C)any and all people who are affected by what a company does and how well it performs.
D)all members of society whether they use or are affected by the product or not.
E)any non-governmental consumers who purchase a good or service for their own use or for the use of their families.

Question 64

FIGURE 2-2
In Figure 2-2 above, section "B" represents the "what" element of visionary organization.This is referred to as

A)organizational tactics.
B)organizational mission.
C)organizational foundation.
D)organizational direction.
E)organizational strategies.

Question 65

An organization's __________ are the fundamental, passionate, and enduring principles that guide its conduct over time.

A)goals
B)culture
C)strategies
D)core values
E)mission statements

Question 66

An organization's foundation can be broken into three key elements.They are

A)organizational culture, production capabilities, market performance.
B)mission statement, financial capabilities, product potential.
C)corporate management, departmental teams, individual employees.
D)corporate strategies, departmental goals, and functional tactics.
E)core values, mission, and organizational culture.

Question 67

In marketing, the philosophical reason for a firm's existence is referred to as its organizational _________.

A)strategy
B)goal
C)foundation
D)underpinning
E)vision

Question 68

Today's visionary organization uses key elements to (1) establish a foundation and (2) set a direction, using (3) __________

A)its experience from previous strategic failures to prevent making the same mistakes twice.
B)its strategies that enable it to develop and market its offerings successfully.
C)knowledge based both on subjective input of cross-functional teams and forecasts based upon current company data.
D)the combined knowledge of upper management, middle management, and employees who work directly with the firm's customers.
E)marketing dashboards developed by an objective outside firm using internal company data collected solely for that purpose.

Question 69

The fundamental, passionate, and enduring principles of an organization that guide its conduct over time are referred to as _________.

A)core values
B)strategic goals
C)corporate missions
D)corporate culture
E)corporate ethos

Question 70

The term used to identify the people who are affected by what a company does and how well it performs are an organization's _________.

A)corporate citizens
B)stakeholders
C)shareholders
D)potential customers base
E)integrated resource base

Question 71

FIGURE 2-2
In Figure 2-2 above, section "A" represents the "why" element of visionary organization.This is referred to as

A)organizational tactics.
B)organizational mission.
C)organizational foundation.
D)organizational direction.
E)organizational strategies.

Question 72

By understanding its core values, an organization can take steps to define its _________, a declaration of the organization's functions in society, often identifying its customers, markets, products, and technologies.

A)benefit statement
B)business portfolio
C)functional philosophy
D)mission statement
E)corporate code

Question 73

The Ben & Jerry's website states "Central to the mission of Ben & Jerry's is the belief that all three parts (product mission, economic mission, social mission) must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part." This statement reflects Ben & Jerry's

A)financial strategy.
B)financial statements.
C)core values.
D)human resource strategy.
E)global competitive strategy.

Question 74

Which of the following statements regarding core values is most accurate?

A)Core values are developed by cross-functional teams at all levels of an organization.
B)Core values are the underpinnings of what ultimately motivates a firm's customers.
C)Core values change as the product itself changes.
D)Core values establish the norms of the firm's organizational culture.
E)Core values cannot be separated for the financial realities of a firm's operating expenses.

Question 75

Mission refers to

A)the target goal set by a company regarding future profits.
B)the target goal set by a company regarding future market share.
C)the functional philosophy of a corporation that dictates the behavior of all its employees.
D)specific strategies and tactics that will be used to counteract any advantages of its competitors.
E)a statement of the organization's functions in society, often identifying its customers, markets, products, and technologies.

Question 76

Core values refer to

A)the cultural ethos of an organization.
B)proprietary values of a firm.
C)written mission statements expressing a firm's goals and objectives.
D)the fundamental, passionate, and enduring principles that guide its conduct over time.
E)the personal moral and ethical codes of a firm's management.

Question 77

FIGURE 2-2
In Figure 2-2 above, section "C" represents the "how" element of visionary organization.This is referred to as

A)organizational tactics.
B)organizational mission.
C)organizational foundation.
D)organizational direction.
E)organizational strategies.

Question 78

its strategies that enable it to develop and market its offerings successfully.

A)set a direction
B)establish detailed marketing tactics
C)assign job responsibilities
D)set financial goals
E)establish financial parameters

Question 79

Which of the following statements regarding organizational foundation is most accurate?

A)Organizational foundation is dynamic and fluid.It protects companies by ensuring that actions can be made quickly to respond to societal changes.
B)An organizational foundation performs a mission similar to that of a union.It protects employee rights and provides legal, medical, or financial support for employees who are unable to provide for themselves.
C)An organization's foundation evolves from the collective beliefs and goals of all its employees.Every employee has a voice in decision-making matters.
D)An organization's foundation is its philosophical reason for being-why it exists-and rarely changes.
E)An organization's foundation is the triad of the company, its product, and its customers.All three must be in sync in order for a company to succeed.

Question 80

An organization's __________ are the fundamental, passionate, and enduring principles that guide its conduct over time.

A)goals
B)core values
C)corporate ideals
D)proprietary values
E)written mission statements