Deck 4: Audience Recognition

Question 1

Proper tone of a communication is not a product of successful audience recognition.

Answer 1

False

Question 2

You should factor in your audience's unique traits when determining
the most effective way to communicate.

Answer 2

True

Question 3

When writing an e-mail to multiple audience readers, you may

A) define your terms parenthetically within the text.
B) define your terms in a glossary.
C) define your terms as a footnote.
D) Don't define terms in this type of correspondence.
E) A and B

Answer 3

E

Question 4

Diversity includes

A) gender.
B) race.
C) religion.
D) All of these answers are correct.
E) A and B

Question 5

Discuss the steps businesses should take now to anticipate the increased impact of multiculturalism on future job recruiting and employee development. Identify a company that has offices in other countries and provide examples of how that company might address these issues.

Question 6

We live in a global world. Coca Cola, for example, generates 58 percent of
its income from outside the United States.

Question 7

Remember that translations may take up more or less space. The word count of a report written in English will expand more than ________ when translated into some
European languages.

A) 20 percent
B) 40 percent
C) 25 percent
D) 30 percent

Question 8

Multilingual reports create unique communication challenges, which include

A) ensuring that each version has identical content.
B) ensuring that each language version is identical "in readability."
C) ensuring that the tone and style are consistent in the translated version.
D) ensuring that the versions are tested for accuracy and usability.
E) All of these answers are correct.

Question 9

The world is changing. S&P 500 companies report international sales at

A) 50 percent
B) 22 percent
C) 60 percent
D) 83 percent

Question 10

When writing a letter or memo, it is best to explain the benefit of the memo to the reader

A) in the middle portion of the material.
B) after an introductory paragraph.
C) in the first paragraph or in the conclusion.
D) wherever the information fits logically in the memo or letter.

Question 11

Multiculturalism requires employers to recognize that

A) nearly 20 percent of the population speaks a language other than English at home.
B) by 2050, Hispanics will represent nearly half of the United States' population.
C) Hispanics number 48.4 million in the United States.
D) All of these answers are correct.
E) A and C

Question 12

When writing to multiple audiences on Web sites, you can use glossaries and
extended definitions to clarify technical words.

Question 13

Correspondence geared to ________ readers will not contain extended definitions.

A) lay
B) multiple
C) high-tech
D) low-tech

Question 14

Appealing to a diverse audience is important because

A) diversity is good for business.
B) diversity is protected by law.
C) most cultures share the same values and understanding.
D) All of these answers are correct.
E) A and B

Question 15

If you are writing for a lay audience and must clarify a term, you can provide a sentence definition that includes

A) the term, type, and distinguishing characteristics.
B) acronyms and abbreviations.
C) examples.
D) procedures and descriptions.

Question 16

Half your audience will be female, so avoid sexist language.

Question 17

When technical communicators write reports that will be translated, they must
be sure their readers will be able to distinguish between nouns and verbs.

Question 18

________ audiences might include your co-workers in other departments, your supervisors, and colleagues who work for other companies.

A) Lay
B) Low-tech
C) High-tech
D) SME's

Question 19

The definition of a technical term usually includes its type and distinguishing characteristics, but it can also include

A) descriptions.
B) examples.
C) procedures.
D) All of these answers are correct.

Question 20

The best way to personalize correspondence is through the use of pronouns. When using the pronouns "you" and "your," the focus is on

A) the ego.
B) the team.
C) the staff.
D) the reader.

Question 21

You have been given an assignment to write a report. What are the eight questions you should ask yourself when determining audience recognition? Explain why each one is important.

Question 22

What are the four categories of audiences pertaining to knowledge of subject matter? Explain the differences between the audiences.