Deck 4: Productprocess Innovation

Question 1

The purpose of quality function deployment (QFD) is:

A)To base product and process design decisions more directly on what the customer thinks is important.
B)To clearly identify the functional groups within the organization that have a direct influence on quality.
C)To expand the quality function and eliminate the need for statistical process control.
D)To set up a plan for the deployment of statistical quality control tools throughout the organization.

Answer 1

To base product and process design decisions more directly on what the customer thinks is important.

Question 2

"Concurrent engineering" is best described as:

A)The simultaneous implementation of engineering projects critical to the manufacture of new products.
B)Assigning multiple engineers to a project to ensure the accuracy of the work.
C)The simultaneous design and development of all the processes and information needed to manufacture a product, to sell it, to distribute it, and to service it.
D)Engineering techniques that seek to capture leading-edge knowledge and technology in the design phase of a new product.

Answer 2

The simultaneous design and development of all the processes and information needed to manufacture a product, to sell it, to distribute it, and to service it.

Question 3

A project team interested in identifying and correcting potential quality problems in a product design would find which one of the following tools most useful?

A)QFD
B)FMEA
C)Value analysis
D)DFM

Answer 3

FMEA

Question 4

Xanadu Inc. has a project team interested in reducing the projected production cost of a new product. The team would find which one of the following tools most useful?

A)QFD
B)FMEA
C)DFM
D)CAD/CAE

Question 5

In conducting a failure modes effects analysis, the following data were developed for three modes Mode 1: Severity = 5, Occurrence = 2, and Undetectability = 7
Mode 2: Severity = 3, Occurrence = 6, and Undetectability = 5
Mode 3: Severity = 7, Occurrence = 2, and Undetectability = 4
Which has the highest risk?

A)Mode 1
B)Mode 2
C)Mode 3
D)Mode 1 and Mode 2 are equal in having highest risk

Question 6

An advantage of "early supplier involvement" is that it:

A) Generally leads to higher-quality products.
B) Decreases time to launch new products.
C) Avoids the financial risks of development.
D) A and B.
E) All of these.

Question 7

A disadvantage of "component standardization" is that it:

A)Increases development time.
B)Increases development cost.
C)Increases the difficulty of inventory management.
D)None of these are disadvantages.

Question 8

A growing emphasis on involving supply chain partners in product/process innovation is known as:

A)Portfolio planning
B)Launch and learn
C)Codevelopment
D)Design outsourcing

Question 9

_______________ transform product specifications and new process technology into a new or revised production system.

A)New process design and development projects
B)New product design and development projects
C)Concurrent engineering projects
D)Operations management projects

Question 10

Which of the following statements is true regarding product/process innovation?

A)Innovation projects are operational processes.
B)Product and process development activities are usually closely linked.
C)Product/process design is a part of the resource/technology supply chain.
D)All of these statements are true.

Question 11

Fast innovators typically gain which advantages?

A)They produce a more continuous stream of new product introductions that create a greater and more constant market awareness of their brands.
B)They have fewer problems in launching new products and fewer failures in the marketplace.
C)They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D)All of these

Question 12

The stage of the product life cycle in which process innovation becomes an important way to increase efficiencies is:

A)Launch
B)Growth
C)Maturity
D)Decline

Question 13

The stage of a product/process innovation in which managers determine the target values of product attributes, volume, and price is:

A)Product and market testing.
B)Product and process planning.
C)Detailed design and development.
D)Concept development.

Question 14

Companies usually first build product prototypes in which stage of product/process innovation?

A)Concept development
B)Detailed design and development
C)Market testing
D)Commercialization

Question 15

A project aimed at finding new core products or processes is called a(n):

A)Research and advanced development project.
B)Radical breakthrough development project.
C)Next generation development project.
D)Enhancement development project.

Question 16

High-quality innovators typically gain which advantages?

A)They can fund more new design and development projects than other firms.
B)They satisfy customers more effectively, building strong brand image and customer loyalty.
C)They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D)None of these.

Question 17

Sequential product development projects are likely to have ____________ development costs and ____________ development times than concurrent engineering product development projects.

A)Higher; longer
B)Higher; shorter
C)Lower; longer
D)Lower; shorter

Question 18

Acton Corporation has identified a way to combine several existing technologies into a new product. This is most likely to have occurred in a:

A)Research and advanced development project.
B)Radical breakthrough development project.
C)Next-generation development project.
D)Enhancement development project.

Question 19

Overall, it is clear that well-managed innovation projects:

A)Apply only to manufacturing firms.
B)Increasingly involve input from multiple functions in a company.
C)Should always be executed sequentially.
D)All of these.

Question 20

The "house of quality" is best described as:

A)An approach in which customers use product prototypes version and provide feedback to developers.
B)A template that guides the translation of product features into technical product specifications.
C)Research efforts that gather detailed data describing customers' wishes, needs, likes, and dislikes regarding specific product features and functionalities.
D)A template that guides identification and translation of customer requirements into product specifications.

Question 21

The primary difference between integrated/concurrent engineering development and functional/sequential development is:

A)Integrated development spends more money up front to order to save money in later stages.
B)Sequential development is more thorough in addressing development steps.
C)In sequential development, multiple functions co-manage design and testing.
D)Integrated development usually leads to higher sustaining and warranty costs.

Question 22

An FMEA estimates the risk priority number (RPN) for a given failure mode to be 36. The occurrence rating is 3 and the severity rating is 3. Thus, the undetectability rating is:

A)3
B)4
C)5
D)6

Question 23

Cross-functional integration is needed in innovation projects because:

A)Everyone deserves to have a voice in the design of a new product.
B)It is cheaper to solve problems uncovered early in development.
C)Process design decisions are dependent on product design decisions.
D)Both B and C are correct.

Question 24

XYZ Corporation is using customer interviews and surveys to gather perceptions regarding new product concepts. This approach is known as:

A)Quality function deployment.
B)Beta testing.
C)Voice of the customer.
D)Failure modes and effects analysis.

Question 25

What is the first step in conducting value engineering/value analysis?

A)Estimate the value of each function in a product.
B)Identify the functional purposes of a product.
C)Compare the importance and cost of each function.
D)Ask suppliers to provide cost information.