Deck 8: Corporate Social Responsibility: In Practice

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Question
Cause-related marketing is likely to continue given the reduction in government funding for charitable organizations.
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Question
Jane is interested in supporting breast cancer research.She purchases a pink mug at her local grocery store.The grocery store donates a percentage of the profit to breast cancer research organizations.Jane is engaged in strategic giving.
Question
Sara's mother was a stay-at-home mother who volunteered at the local hospital throughout Sara's childhood.Sara's mother was a professional volunteer.
Question
The social paradigm can be described as "Doing well by doing good."
Question
Corporate donation programs are typically administered through committees.
Question
Strategic giving is consistent with an enlightened stakeholder perspective.
Question
Corporate philanthropy refers to the giving of financial resources and does not include employees volunteering for local charities.
Question
A large grocery store chain decided to donate 10% of net profits to hurricane relief programs.This exemplifies the economic paradigm of corporate social responsibility.
Question
Corporate sponsorship is a less committed approach to corporate philanthropy,than is corporate voluntarism.
Question
CSR Initiatives will be less successful without support of the Board of Directors.
Question
A minority of organizations support volunteerism and encourage their employees to be involved in the community.
Question
A local retail store hires employees from the local Society for Community Living,a non-profit dedicated to helping individuals with disabilities integrate into their communities.These employees are highly committed employees and the turnover rate for the store is consequently low enhancing profitability.This exemplifies the economic paradigm of corporate social responsibility.
Question
A major software company has established a separate corporation to oversee its corporate donations.This type of corporation is called a Charitable Foundation.
Question
Charitable organizations require the same number of volunteers today,relative to the past,but the number of volunteers donating their time is declining.
Question
The economic paradigm can be described as "Doing good by doing well."
Question
The traditional shareholder model of social responsibility is most closely related to the anti-CSR response type.
Question
The businesses most committed to corporate social responsibility are social enterprises.
Question
John received a letter from his employer acknowledging that John had donated 1000 hours to local charities.All of these volunteer hours were on John's personal time on weekends.The letter to John is sufficient evidence to say that John is receiving support for his volunteer activities.
Question
Corporate volunteerism is the contribution of time to charitable causes with or without the consent of employers.
Question
The publishing of "social reports" is a common approach by corporations with a Tokenism response to CSR expectations.
Question
Social venture philanthropy is the investment of human and financial resources by corporations in non-profit community development agencies to generate a social return.
Question
A social entrepreneur is the leader of a social enterprise,not of a non-profit organization.
Question
A local toy store sponsors the children's festival.This shows targeting of corporate sponsorship.
Question
There is a definite,reciprocal link between the corporation and the charity with corporate sponsorship,but not with corporate donation.
Question
A retail chain has its employees volunteer for an annual charitable run to raise money for cancer research.The company pays for its employees' time to participate.The company is highly profitable and can spare the resources to engage in this behaviour.The business is operating under the ___________.

A) economic paradigm
B) social paradigm
C) shareholder model
D) unknown response paradigm
E) investment paradigm
Question
A major manufacturing company has never engaged in CSR programming.It simply never occurred to them to do so.Which response to CSR does this reflect?

A) CSR recognition
B) Anti-CSR
C) Amoral
D) Tokenism
E) Greenwashing
Question
Small businesses have to confront fewer of the types of social and ethical issues experienced by large business.
Question
The effort of business to make a social contribution to society is referred to as:

A) Corporate giving
B) Corporate Social Responsibility
C) Cause related marketing
D) Corporate Philanthropy
E) Corporate Social Engagement
Question
Small businesses are more likely than large businesses to use misleading advertising.
Question
Juan's employer has a policy outlining the conditions whereby he can take time off work to volunteer.His organizational policy can be considered to be encouraging rather than enabling volunteerism.
Question
Community investment focuses on the creation of economic opportunities for business through engagement in traditional areas of philanthropy and volunteerism.
Question
Credit unions are a form of social enterprise.
Question
A social enterprise is a model of business where a balance is sought between financial return to shareholders and the furtherance of social aims.
Question
Kaleb's employer supports a local children's hockey league.They provide the team jerseys,with the corporate logo,that the players wear when playing public games.The corporation is considered a donor to the hockey league.
Question
Marcus sits on his church board.His organization provides paid time off work for volunteering.Because his volunteerism is related to religious service,Marcus is likely not be given time off to volunteer at the church.
Question
A large sporting goods chain incorporates sustainable environmental practices into all its operations and has thus developed a committed customer membership base,resulting in profitable operations.This business is operating under the _________________.

A) economic paradigm
B) social paradigm
C) shareholder perspective
D) unknown response paradigm
E) investment paradigm
Question
Philanthrocapitalism,uses modern business practices and an entrepreneurial spirit to get more from corporate social responsibility.
Question
Social enterprises are charitable organizations.
Question
A large manufacturer has received negative publicity related to discriminatory employment practices regarding minorities and their opportunities for promotion.The CEO has ordered the advertising company to develop a campaign that features members of multiple minority groups,many of whom are managers,talking about how supportive the company is.This CSR response is _________________.

A) social enterprise -social return
B) social enterprise -mixed return
C) CSR recognition
D) Tokenism
E) amoral
Question
There is a trend to corporations placing money into foundations instead of distributing the money directly to the nonprofits through donation.
Question
The Bennett family has been very involved in the local community.They decide that they would like to make a series of contributions to the university,the college,and various recreational clubs throughout the city.They hire an administrator to distribute the funds.This is an example of _____________.

A) social venture philanthropy
B) a charitable foundation
C) strategic giving
D) sponsorship
E) philanthrocapitalism
Question
CSR practice has shifted its focus in recent years.JMO Corporation has asked you to advise them of the current trends in the field.Which of the following statements is incorrect?

A) Corporate donations are increasingly being made directly to non-profit organizations.
B) CSR is increasingly being viewed as an appropriate way to ease social problems in society.
C) There is a trend to corporations using foundations.
D) There are increased pressures on non-profits towards accountability.
E) Corporations are becoming more directly involved in the projects they fund.
Question
Julio coaches his son's soccer team.Last night,he stayed late at work photocopying the team's schedule.His employer is fine with this and Julio is told to just make sure that the copying doesn't become excessive.The company's policy ___________ corporate volunteerism.

A) encourages
B) enables
C) promotes
D) rebukes
E) discourages
Question
ANO Corporation hires students from a local school to do ground maintenance.This program is a part of a corporate strategy that sees profits split equally between shareholders and youth work programs.The founders of the company felt that business needed to be more creative in how it managed CSR programs to maximize the difference that corporate involvement could realize.This example illustrates which of the following concept(s)?

A) Social enterprise
B) Social entrepreneur
C) Social venture
D) Community investor
E) Corporate sponsor
Question
Voluntary activities normally excluded from employer support include all of the following,except:

A) Political parties
B) Religious groups
C) Special interest groups
D) Working for unions not covered by a collective agreement
E) Professional associations
Question
The shareholder's meeting of JKL Corporation was contentious.The shareholders were concerned that the company had given away their money to charitable causes.The board outlined to the shareholders that there was a direct corporate benefit to be gained from these donations.The board is positioning the contributions as __________,which is consistent with a(n) _____________ perspective.

A) social enterprise, profit maximization
B) social enterprise, enlightened self-interest
C) strategic giving, enlightened self-interest
D) strategic giving, profit maximization
E) CSR, enlightened self-interest
Question
The advantages of volunteerism include all of the following,except:

A) increasing employee morale
B) improves corporate image
C) contributes to corporate leadership
D) integrates the employee with the community
E) increases the focus on corporate objectives
Question
Which of the following terms is(are) also recognized as social venture philanthropy?

A) Social venturing
B) The new philanthropy
C) High-engagement philanthropy
D) All of the above.
E) Only B and C above.
Question
Small business experiences challenges implementing CSR.Which of the following statements is incorrect?

A) Small business entrepreneurs do not have as much available time to devote to CSR.
B) Small businesses confront fewer of the types of social and ethical challenges than facing large businesses.
C) The understanding of CSR is strongly influenced by the personal values of the entrepreneur.
D) There is likely a lack of CSR planning and monitoring methodologies in small business.
E) Small business entrepreneurs are more likely to engage in tax evasion.
Question
KLO Accounting Services decides to allow members of a local centre to have their taxes done for free.This is a type of ________________.

A) corporate donation
B) cause-related marketing
C) strategic giving
D) corporate volunteerism
E) corporate sponsorship
Question
IBM's corporate version of the Peace Corps,established in 2007,involved 1000 employees in developing nations.This is an example of:

A) Corporate philanthropy
B) Corporate donorism
C) A charitable foundation
D) Corporate sponsorship
E) Corporate service corps
Question
Jane works for a company that considers its mandate to reduce worldwide illiteracy.Profits are distributed between shareholders and literacy programs.This business is a ________.

A) non-profit enterprise
B) social venture
C) social enterprise
D) social entrepreneur
E) corporate sponsor
Question
Some people feel that when a company engages in corporate sponsorship,their motivation to do so has very little to do with charity,but rather is focused on:

A) gaining market share.
B) recruiting new employees.
C) expanding into new markets.
D) a business or marketing arrangement.
E) eliminating the competition.
Question
Corporate sponsorship may not be seen as the best way to become involved in the community.The reasons for this include all of the following except

A) It is seen as advertising.
B) It has lost its novelty.
C) The public does not understand the linkage to the community.
D) It attracts too much attention.
E) The motivations of the firm may come into question.
Question
Crossing the finish line at the charitable race,Janet noticed that the water bottle she was handed displayed the logo of a local water distributor who had donated the product for the race.The local water distributor is engaged in ______________.

A) corporate donation
B) corporate sponsorship
C) strategic giving
D) corporate volunteerism
E) cause-related marketing
Question
Arguments against corporate giving include all of the following,except:

A) Funds belong to shareholders
B) Social welfare is the role of government
C) Adverse publicity
D) Too many guidelines
E) Benefits are seldom measurable
Question
A Calgary company is hoping to improve conditions for the working homeless in their city.Working closely with non-profit organizations in Calgary,the company is giving both time and money to help the nonprofits.The idea is to give long term support,leadership,and needed resources to help the nonprofits work efficiently on this problem.The Calgary company's involvement is best characterized as ________________.

A) social venture philanthropy
B) cause-related marketing
C) strategic giving
D) corporate volunteerism
E) corporate donation
Question
Community investment involves which of the following activities?

A) Building parks in a local community.
B) Creating an after-school basketball program.
C) Sponsoring a local soccer club.
D) Hosting a fundraiser for abused women.
E) All of the above.
Question
BNO Corporation has decided to engage in corporate philanthropy.Which of the following activities would not be a possible approach?

A) Donations of money or goods
B) Donations of services
C) Voluntarism
D) Event sponsorship
E) Social entrepreneurship
Question
Judy is at the local cellular phone store.She chooses a phone that guarantees,with her purchase,that the corporation will give a percentage of the profits to charity.The company is engaged in ________________.

A) corporate donation
B) cause-related marketing
C) social venture
D) corporate volunteerism
E) corporate sponsorship
Question
Which Canadian industries are the most heavily involved in corporate donation? Which industries did these donations support?
Question
What are the common characteristics of social enterprises?
Question
What is meant by the tokenism (or greenwashing) response to CSR?
Question
Describe the two corporate responses to CSR which have the HIGHEST level of acceptance.Provide examples of these in your answer.
Question
Why has employee volunteerism become more important in recent times?
Question
Imagine Canada describes a _________ as one that is a good corporate citizen,drives social innovation,and invests money,ideas,and time in communities.

A) Caring Community
B) Caring Company
C) Social Citizen
D) Responsible Representative
E) Supportive Shareholder
Question
Discuss the challenges of implementing CSR in small businesses.
Question
List the reasons why corporate sponsorship is found to be so attractive for corporations.
Question
Explain the recent trend of community investment in CSR.
Question
Describe the argument against business involvement in corporate giving.
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Deck 8: Corporate Social Responsibility: In Practice
1
Cause-related marketing is likely to continue given the reduction in government funding for charitable organizations.
True
2
Jane is interested in supporting breast cancer research.She purchases a pink mug at her local grocery store.The grocery store donates a percentage of the profit to breast cancer research organizations.Jane is engaged in strategic giving.
False
3
Sara's mother was a stay-at-home mother who volunteered at the local hospital throughout Sara's childhood.Sara's mother was a professional volunteer.
True
4
The social paradigm can be described as "Doing well by doing good."
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k this deck
5
Corporate donation programs are typically administered through committees.
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k this deck
6
Strategic giving is consistent with an enlightened stakeholder perspective.
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7
Corporate philanthropy refers to the giving of financial resources and does not include employees volunteering for local charities.
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k this deck
8
A large grocery store chain decided to donate 10% of net profits to hurricane relief programs.This exemplifies the economic paradigm of corporate social responsibility.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
9
Corporate sponsorship is a less committed approach to corporate philanthropy,than is corporate voluntarism.
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k this deck
10
CSR Initiatives will be less successful without support of the Board of Directors.
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k this deck
11
A minority of organizations support volunteerism and encourage their employees to be involved in the community.
Unlock Deck
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Unlock Deck
k this deck
12
A local retail store hires employees from the local Society for Community Living,a non-profit dedicated to helping individuals with disabilities integrate into their communities.These employees are highly committed employees and the turnover rate for the store is consequently low enhancing profitability.This exemplifies the economic paradigm of corporate social responsibility.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
13
A major software company has established a separate corporation to oversee its corporate donations.This type of corporation is called a Charitable Foundation.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
14
Charitable organizations require the same number of volunteers today,relative to the past,but the number of volunteers donating their time is declining.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
15
The economic paradigm can be described as "Doing good by doing well."
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k this deck
16
The traditional shareholder model of social responsibility is most closely related to the anti-CSR response type.
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k this deck
17
The businesses most committed to corporate social responsibility are social enterprises.
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k this deck
18
John received a letter from his employer acknowledging that John had donated 1000 hours to local charities.All of these volunteer hours were on John's personal time on weekends.The letter to John is sufficient evidence to say that John is receiving support for his volunteer activities.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
19
Corporate volunteerism is the contribution of time to charitable causes with or without the consent of employers.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
20
The publishing of "social reports" is a common approach by corporations with a Tokenism response to CSR expectations.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
21
Social venture philanthropy is the investment of human and financial resources by corporations in non-profit community development agencies to generate a social return.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
22
A social entrepreneur is the leader of a social enterprise,not of a non-profit organization.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
23
A local toy store sponsors the children's festival.This shows targeting of corporate sponsorship.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
24
There is a definite,reciprocal link between the corporation and the charity with corporate sponsorship,but not with corporate donation.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
25
A retail chain has its employees volunteer for an annual charitable run to raise money for cancer research.The company pays for its employees' time to participate.The company is highly profitable and can spare the resources to engage in this behaviour.The business is operating under the ___________.

A) economic paradigm
B) social paradigm
C) shareholder model
D) unknown response paradigm
E) investment paradigm
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
26
A major manufacturing company has never engaged in CSR programming.It simply never occurred to them to do so.Which response to CSR does this reflect?

A) CSR recognition
B) Anti-CSR
C) Amoral
D) Tokenism
E) Greenwashing
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
27
Small businesses have to confront fewer of the types of social and ethical issues experienced by large business.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
28
The effort of business to make a social contribution to society is referred to as:

A) Corporate giving
B) Corporate Social Responsibility
C) Cause related marketing
D) Corporate Philanthropy
E) Corporate Social Engagement
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
29
Small businesses are more likely than large businesses to use misleading advertising.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
30
Juan's employer has a policy outlining the conditions whereby he can take time off work to volunteer.His organizational policy can be considered to be encouraging rather than enabling volunteerism.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
31
Community investment focuses on the creation of economic opportunities for business through engagement in traditional areas of philanthropy and volunteerism.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
32
Credit unions are a form of social enterprise.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
33
A social enterprise is a model of business where a balance is sought between financial return to shareholders and the furtherance of social aims.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
34
Kaleb's employer supports a local children's hockey league.They provide the team jerseys,with the corporate logo,that the players wear when playing public games.The corporation is considered a donor to the hockey league.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
35
Marcus sits on his church board.His organization provides paid time off work for volunteering.Because his volunteerism is related to religious service,Marcus is likely not be given time off to volunteer at the church.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
36
A large sporting goods chain incorporates sustainable environmental practices into all its operations and has thus developed a committed customer membership base,resulting in profitable operations.This business is operating under the _________________.

A) economic paradigm
B) social paradigm
C) shareholder perspective
D) unknown response paradigm
E) investment paradigm
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
37
Philanthrocapitalism,uses modern business practices and an entrepreneurial spirit to get more from corporate social responsibility.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
38
Social enterprises are charitable organizations.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
39
A large manufacturer has received negative publicity related to discriminatory employment practices regarding minorities and their opportunities for promotion.The CEO has ordered the advertising company to develop a campaign that features members of multiple minority groups,many of whom are managers,talking about how supportive the company is.This CSR response is _________________.

A) social enterprise -social return
B) social enterprise -mixed return
C) CSR recognition
D) Tokenism
E) amoral
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
40
There is a trend to corporations placing money into foundations instead of distributing the money directly to the nonprofits through donation.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
41
The Bennett family has been very involved in the local community.They decide that they would like to make a series of contributions to the university,the college,and various recreational clubs throughout the city.They hire an administrator to distribute the funds.This is an example of _____________.

A) social venture philanthropy
B) a charitable foundation
C) strategic giving
D) sponsorship
E) philanthrocapitalism
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
42
CSR practice has shifted its focus in recent years.JMO Corporation has asked you to advise them of the current trends in the field.Which of the following statements is incorrect?

A) Corporate donations are increasingly being made directly to non-profit organizations.
B) CSR is increasingly being viewed as an appropriate way to ease social problems in society.
C) There is a trend to corporations using foundations.
D) There are increased pressures on non-profits towards accountability.
E) Corporations are becoming more directly involved in the projects they fund.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
43
Julio coaches his son's soccer team.Last night,he stayed late at work photocopying the team's schedule.His employer is fine with this and Julio is told to just make sure that the copying doesn't become excessive.The company's policy ___________ corporate volunteerism.

A) encourages
B) enables
C) promotes
D) rebukes
E) discourages
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
44
ANO Corporation hires students from a local school to do ground maintenance.This program is a part of a corporate strategy that sees profits split equally between shareholders and youth work programs.The founders of the company felt that business needed to be more creative in how it managed CSR programs to maximize the difference that corporate involvement could realize.This example illustrates which of the following concept(s)?

A) Social enterprise
B) Social entrepreneur
C) Social venture
D) Community investor
E) Corporate sponsor
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
45
Voluntary activities normally excluded from employer support include all of the following,except:

A) Political parties
B) Religious groups
C) Special interest groups
D) Working for unions not covered by a collective agreement
E) Professional associations
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
46
The shareholder's meeting of JKL Corporation was contentious.The shareholders were concerned that the company had given away their money to charitable causes.The board outlined to the shareholders that there was a direct corporate benefit to be gained from these donations.The board is positioning the contributions as __________,which is consistent with a(n) _____________ perspective.

A) social enterprise, profit maximization
B) social enterprise, enlightened self-interest
C) strategic giving, enlightened self-interest
D) strategic giving, profit maximization
E) CSR, enlightened self-interest
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
47
The advantages of volunteerism include all of the following,except:

A) increasing employee morale
B) improves corporate image
C) contributes to corporate leadership
D) integrates the employee with the community
E) increases the focus on corporate objectives
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
48
Which of the following terms is(are) also recognized as social venture philanthropy?

A) Social venturing
B) The new philanthropy
C) High-engagement philanthropy
D) All of the above.
E) Only B and C above.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
49
Small business experiences challenges implementing CSR.Which of the following statements is incorrect?

A) Small business entrepreneurs do not have as much available time to devote to CSR.
B) Small businesses confront fewer of the types of social and ethical challenges than facing large businesses.
C) The understanding of CSR is strongly influenced by the personal values of the entrepreneur.
D) There is likely a lack of CSR planning and monitoring methodologies in small business.
E) Small business entrepreneurs are more likely to engage in tax evasion.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
50
KLO Accounting Services decides to allow members of a local centre to have their taxes done for free.This is a type of ________________.

A) corporate donation
B) cause-related marketing
C) strategic giving
D) corporate volunteerism
E) corporate sponsorship
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
51
IBM's corporate version of the Peace Corps,established in 2007,involved 1000 employees in developing nations.This is an example of:

A) Corporate philanthropy
B) Corporate donorism
C) A charitable foundation
D) Corporate sponsorship
E) Corporate service corps
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
52
Jane works for a company that considers its mandate to reduce worldwide illiteracy.Profits are distributed between shareholders and literacy programs.This business is a ________.

A) non-profit enterprise
B) social venture
C) social enterprise
D) social entrepreneur
E) corporate sponsor
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
53
Some people feel that when a company engages in corporate sponsorship,their motivation to do so has very little to do with charity,but rather is focused on:

A) gaining market share.
B) recruiting new employees.
C) expanding into new markets.
D) a business or marketing arrangement.
E) eliminating the competition.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
54
Corporate sponsorship may not be seen as the best way to become involved in the community.The reasons for this include all of the following except

A) It is seen as advertising.
B) It has lost its novelty.
C) The public does not understand the linkage to the community.
D) It attracts too much attention.
E) The motivations of the firm may come into question.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
55
Crossing the finish line at the charitable race,Janet noticed that the water bottle she was handed displayed the logo of a local water distributor who had donated the product for the race.The local water distributor is engaged in ______________.

A) corporate donation
B) corporate sponsorship
C) strategic giving
D) corporate volunteerism
E) cause-related marketing
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
56
Arguments against corporate giving include all of the following,except:

A) Funds belong to shareholders
B) Social welfare is the role of government
C) Adverse publicity
D) Too many guidelines
E) Benefits are seldom measurable
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
57
A Calgary company is hoping to improve conditions for the working homeless in their city.Working closely with non-profit organizations in Calgary,the company is giving both time and money to help the nonprofits.The idea is to give long term support,leadership,and needed resources to help the nonprofits work efficiently on this problem.The Calgary company's involvement is best characterized as ________________.

A) social venture philanthropy
B) cause-related marketing
C) strategic giving
D) corporate volunteerism
E) corporate donation
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
58
Community investment involves which of the following activities?

A) Building parks in a local community.
B) Creating an after-school basketball program.
C) Sponsoring a local soccer club.
D) Hosting a fundraiser for abused women.
E) All of the above.
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
k this deck
59
BNO Corporation has decided to engage in corporate philanthropy.Which of the following activities would not be a possible approach?

A) Donations of money or goods
B) Donations of services
C) Voluntarism
D) Event sponsorship
E) Social entrepreneurship
Unlock Deck
Unlock for access to all 70 flashcards in this deck.
Unlock Deck
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60
Judy is at the local cellular phone store.She chooses a phone that guarantees,with her purchase,that the corporation will give a percentage of the profits to charity.The company is engaged in ________________.

A) corporate donation
B) cause-related marketing
C) social venture
D) corporate volunteerism
E) corporate sponsorship
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61
Which Canadian industries are the most heavily involved in corporate donation? Which industries did these donations support?
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62
What are the common characteristics of social enterprises?
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63
What is meant by the tokenism (or greenwashing) response to CSR?
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64
Describe the two corporate responses to CSR which have the HIGHEST level of acceptance.Provide examples of these in your answer.
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65
Why has employee volunteerism become more important in recent times?
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66
Imagine Canada describes a _________ as one that is a good corporate citizen,drives social innovation,and invests money,ideas,and time in communities.

A) Caring Community
B) Caring Company
C) Social Citizen
D) Responsible Representative
E) Supportive Shareholder
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67
Discuss the challenges of implementing CSR in small businesses.
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68
List the reasons why corporate sponsorship is found to be so attractive for corporations.
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69
Explain the recent trend of community investment in CSR.
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70
Describe the argument against business involvement in corporate giving.
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