Deck 5: Strategizing

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Question
A firm's strategy includes which of the following:

A)Captures how vision and mission will be achieved
B)Communicates to stakeholders the hierarchical corporate structure.
C)Sets specific operating procedures to be followed by front line managers.
D)Establoshes systems and processes used to implement the goals and objectives
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to flip the card.
Question
The best strategies,corporate and business,are based on a thorough SWOT analysis.
Question
_____________________ answers strategy questions related to "what business or businesses should we be in?"
Question
The purpose of diversification is:

A)To capture more consumers
B)To satisfy the mission and vision
C)To build a portfolio of businesses much like a portfolio of stock
D)To spread out risk and opportunities over a larger set of businesses
Question
The major diversification strategy through which products are produced that are technically similar to the company's current products but appeal to a new consumer group is:

A)Concentric diversification
B)Hierarchical diversification
C)Conglomerate diversification
D)Horizontal diversification
Question
_______________ tells managers how they should go about putting the desired strategy into action.
Question
Examples of business strategy include all the following EXCEPT:

A)Help keep existing customers
B)Grow its business by moving into new markets and taking customers from competitors
C)Determine how to keep profit level demanded by the stock market
D)Know the business needs to compete in order to be effective
Question
Planning starts with vision and mission,and concludes with strategizing.
Question
_________________ reflects what a firm is doing to achieve its mission and vision,as seen by its achievement of specific goals and objectives.
Question
Strategy formulation is essentially the aim of the organizing,leading,and controlling components of the POLC framework.
Question
Not all organizations need strategies to survive and thrive.False: All organizations need strategies to survive and thrive.Easy;Comprehension
Question
Strategy is about making choices that provide an organization with some measure of ____________ advantage.
Question
It is important to note that the concept of strategy is relevant to only large,public companies like GE.
Question
______________ is essentially about choice in terms of what the organization will do and won't do to achieve specific goals and objectives.
Question
Strategic management process is the coordinated means by which an organization chooses its mission and vision.
Question
____________ exists when the interaction of two or more active activities such as those in a business create a combined effect greater than the sum of their individual effects.
Question
________________ is sometimes called business planning or strategic planning.
Question
Strategy is a pattern of resource allocation choices and organizational arrangements that result from managerial decision making.
Question
Strategy formulation answers the question:

A)How do we execute a chosen strategy?
B)What should our strategy be?
C)Where does strategy fit in?
D)How is strategy applied to me?
Question
Strategy formulation is an essential component of the POLC framework:

A)Planning
B)Organizing
C)Leading
D)Controlling
Question
______________ assess the external attractive factors that represent the reason for a business to exist and prosper.
Question
Where the value chain might suggest internal areas of strength,__________ helps you understand whether or not those strengths will give it a competitive advantage.
Question
What is the strategic management process?
Question
The primary determinant of realized strategy is what Mintzberg terms emergent strategy.
Question
Why did McDonald's sell Chipotle?
Question
_____________ include factors beyond your control that could place the strategy at risk.
Question
Design and emergence strategies involve specific levels of the organization.
Question
_____________ is where an organization participates in multiple businesses that are in some way distinct from each other,as Taco Bell is from Pizza Hut.
Question
What questions about a company and its environment did the original conception of the strategy model answer?
Question
What are the two internal analysis tools discussed in the text?
Question
What questions do corporate and business strategies answer?
Question
Within the strategic plans that are decided,divisional and business unit managers do not have considerable freedom to adjust,adapt,and experiment.
Question
____________________focuses on how a given business needs to compete in order to be effective.
Question
________________ stands for strengths,weaknesses,opportunities,and threats.
Question
What are the two primary external analysis tools discussed in your text?
Question
The hardest thing for an organization to do is to develop its competitive advantage into ______________ competitive advantage,where the organization's strengths cannot be easily duplicated or imitated by other firms,nor made redundant or less valuable by changes in the external environment.
Question
An assessment of strengths and weaknesses occurs as a part of organizational analysis.
Question
When you can identify certain strengths that set an organization well apart from actual and potential competitors,that strength is considered a source of ______________ advantage.
Question
Examining opportunities and threats is part of _____________ analysis.
Question
What are the inputs into strategizing?
Question
A cost-focus strategy is a low-cost,narrowly focused market strategy.
7.
Question
The deliberate design of strategy,through formal processes such as board meetings and strategic planning has been characterized as a ____________ process.
Question
The strategic planning systems of most companies involve a combination of design and _____________.
Question
Several studies have shown that a differentiation strategy is more likely to generate higher profits than a cost-leadership strategy.
Question
The primary determinant of realized strategy is what Mintzberg terms _________________.
Question
According to Mintzberg,the percent of intended strategy realized is:

A)Less than 10
B)10-30
C)30-50
D)more than 50
Question
What are the two schools of thought regarding strategy? The design school views strategy making as primarily a rational,analytical process of deliberate planning.Those that envisage strategy as emerging from a complex process of organizational decision making is the emergence or learning school.Medium;Comprehension
Question
What is the single most important reason realized strategies deviate from intended strategies?
Question
Firms utilizing a competitive scope strategy can tailor advertising and promotional efforts to a particular market niche.False: Firms utilizing a narrow focus strategy can also tailor advertising and promotional efforts to a particular market niche.Easy;Comprehension
Question
What is the best way to make strategy? The critical issues are first determining the balance of design and emergence and second how to guide the process of emergence.The strategic planning systems of most companies involve a combination of design and emergence.
Question
One approach to focusing is to service either industrial buyers or consumers,but not both.
Question
_________________ is strategy as conceived of by the top management team and is the result of a process of negotiation,bargaining,and compromise.
Question
The different aspects of strategy as distinguished by Mintzberg include which of the following?:

A)Consequential
B)Differentiate
C)Realized
D)Permanent
Question
How is strategy made? Strategy making is a combination of design and emergence.In practice,both design and emergence occur at all levels of the organization.The strategic planning systems of large companies involve top management passing directives and guidelines down the organization and the businesses passing their draft plans up to corporate.Easy;Comprehension
Question
Cost leaders must maintain their marketing or face the possible entry of more cost-effective competitors.
Question
Emergence has been viewed as the result of multiple decisions at many levels,particularly within middle management,and has been viewed as a _____________ process.
Question
Two or more firms competing for differentiation may engage in price wars that drive profits to very low levels.
Question
At Intel the key historic decision to abandon memory chips and concentrate upon microprocessors was the result of which of the following?:

A)Centralized decisions
B)Acknowledged by top management
C)Extensive market research
D)Top-down process
Question
The actual strategy that is implemented in a firm is called ________________.
Question
Cost leadership is a low-cost,broad-based market strategy.
Question
Why do firms pursing a differentiation strategy become vulnerable to different competitive threats more than firms pursing a cost leader strategy? Customers may sacrifice features,service,or image for cost savings.Customers who are price sensitive may be willing to forgo desirable features in favor of a less costly alternative.Medium;Comprehension
Question
Why does a differentiation strategy require a firm to give attention to costs?
Question
Superiority in competitive advantage refers to all of the following factors EXCEPT:

A)Low cost
B)Customer service
C)Product quality
D)Unique style
Question
_______________ refers to the strategy where a firm's competitive advantage is based on the bet that it can develop,manufacture,and distribute products more efficiently than competitors.
Question
________________ is seen when an organization is very clear about its mission and vision,and has a coherent,well-articulated strategy for achieving those.
Question
How has Southwest Airlines combined cost-cutting measures with differentiation? The company has been able to reduce costs by not assigning seating and by eliminating meals on its planes.It has also been able to promote in its advertising that its fares are so low that checked bags fly free,in contrast to the fees that competitors such as American and United charge for checked luggage.Medium;Comprehension
Question
While there are different schools of thought about how strategy comes about,researchers generally agree the common characteristic across successful organizations is:

A)Strategy trade-off
B)Strategic focus
C)Strategic process
D)Strategy discipline
Question
_______________ refers to the strategy where competitive advantage is based on superior products or service.
Question
A ______________ strategy involves marketing a unique product to a broad-based market.
Question
A cost-leadership strategy is more likely to generate an _____________ in market share.
Question
Explain Martin-Bower's focus strategy as the third-largest food distributor in the United States.
Question
_______________ defines the breadth of a company's target market.
Question
Treacy and Wiersema maintain that because of the focus of management time and resources that are required,a firm can realistically choose _____ of the three value disciplines in which to specialize.
Question
Can forms of competitive advantage be combined?
Question
A ________________ strategy is the marketing of a differentiated product to a narrow market,often involving a unique product and a unique market.
Question
Straddling strategies as an approach to strategic management is not recommended for which of the following reason:

A)It is an attempt to gain competitive advantage based on over-all low-cost provider of a product or service
B)Research shows that stradeling strategies leads to confusion among managers about the direction of the company.
C)It is an indication that the firm's managers have not made necessary choices about the business and its strategy
D)According to Porter straddling strategies is recommended for narrow scope firms that have been successful in the past.
Question
An organization pursuing a strategy as discipline seeks competitive advantage by offering products or services that are unique from those offered by rivals.
Question
Firms that do the product leadership strategy well include which of the following factors:

A)Do not focus on innovation
B)Have superb operations and execution
C)Are in stagnant markets
D)Focus on development,innovation,design,and time to market
Question
For a differentiation strategy to be ffective,the product difference should NOT be based on:

A)Product design
B)Method of distribution
C)Price
D)Broad market group of consumers
Question
Firms pursuing a differentiation strategy are vulnerable to different competitive threats than firms pursing a cost leader strategy.
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Deck 5: Strategizing
1
A firm's strategy includes which of the following:

A)Captures how vision and mission will be achieved
B)Communicates to stakeholders the hierarchical corporate structure.
C)Sets specific operating procedures to be followed by front line managers.
D)Establoshes systems and processes used to implement the goals and objectives
A
2
The best strategies,corporate and business,are based on a thorough SWOT analysis.
True
3
_____________________ answers strategy questions related to "what business or businesses should we be in?"
Corporate strategy
4
The purpose of diversification is:

A)To capture more consumers
B)To satisfy the mission and vision
C)To build a portfolio of businesses much like a portfolio of stock
D)To spread out risk and opportunities over a larger set of businesses
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
5
The major diversification strategy through which products are produced that are technically similar to the company's current products but appeal to a new consumer group is:

A)Concentric diversification
B)Hierarchical diversification
C)Conglomerate diversification
D)Horizontal diversification
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
6
_______________ tells managers how they should go about putting the desired strategy into action.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
7
Examples of business strategy include all the following EXCEPT:

A)Help keep existing customers
B)Grow its business by moving into new markets and taking customers from competitors
C)Determine how to keep profit level demanded by the stock market
D)Know the business needs to compete in order to be effective
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
8
Planning starts with vision and mission,and concludes with strategizing.
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k this deck
9
_________________ reflects what a firm is doing to achieve its mission and vision,as seen by its achievement of specific goals and objectives.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
10
Strategy formulation is essentially the aim of the organizing,leading,and controlling components of the POLC framework.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
11
Not all organizations need strategies to survive and thrive.False: All organizations need strategies to survive and thrive.Easy;Comprehension
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k this deck
12
Strategy is about making choices that provide an organization with some measure of ____________ advantage.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
13
It is important to note that the concept of strategy is relevant to only large,public companies like GE.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
14
______________ is essentially about choice in terms of what the organization will do and won't do to achieve specific goals and objectives.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
15
Strategic management process is the coordinated means by which an organization chooses its mission and vision.
Unlock Deck
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k this deck
16
____________ exists when the interaction of two or more active activities such as those in a business create a combined effect greater than the sum of their individual effects.
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Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
17
________________ is sometimes called business planning or strategic planning.
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Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
18
Strategy is a pattern of resource allocation choices and organizational arrangements that result from managerial decision making.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
19
Strategy formulation answers the question:

A)How do we execute a chosen strategy?
B)What should our strategy be?
C)Where does strategy fit in?
D)How is strategy applied to me?
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Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
20
Strategy formulation is an essential component of the POLC framework:

A)Planning
B)Organizing
C)Leading
D)Controlling
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
21
______________ assess the external attractive factors that represent the reason for a business to exist and prosper.
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Unlock Deck
k this deck
22
Where the value chain might suggest internal areas of strength,__________ helps you understand whether or not those strengths will give it a competitive advantage.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
23
What is the strategic management process?
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24
The primary determinant of realized strategy is what Mintzberg terms emergent strategy.
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k this deck
25
Why did McDonald's sell Chipotle?
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k this deck
26
_____________ include factors beyond your control that could place the strategy at risk.
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Unlock for access to all 150 flashcards in this deck.
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k this deck
27
Design and emergence strategies involve specific levels of the organization.
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k this deck
28
_____________ is where an organization participates in multiple businesses that are in some way distinct from each other,as Taco Bell is from Pizza Hut.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
29
What questions about a company and its environment did the original conception of the strategy model answer?
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
30
What are the two internal analysis tools discussed in the text?
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k this deck
31
What questions do corporate and business strategies answer?
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
32
Within the strategic plans that are decided,divisional and business unit managers do not have considerable freedom to adjust,adapt,and experiment.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
33
____________________focuses on how a given business needs to compete in order to be effective.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
34
________________ stands for strengths,weaknesses,opportunities,and threats.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
35
What are the two primary external analysis tools discussed in your text?
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Unlock for access to all 150 flashcards in this deck.
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k this deck
36
The hardest thing for an organization to do is to develop its competitive advantage into ______________ competitive advantage,where the organization's strengths cannot be easily duplicated or imitated by other firms,nor made redundant or less valuable by changes in the external environment.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
37
An assessment of strengths and weaknesses occurs as a part of organizational analysis.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
38
When you can identify certain strengths that set an organization well apart from actual and potential competitors,that strength is considered a source of ______________ advantage.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
39
Examining opportunities and threats is part of _____________ analysis.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
40
What are the inputs into strategizing?
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
41
A cost-focus strategy is a low-cost,narrowly focused market strategy.
7.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
42
The deliberate design of strategy,through formal processes such as board meetings and strategic planning has been characterized as a ____________ process.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
43
The strategic planning systems of most companies involve a combination of design and _____________.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
44
Several studies have shown that a differentiation strategy is more likely to generate higher profits than a cost-leadership strategy.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
45
The primary determinant of realized strategy is what Mintzberg terms _________________.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
46
According to Mintzberg,the percent of intended strategy realized is:

A)Less than 10
B)10-30
C)30-50
D)more than 50
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
47
What are the two schools of thought regarding strategy? The design school views strategy making as primarily a rational,analytical process of deliberate planning.Those that envisage strategy as emerging from a complex process of organizational decision making is the emergence or learning school.Medium;Comprehension
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
48
What is the single most important reason realized strategies deviate from intended strategies?
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
49
Firms utilizing a competitive scope strategy can tailor advertising and promotional efforts to a particular market niche.False: Firms utilizing a narrow focus strategy can also tailor advertising and promotional efforts to a particular market niche.Easy;Comprehension
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
50
What is the best way to make strategy? The critical issues are first determining the balance of design and emergence and second how to guide the process of emergence.The strategic planning systems of most companies involve a combination of design and emergence.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
51
One approach to focusing is to service either industrial buyers or consumers,but not both.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
52
_________________ is strategy as conceived of by the top management team and is the result of a process of negotiation,bargaining,and compromise.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
53
The different aspects of strategy as distinguished by Mintzberg include which of the following?:

A)Consequential
B)Differentiate
C)Realized
D)Permanent
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
54
How is strategy made? Strategy making is a combination of design and emergence.In practice,both design and emergence occur at all levels of the organization.The strategic planning systems of large companies involve top management passing directives and guidelines down the organization and the businesses passing their draft plans up to corporate.Easy;Comprehension
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
55
Cost leaders must maintain their marketing or face the possible entry of more cost-effective competitors.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
56
Emergence has been viewed as the result of multiple decisions at many levels,particularly within middle management,and has been viewed as a _____________ process.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
57
Two or more firms competing for differentiation may engage in price wars that drive profits to very low levels.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
58
At Intel the key historic decision to abandon memory chips and concentrate upon microprocessors was the result of which of the following?:

A)Centralized decisions
B)Acknowledged by top management
C)Extensive market research
D)Top-down process
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
59
The actual strategy that is implemented in a firm is called ________________.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
60
Cost leadership is a low-cost,broad-based market strategy.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
61
Why do firms pursing a differentiation strategy become vulnerable to different competitive threats more than firms pursing a cost leader strategy? Customers may sacrifice features,service,or image for cost savings.Customers who are price sensitive may be willing to forgo desirable features in favor of a less costly alternative.Medium;Comprehension
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
62
Why does a differentiation strategy require a firm to give attention to costs?
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
63
Superiority in competitive advantage refers to all of the following factors EXCEPT:

A)Low cost
B)Customer service
C)Product quality
D)Unique style
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
64
_______________ refers to the strategy where a firm's competitive advantage is based on the bet that it can develop,manufacture,and distribute products more efficiently than competitors.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
65
________________ is seen when an organization is very clear about its mission and vision,and has a coherent,well-articulated strategy for achieving those.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
66
How has Southwest Airlines combined cost-cutting measures with differentiation? The company has been able to reduce costs by not assigning seating and by eliminating meals on its planes.It has also been able to promote in its advertising that its fares are so low that checked bags fly free,in contrast to the fees that competitors such as American and United charge for checked luggage.Medium;Comprehension
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
67
While there are different schools of thought about how strategy comes about,researchers generally agree the common characteristic across successful organizations is:

A)Strategy trade-off
B)Strategic focus
C)Strategic process
D)Strategy discipline
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
68
_______________ refers to the strategy where competitive advantage is based on superior products or service.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
69
A ______________ strategy involves marketing a unique product to a broad-based market.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
70
A cost-leadership strategy is more likely to generate an _____________ in market share.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
71
Explain Martin-Bower's focus strategy as the third-largest food distributor in the United States.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
72
_______________ defines the breadth of a company's target market.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
73
Treacy and Wiersema maintain that because of the focus of management time and resources that are required,a firm can realistically choose _____ of the three value disciplines in which to specialize.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
74
Can forms of competitive advantage be combined?
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
75
A ________________ strategy is the marketing of a differentiated product to a narrow market,often involving a unique product and a unique market.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
76
Straddling strategies as an approach to strategic management is not recommended for which of the following reason:

A)It is an attempt to gain competitive advantage based on over-all low-cost provider of a product or service
B)Research shows that stradeling strategies leads to confusion among managers about the direction of the company.
C)It is an indication that the firm's managers have not made necessary choices about the business and its strategy
D)According to Porter straddling strategies is recommended for narrow scope firms that have been successful in the past.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
77
An organization pursuing a strategy as discipline seeks competitive advantage by offering products or services that are unique from those offered by rivals.
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
78
Firms that do the product leadership strategy well include which of the following factors:

A)Do not focus on innovation
B)Have superb operations and execution
C)Are in stagnant markets
D)Focus on development,innovation,design,and time to market
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
79
For a differentiation strategy to be ffective,the product difference should NOT be based on:

A)Product design
B)Method of distribution
C)Price
D)Broad market group of consumers
Unlock Deck
Unlock for access to all 150 flashcards in this deck.
Unlock Deck
k this deck
80
Firms pursuing a differentiation strategy are vulnerable to different competitive threats than firms pursing a cost leader strategy.
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Unlock Deck
k this deck
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