Deck 1: The Accountants Role in the Organization

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Question
Financial accounting is concerned primarily with:

A)external reporting to investors, creditors, and government authorities
B)cost planning and cost controls
C)profitability analysis
D)providing information for strategic and tactical decisions
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Question
Financial accounting:

A)focuses on the future and includes activities such as preparing next year's operating budget
B)must comply with GAAP (generally accepted accounting principles)
C)reports include detailed information on the various operating segments of the business such as product lines or departments
D)is prepared for the use of department heads and other employees
Question
A data warehouse or infobarn:

A)is reserved for exclusive use by the CFO
B)is primarily used for financial reporting purposes
C)stores information used by different managers for multiple purposes
D)gathers only nonfinancial information
Question
Financial accounting provides the primary source of information for:

A)decision making in the finishing department
B)improving customer service
C)preparing the income statement for shareholders
D)planning next year's operating budget
Question
Which of the following groups would be LEAST likely to receive detailed management accounting reports?

A)stockholders
B)sales representatives
C)production supervisors
D)managers
Question
Which of the following descriptors refers to management accounting information?

A)It is verifiable and reliable.
B)It is driven by rules.
C)It is prepared for shareholders.
D)It provides reasonable and timely estimates.
Question
Which of the following people is LEAST likely to use management accounting information?

A)the controller
B)a shareholder evaluating a stock investment
C)the treasurer
D)an assembly department supervisor
Question
Management accounting includes all of the following EXCEPT

A)implementing strategies
B)developing budgets
C)preparing special studies and forecasts
D)preparing the statement of cash flows
Question
An Enterprise Resource Planning System can best be described as:

A)a collection of programs that use a variety of unconnected databases
B)a single database that collects data and feeds it into applications that support each of the company's business activities, such as purchases, production, distribution, and sales
C)a database that is primarily used by a purchasing department to determine the correct amount of a particular supply item to purchase
D)a sophisticated means of linking two or more companies to facilitate their planning processes
Question
Which of the following types of information are used in management accounting?

A)financial information
B)nonfinancial information
C)information focused on the long term
D)All of these answers are correct.
Question
Cost accounting:

A)provides information on the efficiency of factory labor
B)provides information on the cost of servicing commercial customers
C)provides information on the performance of an operating division
D)All of these answers are correct.
Question
Modern cost accounting plays a role in:

A)planning new products
B)evaluating operational processes
C)controlling costs
D)All of these answers are correct.
Question
Financial accounting provides a historical perspective, whereas management accounting emphasizes:

A)the future
B)past transactions
C)a current perspective
D)reports to shareholders
Question
Management accounting information includes:

A)tabulated results of customer satisfaction surveys
B)the cost of producing a product
C)the percentage of units produced that are defective
D)All of these answers are correct.
Question
The approaches and activities of managers in short-run and long-run planning and control decisions that increase value for customers and lower costs of products and services are known as:

A)value chain management
B)enterprise resource planning
C)cost management
D)customer value management
Question
Which of the following statements refers to management accounting information?

A)There are no regulations governing the reports.
B)The reports are generally delayed and historical.
C)The audience tends to be stockholders, creditors, and tax authorities.
D)It primarily measures and records business transactions.
Question
Managers use management accounting information to ________ strategy.

A)choose
B)communicate
C)implement
D)All of these answers are correct.
Question
The person most likely to use ONLY financial accounting information is a:

A)factory shift supervisor
B)vice president of operations
C)current shareholder
D)department manager
Question
Cost accounting provides all of the following EXCEPT:

A)information for management accounting and financial accounting
B)pricing information from marketing studies
C)financial information regarding the cost of acquiring resources
D)nonfinancial information regarding the cost of operational efficiencies
Question
Management accounting:

A)focuses on estimating future revenues, costs, and other measures to forecast activities and their results
B)provides information about the company as a whole
C)reports information that has occurred in the past that is verifiable and reliable
D)provides information that is generally available only on a quarterly or annual basis
Question
Financial accounting is broader in scope than management accounting.
Question
Management accounting has to strictly follow the rules of generally accepted accounting principles for the purposes of measurement and reporting.
Question
Is financial accounting or management accounting more useful to an operations manager? Why?
Question
Cost management involves long-term and short-term decisions that attempt to increase value for customers and lower costs of products or services.
Question
Describe management accounting and financial accounting.
Question
The balance sheet, income statement, and statement of cash flows are used for financial accounting, and also for management accounting.
Question
Is it possible to have an active cost management program without an Enterprise Resource Planning (ERP)System?
Question
Cost management is narrowly focused on a continuous reduction of costs.
Question
Cost management provides information that helps increase value for customers.
Question
An ideal database should store information in a way that allows different managers to access the information they need.
Question
Which of the following statements concerning an organization's strategy is NOT true?

A)Strategy specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.
B)Management accountants provide input to help managers formulate strategy.
C)A good strategy will always overcome poor implementation.
D)Businesses usually follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition.
Question
What competitive advantage could a company obtain from a successful cost management program?
Question
An Enterprise Resource Planning (ERP)System is a single database that collects data and feeds into applications that support each of the company's business activities, such as purchases, production, distribution, and sales.
Question
Cost accounting measures and reports short-term, long-term, financial, and non financial information.
Question
Management accounting information focuses on external reporting.
Question
Cost accounting provides information only for management accounting purposes.
Question
Strategy specifies:

A)how an organization matches its own capabilities with the opportunities in the marketplace
B)standard procedures to ensure quality products
C)incremental changes for improved performance
D)the demand created for products and services
Question
For each report listed below, identify whether the major purpose of the report is for (1)routine internal reporting, (2)nonroutine internal reporting, or for (3)external reporting to investors and other outside parties.
Item:
a. study detailing sale information of the top-ten selling products
b. weekly report of total sales generated by each store in the metropolitan area
c. annual Report sent to shareholders
d. monthly report comparing budgeted sales by store to actual sales
Question
Modern cost accounting takes the perspective that collecting cost information is a function of the management decisions being made.
Question
Managers always require the information in an accounting system to be presented in the same format.
Question
Briefly describe how managers make use of management accounting information.
Question
Strategy does NOT specify how an organization matches its capabilities with the opportunities in the marketplace.
Question
Identifying a company's most important customers does NOT help formulate strategy.
Question
Southwest Airlines is an example of a company that pursues a product differentiation strategy.
Question
Management accountants should have little or no role in deciding on a company's strategy.
Question
The best-designed strategies and the best-developed capabilities are useless unless they are effectively executed.
Question
Strategy is formulated by answering all of the following EXCEPT:

A)Who are our most important customers?
B)Is industry demand growing or shrinking?
C)Will our external auditors certify our strategy?
D)How sensitive are purchasers to price, quality, and service?
Question
Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Assume you are opening a small food outlet across the street from your campus. How might that business be operated under each of the two broad strategies? Consider the following specific operational areas:
a. target customers
b. products offered
c. product pricing
d. location choice
e. advertising content
f. advertising media
Question
Strategic cost management describes cost management that specifically focuses on strategic issues.
Question
The key to a company's success is always to be the low cost producer in a particular industry.
Question
Companies generally follow one of two basic strategies: 1)providing a quality product or service at low prices, or 2)offering a unique product or service often priced higher than competing products.
Question
Which of the following is NOT one of the questions management accountants might attempt to help answer in the formulation of strategy?

A)Who are our most important customers?
B)What substitute products exist in the marketplace?
C)Does the strategy comply with GAAP (Generally Accepted Accounting Principles)?
D)Will adequate cash be available to implement the strategy?
Question
Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Is it possible to follow a strategy that is "in the middle"?
Question
The key to a company's success is creating value for customers while differentiating itself from its competitors.
Question
The best-designed strategies are valuable whether or not they are effectively implemented.
Question
Companies can decide on an appropriate strategy based strictly on internally available information.
Question
Describe the major differences between management accounting and financial accounting for the following:
1. Primary users
2. Focus and emphasis
3. Rules of measurement and reporting
Question
In designing strategy, a company must match the opportunities and threats in the marketplace with:

A)those of the CFO (Chief Financial Officer)
B)its resources and capabilities
C)branding opportunities
D)capabilities of current suppliers
Question
What is strategy? Briefly describe the two broad types of strategies that companies may choose to pursue.
Question
Which of the following statements about customer value is NOT true?

A)Customer value is shown in a corporation's balance sheet.
B)Creating value for customers is an important part of planning and implementing strategy.
C)How our product delivers customer value should be determined as part of a company's strategy formulation.
D)It is possible to simultaneously lower cost and increase customer value.
Question
Processing orders and shipping products or services to customers (also called outbound logistics)is also known as

A)customer focus
B)distribution
C)marketing
D)supply chain
Question
________ is the generation of, and experimentation with, ideas related to new products, services, or processes.

A)Research and development
B)Design of products, services, or processes
C)Production
D)Marketing
Question
R&D, production, and customer service are business functions that are all included as part of:

A)the value chain
B)benchmarking
C)marketing
D)the supply chain
Question
________ is a philosophy in which management improves operations throughout the value chain to deliver products and services that exceed customer expectations.

A)Cost-benefit approach
B)Customer focus
C)Customer relationship management
D)Total quality management
Question
________ is the delivery of products or services to customers.

A)Distribution
B)Customer service
C)Production
D)Design of products, services, or processes
Question
Customers are demanding improved performance related to:

A)reduced costs
B)both reduced costs and increased quality
C)lower costs, improved quality, and improved customer service
D)All of these answers are correct.
Question
________ describe(s)the flow of goods, services, and information from the purchase of materials to the delivery of products to consumers, regardless of whether those activities occur in the same organization or with other organizations.

A)Supply chain
B)Key success factors
C)Continuous improvement
D)Customer focus
Question
________ aims to improve operations throughout the value chain and to deliver products and services that exceed customer expectations.

A)Total Quality Management
B)Innovation
C)Customer response time
D)Cost and efficiency
Question
________ is the detailed planning and engineering of products, services, or processes.

A)Distribution
B)Design of products, services, or processes
C)Production
D)Marketing
Question
Customer relationship management initiatives use technology to coordinate all:

A)production activities
B)research activities
C)customer-facing activities
D)inventory management activities
Question
________ is the acquisition, coordination, and assembly of resources to produce a product or deliver a service.

A)Research and development
B)Customer service
C)Production
D)Marketing
Question
________ is a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors.

A)Supply-chain analysis
B)Customer relationship management
C)Value-chain analysis
D)Continuous quality improvement
Question
Place the four business functions in the order they appear along the value chain: <strong>Place the four business functions in the order they appear along the value chain:  </strong> A)Customer Service, Design, Production, Marketing B)Customer Service, Marketing, Production, Design C)Design, Production, Marketing, Customer Service D)Design, Customer Service, Production, Marketing <div style=padding-top: 35px>

A)Customer Service, Design, Production, Marketing
B)Customer Service, Marketing, Production, Design
C)Design, Production, Marketing, Customer Service
D)Design, Customer Service, Production, Marketing
Question
Which of the following statements about a company's supply chain is true?

A)A company's supply chain is always internal to a firm.
B)A company's supply chain is always external to a firm.
C)A company's supply chain is the same thing as a company's value chain.
D)Management accountants provide information to enhance a company's supply chain.
Question
The value chain is the sequence of business functions in which:

A)value is deducted from the products or services of an organization
B)value is proportionately added to the products or services of an organization
C)products and services are evaluated with respect to their value to the supply chain
D)usefulness is added to the products or services of an organization
Question
________ describes the flow of goods, services, and information from the initial sources of materials and services to the delivery of products to consumers, regardless of whether those activities occur in the same organization or in other organizations.

A)The value chain
B)The supply chain
C)Product differentiation
D)Distribution
Question
Which item is NOT an area that customers want to see improved levels of performance in?

A)innovation
B)quality
C)cost and efficiency
D)profit
Question
Whose perceptions of the company's products or services are the most important to the manager?

A)board of directors' perception
B)customers' perception
C)president's perception
D)stockholders' perception
Question
________ is the manner by which companies promote and sell their products or services to customers or perspective customers.

A)Distribution
B)Customer service
C)Research and development
D)Marketing
Question
________ is the after-sale support provided to customers.

A)Distribution
B)Customer service
C)Production
D)Marketing
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Deck 1: The Accountants Role in the Organization
1
Financial accounting is concerned primarily with:

A)external reporting to investors, creditors, and government authorities
B)cost planning and cost controls
C)profitability analysis
D)providing information for strategic and tactical decisions
A
2
Financial accounting:

A)focuses on the future and includes activities such as preparing next year's operating budget
B)must comply with GAAP (generally accepted accounting principles)
C)reports include detailed information on the various operating segments of the business such as product lines or departments
D)is prepared for the use of department heads and other employees
B
3
A data warehouse or infobarn:

A)is reserved for exclusive use by the CFO
B)is primarily used for financial reporting purposes
C)stores information used by different managers for multiple purposes
D)gathers only nonfinancial information
C
4
Financial accounting provides the primary source of information for:

A)decision making in the finishing department
B)improving customer service
C)preparing the income statement for shareholders
D)planning next year's operating budget
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
5
Which of the following groups would be LEAST likely to receive detailed management accounting reports?

A)stockholders
B)sales representatives
C)production supervisors
D)managers
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
6
Which of the following descriptors refers to management accounting information?

A)It is verifiable and reliable.
B)It is driven by rules.
C)It is prepared for shareholders.
D)It provides reasonable and timely estimates.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
7
Which of the following people is LEAST likely to use management accounting information?

A)the controller
B)a shareholder evaluating a stock investment
C)the treasurer
D)an assembly department supervisor
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
8
Management accounting includes all of the following EXCEPT

A)implementing strategies
B)developing budgets
C)preparing special studies and forecasts
D)preparing the statement of cash flows
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
9
An Enterprise Resource Planning System can best be described as:

A)a collection of programs that use a variety of unconnected databases
B)a single database that collects data and feeds it into applications that support each of the company's business activities, such as purchases, production, distribution, and sales
C)a database that is primarily used by a purchasing department to determine the correct amount of a particular supply item to purchase
D)a sophisticated means of linking two or more companies to facilitate their planning processes
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
10
Which of the following types of information are used in management accounting?

A)financial information
B)nonfinancial information
C)information focused on the long term
D)All of these answers are correct.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
11
Cost accounting:

A)provides information on the efficiency of factory labor
B)provides information on the cost of servicing commercial customers
C)provides information on the performance of an operating division
D)All of these answers are correct.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
12
Modern cost accounting plays a role in:

A)planning new products
B)evaluating operational processes
C)controlling costs
D)All of these answers are correct.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
13
Financial accounting provides a historical perspective, whereas management accounting emphasizes:

A)the future
B)past transactions
C)a current perspective
D)reports to shareholders
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
14
Management accounting information includes:

A)tabulated results of customer satisfaction surveys
B)the cost of producing a product
C)the percentage of units produced that are defective
D)All of these answers are correct.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
15
The approaches and activities of managers in short-run and long-run planning and control decisions that increase value for customers and lower costs of products and services are known as:

A)value chain management
B)enterprise resource planning
C)cost management
D)customer value management
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
16
Which of the following statements refers to management accounting information?

A)There are no regulations governing the reports.
B)The reports are generally delayed and historical.
C)The audience tends to be stockholders, creditors, and tax authorities.
D)It primarily measures and records business transactions.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
17
Managers use management accounting information to ________ strategy.

A)choose
B)communicate
C)implement
D)All of these answers are correct.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
18
The person most likely to use ONLY financial accounting information is a:

A)factory shift supervisor
B)vice president of operations
C)current shareholder
D)department manager
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
19
Cost accounting provides all of the following EXCEPT:

A)information for management accounting and financial accounting
B)pricing information from marketing studies
C)financial information regarding the cost of acquiring resources
D)nonfinancial information regarding the cost of operational efficiencies
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
20
Management accounting:

A)focuses on estimating future revenues, costs, and other measures to forecast activities and their results
B)provides information about the company as a whole
C)reports information that has occurred in the past that is verifiable and reliable
D)provides information that is generally available only on a quarterly or annual basis
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
21
Financial accounting is broader in scope than management accounting.
Unlock Deck
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Unlock Deck
k this deck
22
Management accounting has to strictly follow the rules of generally accepted accounting principles for the purposes of measurement and reporting.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
23
Is financial accounting or management accounting more useful to an operations manager? Why?
Unlock Deck
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k this deck
24
Cost management involves long-term and short-term decisions that attempt to increase value for customers and lower costs of products or services.
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Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
25
Describe management accounting and financial accounting.
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k this deck
26
The balance sheet, income statement, and statement of cash flows are used for financial accounting, and also for management accounting.
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Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
27
Is it possible to have an active cost management program without an Enterprise Resource Planning (ERP)System?
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k this deck
28
Cost management is narrowly focused on a continuous reduction of costs.
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Unlock Deck
k this deck
29
Cost management provides information that helps increase value for customers.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
30
An ideal database should store information in a way that allows different managers to access the information they need.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
31
Which of the following statements concerning an organization's strategy is NOT true?

A)Strategy specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.
B)Management accountants provide input to help managers formulate strategy.
C)A good strategy will always overcome poor implementation.
D)Businesses usually follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
32
What competitive advantage could a company obtain from a successful cost management program?
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
33
An Enterprise Resource Planning (ERP)System is a single database that collects data and feeds into applications that support each of the company's business activities, such as purchases, production, distribution, and sales.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
34
Cost accounting measures and reports short-term, long-term, financial, and non financial information.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
35
Management accounting information focuses on external reporting.
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k this deck
36
Cost accounting provides information only for management accounting purposes.
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Unlock Deck
k this deck
37
Strategy specifies:

A)how an organization matches its own capabilities with the opportunities in the marketplace
B)standard procedures to ensure quality products
C)incremental changes for improved performance
D)the demand created for products and services
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
38
For each report listed below, identify whether the major purpose of the report is for (1)routine internal reporting, (2)nonroutine internal reporting, or for (3)external reporting to investors and other outside parties.
Item:
a. study detailing sale information of the top-ten selling products
b. weekly report of total sales generated by each store in the metropolitan area
c. annual Report sent to shareholders
d. monthly report comparing budgeted sales by store to actual sales
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Unlock for access to all 195 flashcards in this deck.
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k this deck
39
Modern cost accounting takes the perspective that collecting cost information is a function of the management decisions being made.
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Unlock Deck
k this deck
40
Managers always require the information in an accounting system to be presented in the same format.
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k this deck
41
Briefly describe how managers make use of management accounting information.
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42
Strategy does NOT specify how an organization matches its capabilities with the opportunities in the marketplace.
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k this deck
43
Identifying a company's most important customers does NOT help formulate strategy.
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44
Southwest Airlines is an example of a company that pursues a product differentiation strategy.
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Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
45
Management accountants should have little or no role in deciding on a company's strategy.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
46
The best-designed strategies and the best-developed capabilities are useless unless they are effectively executed.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
47
Strategy is formulated by answering all of the following EXCEPT:

A)Who are our most important customers?
B)Is industry demand growing or shrinking?
C)Will our external auditors certify our strategy?
D)How sensitive are purchasers to price, quality, and service?
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
48
Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Assume you are opening a small food outlet across the street from your campus. How might that business be operated under each of the two broad strategies? Consider the following specific operational areas:
a. target customers
b. products offered
c. product pricing
d. location choice
e. advertising content
f. advertising media
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
49
Strategic cost management describes cost management that specifically focuses on strategic issues.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
50
The key to a company's success is always to be the low cost producer in a particular industry.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
51
Companies generally follow one of two basic strategies: 1)providing a quality product or service at low prices, or 2)offering a unique product or service often priced higher than competing products.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
52
Which of the following is NOT one of the questions management accountants might attempt to help answer in the formulation of strategy?

A)Who are our most important customers?
B)What substitute products exist in the marketplace?
C)Does the strategy comply with GAAP (Generally Accepted Accounting Principles)?
D)Will adequate cash be available to implement the strategy?
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
53
Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Is it possible to follow a strategy that is "in the middle"?
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
54
The key to a company's success is creating value for customers while differentiating itself from its competitors.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
55
The best-designed strategies are valuable whether or not they are effectively implemented.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
56
Companies can decide on an appropriate strategy based strictly on internally available information.
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
57
Describe the major differences between management accounting and financial accounting for the following:
1. Primary users
2. Focus and emphasis
3. Rules of measurement and reporting
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
58
In designing strategy, a company must match the opportunities and threats in the marketplace with:

A)those of the CFO (Chief Financial Officer)
B)its resources and capabilities
C)branding opportunities
D)capabilities of current suppliers
Unlock Deck
Unlock for access to all 195 flashcards in this deck.
Unlock Deck
k this deck
59
What is strategy? Briefly describe the two broad types of strategies that companies may choose to pursue.
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60
Which of the following statements about customer value is NOT true?

A)Customer value is shown in a corporation's balance sheet.
B)Creating value for customers is an important part of planning and implementing strategy.
C)How our product delivers customer value should be determined as part of a company's strategy formulation.
D)It is possible to simultaneously lower cost and increase customer value.
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61
Processing orders and shipping products or services to customers (also called outbound logistics)is also known as

A)customer focus
B)distribution
C)marketing
D)supply chain
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62
________ is the generation of, and experimentation with, ideas related to new products, services, or processes.

A)Research and development
B)Design of products, services, or processes
C)Production
D)Marketing
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63
R&D, production, and customer service are business functions that are all included as part of:

A)the value chain
B)benchmarking
C)marketing
D)the supply chain
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64
________ is a philosophy in which management improves operations throughout the value chain to deliver products and services that exceed customer expectations.

A)Cost-benefit approach
B)Customer focus
C)Customer relationship management
D)Total quality management
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65
________ is the delivery of products or services to customers.

A)Distribution
B)Customer service
C)Production
D)Design of products, services, or processes
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66
Customers are demanding improved performance related to:

A)reduced costs
B)both reduced costs and increased quality
C)lower costs, improved quality, and improved customer service
D)All of these answers are correct.
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67
________ describe(s)the flow of goods, services, and information from the purchase of materials to the delivery of products to consumers, regardless of whether those activities occur in the same organization or with other organizations.

A)Supply chain
B)Key success factors
C)Continuous improvement
D)Customer focus
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68
________ aims to improve operations throughout the value chain and to deliver products and services that exceed customer expectations.

A)Total Quality Management
B)Innovation
C)Customer response time
D)Cost and efficiency
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69
________ is the detailed planning and engineering of products, services, or processes.

A)Distribution
B)Design of products, services, or processes
C)Production
D)Marketing
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70
Customer relationship management initiatives use technology to coordinate all:

A)production activities
B)research activities
C)customer-facing activities
D)inventory management activities
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71
________ is the acquisition, coordination, and assembly of resources to produce a product or deliver a service.

A)Research and development
B)Customer service
C)Production
D)Marketing
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72
________ is a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors.

A)Supply-chain analysis
B)Customer relationship management
C)Value-chain analysis
D)Continuous quality improvement
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73
Place the four business functions in the order they appear along the value chain: <strong>Place the four business functions in the order they appear along the value chain:  </strong> A)Customer Service, Design, Production, Marketing B)Customer Service, Marketing, Production, Design C)Design, Production, Marketing, Customer Service D)Design, Customer Service, Production, Marketing

A)Customer Service, Design, Production, Marketing
B)Customer Service, Marketing, Production, Design
C)Design, Production, Marketing, Customer Service
D)Design, Customer Service, Production, Marketing
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74
Which of the following statements about a company's supply chain is true?

A)A company's supply chain is always internal to a firm.
B)A company's supply chain is always external to a firm.
C)A company's supply chain is the same thing as a company's value chain.
D)Management accountants provide information to enhance a company's supply chain.
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75
The value chain is the sequence of business functions in which:

A)value is deducted from the products or services of an organization
B)value is proportionately added to the products or services of an organization
C)products and services are evaluated with respect to their value to the supply chain
D)usefulness is added to the products or services of an organization
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76
________ describes the flow of goods, services, and information from the initial sources of materials and services to the delivery of products to consumers, regardless of whether those activities occur in the same organization or in other organizations.

A)The value chain
B)The supply chain
C)Product differentiation
D)Distribution
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77
Which item is NOT an area that customers want to see improved levels of performance in?

A)innovation
B)quality
C)cost and efficiency
D)profit
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78
Whose perceptions of the company's products or services are the most important to the manager?

A)board of directors' perception
B)customers' perception
C)president's perception
D)stockholders' perception
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79
________ is the manner by which companies promote and sell their products or services to customers or perspective customers.

A)Distribution
B)Customer service
C)Research and development
D)Marketing
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80
________ is the after-sale support provided to customers.

A)Distribution
B)Customer service
C)Production
D)Marketing
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Unlock Deck
Unlock for access to all 195 flashcards in this deck.