Deck 6: Analyzing Your Audience

Question 1

9 The portion of a person's cultural background that relates to a national or religious heritage is known as

A)cultural identity.
B)ethnicity.
C)race.
D)an audience analysis.

Answer 1

B

Question 2

14 The segment of your audience that you most want to address or influence is the

A)target audience.
B)intended audience.
C)diverse audience.
D)influential audience.

Answer 2

A

Question 3

2 Statistical information about characteristics of a population such as age,race,gender,education,and religious views is called

A)ethnicity.
B)demographics.
C)audience profiles.
D)socioeconomic status.

Answer 3

B

Question 4

4 To gather formal information about audience members' attitudes,beliefs,and values,you can

A)observe them before you speak.
B)engage them in conversation prior to the speech.
C)research the group you are speaking to on the Internet or in other publications.
D)ask open-ended and closed-ended questions on a survey.

Question 5

19 As a requirement for your biology class,you must attend a speech by a visiting scholar.At this event,you will be a member of what kind of an audience?

A)captive audience
B)voluntary audience
C)demographic audience
D)high-context audience

Question 6

6 In discovering that audience members have similar cultural characteristics,are about the same age,and have about the same education level,a speaker is trying to discover

A)audience beliefs.
B)common ground.
C)values.
D)audience feelings.

Question 7

16 Trying to determine what an audience believes or thinks about a speech topic is termed as

A)psychological analysis.
B)demographic analysis.
C)informational analysis.
D)environmental analysis.

Question 8

12 The perceived importance and influence of a person's income,occupation,and education is referred to as

A)ethnicity.
B)cultural identifiers.
C)socioeconomic status.
D)individualism.

Question 9

13 Groups that exist just so that people can get together and enjoy a common activity are known as

A)work groups.
B)social groups.
C)service groups.
D)religious groups.

Question 10

15 In speaking to a diverse audience,it is recommended that you

A)focus on one important strategy to bring the audience together.
B)refrain from using any type of visual support.
C)speak as though the audience is universal.
D)use a variety of strategies to reach different listeners.

Question 11

8 Collecting information about an audience concerning their age range,gender,and ethnicity is part of a

A)situational analysis.
B)demographic analysis.
C)diversity analysis.
D)psychological analysis.

Question 12

1 A speaker who analyzes the listeners and the occasion and adapts his/her speech according to them is defined as

A)a hard-working speaker.
B)an audience-centered speaker.
C)an over-zealous speaker.
D)a goal-centered speaker.

Question 13

17 In a psychological analysis,the audience's concepts of right and wrong,good and bad are known as

A)beliefs.
B)values.
C)attitudes.
D)feelings.

Question 14

20 Brent was presenting a speech on childhood diabetes,a disease that he has suffered from for years.He decided not to mention this fact to his audience.Was this a good choice?

A)No; a speaker's personal experience makes him more credible to his audience.
B)Yes; a speaker needs only facts and figures to build his credibility to the audience.
C)Yes; a speaker should not mention personal experiences,as it sounds like bragging.
D)Yes; a speaker should not mention personal experiences,as it sounds like self-pitying.

Question 15

5 You're deciding on a speech topic,but need some information from your audience.Rather than asking them to divulge their opinions out loud,you design a short questionnaire.The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics.What form of survey are you using?

A)an open-ended,formal audience analysis survey
B)a closed-ended,informal audience analysis survey
C)a closed-ended,formal audience analysis survey
D)an open-ended,informal audience analysis survey

Question 16

3 For his informative speech assignment,Greg has chosen the World Bank as his topic.But before he develops this speech any further,he compiles a questionnaire for the audience to determine their personal knowledge,interest,and attitudes about this issue.In this example,Greg is

A)gathering information formally.
B)gathering information informally.
C)performing situational analysis.
D)performing demographic analysis.

Question 17

7 Good speakers should ethically use the information gathered in the audience analysis so that their message will be clearly understood by the audience.This process is called

A)audience reception.
B)audience adaptation.
C)audience knowledge.
D)audience attention.

Question 18

10 What is ethnocentrism?

A)The belief that almost everyone in a cultural group will agree on core belief and values.
B)The attitude that the diverse cultural beliefs around the world should be respected by all.
C)The belief that although cultures are different,they all favor peace and harmony.
D)The attitude that one's own cultural approach is superior to those of other cultures.

Question 19

11 Audience members who place more importance on a speaker's nonverbal cues than the actual words in a message might be from _____ cultures,whereas those placing more emphasis on what is said rather than on nonverbal cues might be from _____ cultures.

A)low context; high context
B)low power; high power
C)individualistic; collectivistic
D)high context; low context

Question 20

18 In order to plan for her class speech on the Patriot Act,Brenda passed around a brief questionnaire asking whether her classmates were for or against the act,and whether they thought parts of the act should change,etc.Was this a good idea?

A)No; by using the questionnaire,she revealed her speech topic to the class.
B)Yes; this is a smart audience analysis technique known as demographic audience analysis.
C)No; the class is a captive audience,so finding out their views ahead of time was not necessary.
D)Yes; this is a form of psychological audience analysis-a useful technique for any kind of audience.

Question 21

34 Your credibility as a speaker-how you are perceived by your audience-is dependent on your sensitivity to the values and assumptions of your listeners.

Question 22

27 Gathering information informally requires developing a well-written survey or questionnaire.

Question 23

26 A survey allows you to gather both demographic information and information about what audience members like or dislike,believe to be true or false,or think is good or bad about the topic or issues you are discussing.

Question 24

33 If you adapt to your audience by abandoning your own values and sense of truth,you will become an unethical speaker rather than an audience-centered one.

Question 25

39 Strict time-limit expectations do not normally occur outside of the public-speaking class.

Question 26

35 One goal of an audience-centered speaker is to avoid sexist language or remarks.

Question 27

24 When Robert asked his class,"How many of you just do not have enough time to do all the things you want to do in a day?" as his speech introductory device,almost everyone in the audience raised their hands.Robert took this audience reaction as

A)an indication of verbal responsiveness.
B)an interaction that crossed the line of appropriate behavior between speaker and listener.
C)restless movement,which indicated to Robert that he had better get on with his speech.
D)an indication of nonverbal responsiveness.

Question 28

37 A voluntary audience has externally imposed reasons for being there.

Question 29

31 Identifying common cultural issues and similarities can help you establish common ground with your audience.

Question 30

21 A situational audience analysis includes an evaluation of the

A)attitude,beliefs,and values that are held by your audience.
B)age,gender,ethnicity,race,and culture of your audience.
C)time and place of your speech,the size of your audience,and the occasion.
D)influence of your audience based on their income,occupation,and education.

Question 31

29 Audience analysis is the process of examining information about those who are expected to present speeches.

Question 32

36 People evaluate credibility by intentions,not by behavior.

Question 33

22 Savena needed room to move during her speech,but when she arrived to make her presentation,she learned that she would have to use a microphone affixed to a lectern.Savena's mistake was not conducting a pre-speech

A)audience analysis.
B)formal demographic analysis.
C)situational analysis.
D)informal psychological analysis.

Question 34

25 Veronica was watching her audience carefully during her speech.After a few minutes,she noticed several class members staring at her with a glazed look in their eyes.She immediately picked up the speed of her speech and moved on to a colorful visual.What was Veronica responding to?

A)psychological audience cues
B)situational feedback
C)nonverbal audience cues
D)listener anxiety

Question 35

30 The more your listeners identify with you and the goals of your message,the more likely they are to respond positively.

Question 36

40 The most obvious nonverbal response is applause.

Question 37

28 Demographics are statistical information about characteristics such as age,race,gender,sexual orientation,educational level,and ideological or religious views of a population,such as an audience.

Question 38

38 One of the main factors that will shape your audience's attitude toward you is your credibility-others' perception of you as trustworthy,knowledgeable,and interesting.

Question 39

23 TJ is giving a speech on the reasons why recycling is everyone's responsibility.During this speech,TJ notices that his audience is not making eye contact with him,that there is a lot of restless movement,and that the audience's faces seem blank.How should TJ respond to this negative feedback?

A)Speak slower so the audience understands.
B)Ignore the audience and stay with his notes.
C)Clarify the point with some significant statistics.
D)Illustrate the point with a funny,personal example.

Question 40

32 Being audience-centered means you should tell your listeners only what they want to hear; you may need to fabricate information to please your audience or achieve your goal.

Question 41

48 List and briefly discuss four strategies for reaching diverse listeners in your audience.

Question 42

42 A _____ is an individual's perception of what is true or false.

Question 43

41 _____ reflects an individual's likes or dislikes.

Question 44

What should you look for when analyzing the information that you have gathered about your audience? Why is this information important?

Question 45

List and explain the three steps you should follow to become an audience-centered speaker.

Question 46

43 A _____ is an enduring concept of good and bad,right and wrong.

Question 47

_______ includes an examination of the time and place of your speech,the size of your audience,and the speaking occasion.

Question 48

Explain the value of recognizing nonverbal cues,and provide three tips to respond to nonverbal cues that indicate your audience is inattentive or bored.

Question 49

When analyzing your audience's attitudes toward a topic,it is helpful categorize the group along various dimensions.What are these dimensions and provide an example of each.

Question 50

44 A _______ audience has externally imposed reasons for being there