Deck 9: Rofit Maximization
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Deck 9: Rofit Maximization
1
A price-taking firm's variable cost function is C = Q3,where Q is the output per week.It has a sunk fixed cost of $2,000 per week.Its marginal cost is MC = 3Q2.What is the profit maximizing output if the price is P = $192?
A) 0
B) 6
C) 8
D) 10
A) 0
B) 6
C) 8
D) 10
8
2
Suppose you own a store that sells computers.You have determined that the demand function for your computers is D(P)= 900 - 3P.At what price would you sell the computers if you wanted to sell 60 of them?
A) $250
B) $275
C) $280
D) $300
A) $250
B) $275
C) $280
D) $300
$280
3
How much a firm much charge to sell any given quantity of their product is described by a(n)
A) Demand curve
B) Supply curve
C) Inverse demand function
D) Production function
A) Demand curve
B) Supply curve
C) Inverse demand function
D) Production function
Inverse demand function
4
Given a demand function of D(P)= 500 - 10P,what is it's inverse demand function?
A) D(P) = 50 - P
B) P(Q) = 50P
C) P(Q) = 50 - Q/10
D) P(Q) = 500 - 10Q
A) D(P) = 50 - P
B) P(Q) = 50P
C) P(Q) = 50 - Q/10
D) P(Q) = 500 - 10Q
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5
Which of the following is NOT true about marginal revenue?
A) It is a firm's marginal benefit
B) It is defined as the extra revenue generated by the production of one more unit
C) It can be expressed mathematically as MR = [R(Q - ∆Q) - R(Q)]/∆Q
D) It can be expressed mathematically as ∆R/∆Q
A) It is a firm's marginal benefit
B) It is defined as the extra revenue generated by the production of one more unit
C) It can be expressed mathematically as MR = [R(Q - ∆Q) - R(Q)]/∆Q
D) It can be expressed mathematically as ∆R/∆Q
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6
Suppose you own a store that sells top of the line MP3 players.You have determined that the demand function for your MP3 players is D(P)= 1200 - 4P.At what price would you sell the MP3 players if you wanted to sell 120 of them?
A) $250
B) $270
C) $280
D) $300
A) $250
B) $270
C) $280
D) $300
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7
In which situation may a company NOT want to maximize profit?
A) A small business owner who sells a highly specialized product at a high price in order to compete with more established businesses in the area
B) A family-owned company who has to decide who to hire between a family member and a highly qualified candidate
C) A conglomerate with a highly streamlined supply chain who sells generic goods
D) A corporation that has performed poorly in the last two quarters and is looking for new upper-management
A) A small business owner who sells a highly specialized product at a high price in order to compete with more established businesses in the area
B) A family-owned company who has to decide who to hire between a family member and a highly qualified candidate
C) A conglomerate with a highly streamlined supply chain who sells generic goods
D) A corporation that has performed poorly in the last two quarters and is looking for new upper-management
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8
The extra revenue produced by the change in quantity,on a per unit basis,is called
A) Marginal benefit
B) Marginal revenue
C) Inframarginal units
D) Both marginal benefit and marginal revenue
A) Marginal benefit
B) Marginal revenue
C) Inframarginal units
D) Both marginal benefit and marginal revenue
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9
To earn the greatest possible profit,a firm must
A) Maximize revenue less cost
B) Minimize revenue less cost
C) Maximize quantity at any price
D) Maximize price at any quantity
A) Maximize revenue less cost
B) Minimize revenue less cost
C) Maximize quantity at any price
D) Maximize price at any quantity
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10
Which of the following is NOT a way to express the formula for profit?
A) Profit = Revenue - Cost
B) P = R(Q) - C(Q)
C) P = P(Q)Q - C(Q)Q
D) P = P(Q)Q - C(Q)
A) Profit = Revenue - Cost
B) P = R(Q) - C(Q)
C) P = P(Q)Q - C(Q)Q
D) P = P(Q)Q - C(Q)
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11
Given the inverse demand function P(Q)= 250 - Q,what is the demand function?
A) D(P) = 250 - P
B) D(P) = 250/P
C) D(P) = P + 250
D) D(P) = 250 + P
A) D(P) = 250 - P
B) D(P) = 250/P
C) D(P) = P + 250
D) D(P) = 250 + P
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12
A firm's profit is denoted by the Greek letter
A) Rho
B) Delta
C) Chi
D) Pi
A) Rho
B) Delta
C) Chi
D) Pi
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13

Refer to Figure 9.2.Whenever a CD is sold,5% of the sale goes to the artist and the remainder of the revenue goes to the record company.The graph above depicts this with R being the total revenue from sales,(0.95)R being the record company's share less the 5% given to the artist and C being the cost of producing the CD.At what quantity would the record company like to produce the CD?
A) 0
B) Q1
C) Q2
D) Q3
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14
The simplified profit maximization equation is
A) Profit = Revenue - Cost
B) Profit = Revenue + Cost
C) Profit = Revenue/Cost
D) Profit + Revenue x Cost
A) Profit = Revenue - Cost
B) Profit = Revenue + Cost
C) Profit = Revenue/Cost
D) Profit + Revenue x Cost
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15

Refer to Figure 9.2.Whenever a CD is sold,5% of the sale goes to the artist and the remainder of the revenue goes to the record company.The graph above depicts this with R being the total revenue from sales,(0.95)R being the record company's share less the 5% given to the artist and C being the cost of producing the CD.At what quantity would the artist prefer to produce the CD?
A) 0
B) Q1
C) Q2
D) Q3
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16
A price-taking firm's variable cost function is C = Q3,where Q is the output per week.It has an avoidable fixed cost of $2,000 per week.Its marginal cost is MC = 3Q2.What is the profit maximizing output if the price is P = $192?
A) 0
B) 6
C) 8
D) 10
A) 0
B) 6
C) 8
D) 10
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17
When a firm's demand curve is downward sloping,its marginal revenue at any positive sales quantity is ______ its price.
A) Greater than
B) Less than
C) Equal to
D) Less than or equal to
A) Greater than
B) Less than
C) Equal to
D) Less than or equal to
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18
The relationship between a firm's price and sales quantity is described by the ______ for its product.
A) Demand curve
B) Supply curve
C) Marginal cost curve
D) Average cost curve
A) Demand curve
B) Supply curve
C) Marginal cost curve
D) Average cost curve
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19
When a firm's profit maximizing sales level is positive,its marginal revenue is ______ its marginal cost at that quantity.
A) Greater than
B) Less than
C) Equal to
D) Less than or equal to
A) Greater than
B) Less than
C) Equal to
D) Less than or equal to
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20

Refer to Figure 9.1.What is the maximum profit that can be achieved?
A) $250
B) $500
C) $750
D) $850
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21

Refer to Figure 9.3.At what quantity is the firm maximizing profit?
A) 0
B) Q1
C) Q2
D) Q3
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22
When actions are finely divisible marginal benefit is ______ marginal cost at an interior best choice.
A) Greater than
B) Less than
C) Equal to
D) Greater than or equal to
A) Greater than
B) Less than
C) Equal to
D) Greater than or equal to
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23
Jessica owns a company that makes pre-packaged sandwiches for convenience stores.The market price for a sandwich is $5 and Jessica is a price-taker.Her daily cost for making sandwiches is C(Q)= 2.5Q + (Q2/40)and her marginal cost is MC = 2.5 + (Q/20).What is the average cost of a sandwich at the quantity of sandwiches Jessica should be selling each day?
A) $2.50
B) $2.90
C) $3.75
D) $3.50
A) $2.50
B) $2.90
C) $3.75
D) $3.50
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24

Refer to Figure 9.4.In the short run,how much should the firm produce at the price P3?
A) 0
B) Q1
C) Q2
D) Q3
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25
A firm that is a price taker faces a perfectly ______ demand curve.
A) Horizontal
B) Vertical
C) Inelastic
D) Convex
A) Horizontal
B) Vertical
C) Inelastic
D) Convex
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26
A firm is a ______ when it can sell as much as it wants at some given price P,but nothing at any higher price.
A) Monopoly
B) Oligopoly
C) Price taker
D) Price setter
A) Monopoly
B) Oligopoly
C) Price taker
D) Price setter
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27
Firms in perfectly competitive markets take the ______ as given when deciding how much to sell.
A) Market quantity
B) Lowest prices
C) Market prices
D) Input prices
A) Market quantity
B) Lowest prices
C) Market prices
D) Input prices
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28
Identifying any positive sales quantities at which MR = MC - and determining which positive sales quantity is best if there is more than one - is the description of what rule?
A) Interior Action Rule
B) Quantity Rule
C) Shut-down Rule
D) Profit-maximizing Rule
A) Interior Action Rule
B) Quantity Rule
C) Shut-down Rule
D) Profit-maximizing Rule
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29
A price-taking firm's marginal revenue is ______ the price of its output.
A) Equal to
B) Greater than
C) Less than
D) Less than or equal to
A) Equal to
B) Greater than
C) Less than
D) Less than or equal to
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30

Refer to Figure 9.3.The firm's profit it represented by what area?
A) AHID
B) ABCD
C) DCK0
D) EFG0
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31
Jessica owns a company that makes pre-packaged sandwiches for convenience stores.The market price for a sandwich is $5 and Jessica is a price-taker.Her daily cost for making sandwiches is C(Q)= 2.5Q + (Q2/40)and her marginal cost is MC = 2.5 + (Q/20).How many sandwiches should Jessica produce each day?
A) 20
B) 40
C) 45
D) 50
A) 20
B) 40
C) 45
D) 50
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32
Jessica owns a company that makes pre-packaged sandwiches for convenience stores.The market price for a sandwich is $5 and Jessica is a price-taker.Her daily cost for making sandwiches is C(Q)= 2.5Q + (Q2/40)and her marginal cost is MC = 2.5 + (Q/20).What should Jessica do if she has an unavoidable fixed cost of $150 a day?
A) She should keep producing sandwiches because she has a positive sales quantity
B) She should keep producing sandwiches because she is maximizing profit at the current quantity
C) She should shut down production because his profit less the unavoidable cost is negative
D) She should shut down production because his profit less the unavoidable cost is positive
A) She should keep producing sandwiches because she has a positive sales quantity
B) She should keep producing sandwiches because she is maximizing profit at the current quantity
C) She should shut down production because his profit less the unavoidable cost is negative
D) She should shut down production because his profit less the unavoidable cost is positive
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33

Refer to Figure 9.3.What is the smallest sales quantity that this firm will produce?
A) 0
B) Q1
C) Q2
D) Q3
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34
When a firm is a price taker,changes in its sales quantity have ______ effect on the price it can charge.
A) A positive
B) A negative
C) No
D) Little
A) A positive
B) A negative
C) No
D) Little
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35
Any sales quantity below ______ will cause the firm to shut down production.
A) MC
B) AC
C) ACmin
D) MR = D(P)
A) MC
B) AC
C) ACmin
D) MR = D(P)
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36
What type of cost has NO impact on determining the profit-maximizing sales quantity?
A) Avoidable fixed costs
B) Sunk fixed costs
C) Variable costs
D) Average variable costs
A) Avoidable fixed costs
B) Sunk fixed costs
C) Variable costs
D) Average variable costs
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37
Checking to see whether the most profitable positive sales quantity results in a greater profit than not producing at all is the basis of what rule?
A) Interior Action Rule
B) Quantity Rule
C) Shut-down Rule
D) Profit-maximizing Rule
A) Interior Action Rule
B) Quantity Rule
C) Shut-down Rule
D) Profit-maximizing Rule
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38
If a firm has no ______ costs,then the profit from shutting down is zero.
A) Fixed
B) Variable
C) Opportunity
D) Sunk
A) Fixed
B) Variable
C) Opportunity
D) Sunk
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39
Suppose a firm lowers its price in order to increase sales.The lower price will reduce the revenue the firm earns on the
A) Marginal units
B) Inframarginal units
C) Surplus units
D) Incremental units
A) Marginal units
B) Inframarginal units
C) Surplus units
D) Incremental units
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40
At any price below ______ a firm has no incentive to produce anything.
A) AC
B) MR
C) ACmin
D) MCmin
A) AC
B) MR
C) ACmin
D) MCmin
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41

Refer to Figure 9.1.If Dan were to shut down his production of bats and only produce gloves,what would be his profit-maximizing sales quantity of gloves?
A) 20
B) 25
C) 30
D) 50
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42
Since sunk costs are incurred no matter what,
A) They are relevant in deciding how much to produce
B) They are essential in the profit-maximizing sales quantity formula
C) They can generally be ignored in making economic decisions
D) They are considered fixed costs
A) They are relevant in deciding how much to produce
B) They are essential in the profit-maximizing sales quantity formula
C) They can generally be ignored in making economic decisions
D) They are considered fixed costs
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43
The Law of Supply ______ holds for price-taking firms.
A) Always
B) Usually
C) Occasionally
D) Never
A) Always
B) Usually
C) Occasionally
D) Never
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44
How would a $10 increase in an avoidable fixed cost effect a price-taking firm's supply curve?
A) MC would increase by $10 and AC would not change
B) AC would increase by $10 and MC would not change
C) MC and AC would both decrease by $10
D) MC and AC would both increase by $10
A) MC would increase by $10 and AC would not change
B) AC would increase by $10 and MC would not change
C) MC and AC would both decrease by $10
D) MC and AC would both increase by $10
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45
A firm's marginal and average costs may differ in the long and short run because
A) In the short run all inputs are fixed
B) In the long run all inputs are fixed
C) In the short run all inputs are variable
D) In the long run all inputs are variable
A) In the short run all inputs are fixed
B) In the long run all inputs are fixed
C) In the short run all inputs are variable
D) In the long run all inputs are variable
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46
The Law of Supply states that when the market price ______,the profit-maximizing sales quantity for a price taking-firm never ______.
A) Increases, increases
B) Increases, decreases
C) Decreases, decreases
D) Decreases, increases
A) Increases, increases
B) Increases, decreases
C) Decreases, decreases
D) Decreases, increases
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47

Refer to Figure 9.1.What is the profit-maximizing sales quantity for baseball bats?
A) 10
B) 20
C) 30
D) 60
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48

Refer to Figure 9.4.In the short run,how much should the firm produce at the price P1?
A) 0
B) Q1
C) Q2
D) Q3
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49

Refer to Figure 9.1.If he only produced gloves,what would Dan's profit be if he produces the profit-maximizing quantity?
A) $2,000
B) $2,200
C) $2,500
D) $3,100
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50
A firm's producer surplus equals its
A) Profit less its avoidable costs
B) Revenue less its avoidable costs
C) Profit less sunk costs
D) Revenue less sunk costs
A) Profit less its avoidable costs
B) Revenue less its avoidable costs
C) Profit less sunk costs
D) Revenue less sunk costs
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51
For a firm that produces several products,the marginal cost of producing one product often depends on
A) The level of demand for other products
B) The production level of other products
C) The price of other products
D) The quality of other products
A) The level of demand for other products
B) The production level of other products
C) The price of other products
D) The quality of other products
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52

Refer to Figure 9.5.Which area represents avoidable cost?
A) ABCDE
B) EDGF
C) EDCHF
D) CHGD
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53

Refer to Figure 9.4.In the long run,how much should the firm produce at the price P3?
A) 0
B) Q1
C) Q2
D) Q3
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54

Refer to Figure 9.5.Which area represents revenue?
A) ABCDE
B) CHGD
C) EDGF
D) ABHF
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55
How would a $10 increase in an input price effect a price-taking firm's supply curve?
A) MC would increase by $10 and AC would decrease by $10
B) AC would increase by $10 and MC would decrease by $10
C) MC and AC would both decrease by $10
D) MC and AC would both increase by $10
A) MC would increase by $10 and AC would decrease by $10
B) AC would increase by $10 and MC would decrease by $10
C) MC and AC would both decrease by $10
D) MC and AC would both increase by $10
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56

Refer to Figure 9.1.What is Dan's total profit assuming he is producing both products at their profit-maximizing sales quantities?
A) $3,600
B) $4,000
C) $4,400
D) $4,500
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57
A competitive firm's profit-maximizing sales quantity ______ when the market price increases.
A) Cannot decrease
B) Cannot increase
C) May increase or decrease
D) Will always decrease
A) Cannot decrease
B) Cannot increase
C) May increase or decrease
D) Will always decrease
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58

Refer to Figure 9.1.How would the profit-maximizing sales quantities for bats and gloves change if the price of bats was $270?
A) The quantities of bats and gloves will remain unchanged
B) The quantity of gloves will increase while the quantity of bats will decrease
C) The quantity of bats will increase while the quantity of gloves will decrease
D) The quantities of bats and gloves will both increase
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59

Refer to Figure 9.1.What is the profit-maximizing sales quantity for baseball gloves?
A) 10
B) 20
C) 30
D) 60
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60

Refer to Figure 9.5.Which area represents producer surplus?
A) ABCDE
B) EDGF
C) EDCHF
D) ABHF
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61
What is an inverse demand function? If the demand for a firm's product is given by the expression Q = 600 - 3P,what is the firm's inverse demand function? By how much would the firm have to change its price in order to increase sales from 300 units to 450 units?
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62
Graphically illustrate the quantity rule and the shut down rule for a price-taking firm.
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63
Using a graph,explain why the law of supply holds for a competitive firm.
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64
Consider a price-taking firm with a minimum efficient scale that is greater than zero.Using a graph,explain how the firm's supply curve is derived.What happens to the firm's supply curve if the cost of producing each unit decreases by $10? Show this in a graph.
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65
Define producer surplus.Using a graph,illustrate producer surplus for a firm with an avoidable fixed cost.Why is it convenient to focus on producer surplus when analyzing policy changes?
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66
Suppose a competitive firm produces spaghetti dinners.The market price of a spaghetti dinner is $20.The cost of making the dinners is given by C(Q)= 10Q + (Q2/160).The marginal cost is given by MC = 10 + (Q/80).
a)How many spaghetti dinners should the firm make each day?
b)What if the firm has avoidable fixed costs of $1562.50?
c)What is the firm's supply function if there is no avoidable fixed cost?
d)What is the supply function if the firm has avoidable fixed costs of $1562.50?
a)How many spaghetti dinners should the firm make each day?
b)What if the firm has avoidable fixed costs of $1562.50?
c)What is the firm's supply function if there is no avoidable fixed cost?
d)What is the supply function if the firm has avoidable fixed costs of $1562.50?
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67
Suppose that a price-taking firm charges $12 for its product and has a cost function given by C(Q)= 2Q + (Q2/60).The corresponding marginal cost is given by C(Q)= 2 + (Q/30).How much output should the firm produce? What if the firm has $2,000 of avoidable fixed costs?
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