Deck 12: Questionnaire Design

Question 1

What type of question is the following: "Why did you decide to attend Webster University?"

A)Probe
B)Dichotomous
C)Closed-ended
D)Open-ended
E)Multiple-choice

Answer 1

D

Question 2

What type of question is the following: "Who was your favorite character in the movie you saw yesterday?"

A)Probe
B)Dichotomous
C)Closed-ended
D)Open-ended
E)Multiple-choice

Answer 2

D

Question 3

What type of question is the following: "Should Macy's department store continue its excellent return policy for its customers?"

A)This is a loaded question.
B)This is a double-barreled question.
C)This is an ambiguous question.
D)This is a leading question.
E)This is an unfair question.

Answer 3

D

Question 4

In a personal interview situation,when the interviewer says: "Tell me more about that," what type of comment is this?

A)Closed-ended
B)Dichotomous
C)Probe
D)Multiple-choice
E)Screener

Question 5

Suppose that there is a shopping mall interview situation in which the interviewer wants to find respondents who have been snow skiing in the past year so that she can ask them questions about what type of equipment they prefer.She approaches a shopper,and after introducing herself and explaining the purpose of the study,she asks: "Have you been snow skiing in the past year?" What type of question is this?

A)Multiple-choice
B)Screener
C)Leading
D)Open-ended
E)Probe

Question 6

In a personal interview situation,when an interviewer asks the interviewee: "How did the pizza you ate yesterday taste?",and the respondent says: "It tasted pretty good," and then the interviewer asks: "What do you mean by 'pretty good'"? What type of question does the latter question represent?

A)Closed-ended
B)Probe
C)Multiple-choice
D)Open-ended
E)Dichotomous

Question 7

In a personal interview situation,when the interviewer is not sure what the interviewee meant when answering a question and then says to the interviewee: "Tell me more about what you mean by that." What type of question is the latter question?

A)Multiple-choice
B)Closed-ended
C)Open-ended
D)Dichotomous
E)Probe

Question 8

What type of question is the following: "Have you purchased a high-quality RCA television set in the past year?"

A)This is a loaded question.
B)This is a double-barreled question.
C)This is an ambiguous question.
D)This is a leading question.
E)This is an unfair question.

Question 9

Screening questions are used to estimate the budget cost for a survey study.

Question 10

Suppose that a personal interviewer asks a respondent during a taste test of a new cake product: "How did you like the taste and smoothness of the cake?" What is the flaw in this question?

A)This is a leading question.
B)This is a loaded question.
C)This is a double-barreled question.
D)This is an unfair question.
E)This is a biased question.

Question 11

A survey study should always include a pretest of the survey questions.

Question 12

What is the flaw in the following question:
What was your total annual income last year from all sources?
Above $60,000
$50,000 - $60,000
$40,000 - $50,000
$30,000 - $40,000
Below $30,000

A)The highest income figures are incomplete.
B)The choices are not mutually exclusive.
C)The question violates the respondent's right to privacy.
D)It is unethical to ask this question.
E)The lowest income figures are incomplete.

Question 13

What is the first step in the design of a questionnaire?

A)Evaluate the questionnaire
B)Determine the survey objectives,resources,and constraints
C)Obtain approval of the questionnaire by all relevant parties
D)Determine the data collection method
E)Determine the question response format

Question 14

Most mall intercept studies are conducted by field service companies.

Question 15

When an interviewer in a personal interview situation shows a 3" x 5" card to the interviewee with six categories of age groups listed on the card,and asks the interviewee: "Please tell me which of these age categories applies to you," what type of question is this?

A)Multiple-choice
B)Probe
C)Open-ended
D)Screener
E)Dichotomous

Question 16

The primary purpose of a survey is to provide information to a marketing manager to help that manager to make a decision.

Question 17

In survey research,the basic determinants of the estimated cost of the project are the questionnaire and the incidence rate.

Question 18

A survey question to which the respondent replies using her own words is what type of question?

A)Probe
B)Dichotomous
C)Closed-ended
D)Open-ended
E)Multiple-choice

Question 19

What type of question is the following: "Do you agree or disagree that the Mayor of St.Louis is doing a good job as Mayor?"

A)Open-ended
B)Probe
C)Screener
D)Dichotomous
E)Prompter

Question 20

A set of questions intended to generate data necessary to achieve the objectives of a research project is called a(n):

A)probe.
B)discussion guide.
C)panel survey.
D)questionnaire.
E)personal interview.