Deck 7: Designing Print and Online Documents

Question 1

Which document-design practice will most effectively convey the hierarchy within a document?

A) queuing
B) chunking
C) underlining
D) binding

Answer 1

A

Question 2

The following graphic shows a page from a user's manual. Which of the following should the writer of this manual NOT consider doing?

A) chunking
B) using consistent page grids
C) increasing negative space
D) adding pull quotes

Answer 2

D

Question 3

Which of the following is NOT a guideline for creating readable web pages?

A) Use thumbnail graphics.
B) Use complex background images with fine details.
C) Choose conservative color combinations.
D) Avoid decorative graphics.

Answer 3

B

Question 4

What is the definition of queuing?

A) Queuing is a page-design technique in which two or three columns are distributed evenly across the page.
B) Queuing is a page-design technique in which visual patterns show levels of importance.
C) Queuing is a page-design technique in which text and graphics are arranged in a symmetrical pattern.
D) Queuing is a page-design technique in which text and graphics are arranged in a straight line, or queue.

Question 5

An inappropriate choice in which of following areas has the highest potential to confuse an international audience?

A) the thickness of the paper
B) the type of binding used
C) the graphics used as icons
D) the typeface chosen for body text

Question 6

Which of the following is NOT mentioned in Chapter 7 as an advantage of using a multicolumn design?

A) It shortens the length of lines of text.
B) It enables you to fit more information on a page.
C) It allows you to employ a visual pattern.
D) It encourages you to include less information on a page.

Question 7

You are writing a report using a template provided by your supervisor. If you increase the margins around your pages by 30 percent and do not change anything else, which aspect of the overall design will change the most?

A) proximity
B) alignment
C) contrast
D) repetition

Question 8

A writer for a company headquartered in Texas is designing a 100-page report, the text of which will be single-spaced to reduce printing costs. If she wants the report to be as easy to read as possible, which of the following should the writer NOT do?

A) Place the top-level headings along the left margin and indent each subsequent level by several spaces.
B) Use full justification.
C) Use a heading at each significant change of topic.
D) Use chunking to separate paragraphs.

Question 9

Chapter 7 discusses four basic principles for designing effective documents. One is proximity. What are two other basic principles discussed in the chapter?

A) alignment
B) consistency
C) variety
D) contrast

Question 10

Chapter 7 identifies five goals of document design. One goal is to make a good impression on readers. What are two other goals mentioned in Chapter 7?

A) to help readers find the information they need
B) to use several different colors
C) to help readers remember the information
D) to help readers get through the document quickly
E) to prevent readers from becoming bored or distracted

Question 11

Which of these design features for a document does not primarily involve the principle of contrast?

A) a rule
B) a pull quote
C) a screen
D) a marginal gloss

Question 12

Which design principle is especially important when creating accessing aids for your document?

A) repetition
B) alignment
C) proximity
D) contraction

Question 13

If you know the audience for your website is diverse, what should you do?

A) Provide more than one way to find specific content.
B) Avoid creating a list of frequently asked questions (FAQs).
C) Incorporate graphics of sports and use sports-related metaphors.
D) Use a high-tech, complex page design to impress site visitors.

Question 14

what can you do to make a website easy to navigate?

A) Use "Back to top" links on long pages.
B) Include a site map.
C) Use a table of contents at the top of long pages.
D) All responses are correct.
E) None of the responses are correct.

Question 15

Which two of these design principles are NOT being employed if the headings in a document are in a particular color?

A) repetition
B) alignment
C) contrast
D) proximity

Question 16

You are working on a brochure about your business. The type for the body text will be black and that for the section headings will be blue. What document-design principles are you implementing with these color choices?

A) proximity and alignment
B) alignment and repetition
C) contrast and alignment
D) contrast and repetition

Question 17

What is the purpose of using "alt" tags in the design of an online document?

A) They tell the computer to increase the volume of an audio file to an alternate level.
B) They provide text to describe visual elements on the screen.
C) They provide an alternate path to the website's homepage.
D) They allow a person to move through a website with a keyboard rather than a mouse.

Question 18

Helvetica Regular, Helvetica Light, Helvetica Italic, and Helvetica Bold all belong to what group?

A) a typeface
B) a type family
C) a type case
D) a type setting

Question 19

Which of these is NOT a resource to consider when planning the design of a document?

A) accessibility
B) time
C) equipment
D) money

Question 20

Which aspects of typography affect the white space of a document?

A) line length, sentence length, and word length
B) leading, color, and sentence length
C) line spacing, line length, and justification
D) line spacing, headings, and footers

Question 21

In typography, what is leading?

Question 22

What is the difference between a serif typeface and a sans-serif typeface?

Question 23

Text displayed in uppercase letters is easier to read than text set in a mix of uppercase and lowercase letters.

Question 24

What is the definition of white space?

Question 25

The most effective way to distinguish one level of heading from another is to use different sizes of type.

Question 26

Chapter 7 identifies five goals of document design. One goal is to make a good impression on readers. What are two other goals mentioned in the chapter?

Question 27

An idiom is a phrase identified by linguists as universally understandable.

Question 28

A pica is a unit of measurement equal to one-half of an inch.

Question 29

What is queuing?

Question 30

An estimated 50 percent of Internet users are nonnative speakers of English.

Question 31

Headers and footers provide ways to symbolize actions and ideas.

Question 32

Chunking is the practice of using visual patterns to distinguish types of information so that readers can decide what they want to read.

Question 33

A page grid is a kind of map that shows how white space and text in a document are arranged.

Question 34

well-designed online documents are simple, with only a few colors.

Question 35

What is the design term for a straight line on a page or screen?

Question 36

margins serve four main purposes within a document. Identify two.

Question 37

In designing an overall document as opposed to individual pages, you need to consider paper size and grade, bindings, and accessing aids.

Question 38

What is chunking?

Question 39

Chapter 7 discusses four basic principles for designing effective print and online documents. One is contrast. What are the other three basic design principles discussed in the chapter?

Question 40

Which design principle states that the human eye is drawn to-and the brain interprets-differences in appearance between two items?