Deck 9: Creativity

Question 1

In regard to the three indices that measure the creativity of an idea, which is the most important according to Guilford?

A) Fluency
B) Flexibility
C) Originality
D) Apprehension

Answer 1

B

Question 2

One quadrant in Finke's Four Factor model of creativity is __________, and represents ideas that are highly traditional and highly connected to current knowledge and practices.

A) creative idealism
B) creative realism
C) conservative realism
D) conservative idealism

Answer 2

C

Question 3

The key threats to creativity include all of the following EXCEPT:

A) social loafing.
B) conformity.
C) production blocking.
D) social striving.

Answer 3

D

Question 4

The empirical research on brainstorming has conducted decades of research comparing the performance of brainstorming teams with nominal groups. The major conclusion is that:

A) nominal groups excel over brainstorming teams in terms of quantity and quality.
B) brainstorming teams excel over nominal groups in terms of quantity and quality.
C) nominal groups excel in terms of quantity; brainstorming teams excel in terms of quality.
D) nominal groups excel in terms of quality; brainstorming teams excel in terms of quantity.

Question 5

According to Finke's Four Factors model of creativity, ideas that work with existing products and services are high in __________.

A) creative realism
B) innovation
C) structural connectedness
D) fluency

Question 6

According to the empirical research on convergent and divergent thinking, which statement is true:

A) groups are better than individuals at convergent and divergent thinking.
B) individuals are better than groups at convergent and divergent thinking.
C) groups are better than individuals at convergent thinking; individuals are better at divergent thinking.
D) groups are better than individuals at divergent thinking; individuals are better at convergent thinking.

Question 7

Regarding the disadvantages with group brainstorming, which of the following is NOT an example associated with production blocking?

A) Participants in a face-to-face brainstorming group must not only think of ideas, but also listen to other team members' ideas.
B) Participants must wait for their turn to speak or participate.
C) While listening to other team members' ideas, members may forget to rehearse the ideas they want to mention.
D) Flexibility of idea generation increases because participants can build off other team members' ideas.

Question 8

All of the following are part of the original rules of brainstorming first proposed by Osborn EXCEPT:

A) expressiveness.
B) evaluation.
C) quantity.
D) building.

Question 9

In a brainstorming session of ten team members, three team members are contributing very little to the session, thereby making the high performing members feel like "deviants" from the low group average. Social comparison may make the high performing group members overly conscious of their above-average work level, and begin to match their performance to the least productive members. This phenomenon is best described as:

A) cognitive goal setting.
B) divergent thinking.
C) exploitation.
D) performance matching.

Question 10

James March distinguished two types of processes that companies use to develop product ideas: exploration and exploitation. Exploration usually involves getting out of one's usual domain and exploring new areas for ideas. In contrast, exploitation refers to finding a use for those new ideas. What type of activity is associated with the exploitation of an idea?

A) Experimentation
B) Play
C) Implementation
D) Innovation

Question 11

What type of conflict stimulates divergent thinking in teams?

A) Relationship
B) Process
C) Task
D) Perceptual

Question 12

Janusian thinking refers to the ability to cope with, and even welcome, conflicting ideas, paradoxes, ambiguity, and doubt. Which of the following techniques is a way to stimulate this type of thinking?

A) Quickly judging ideas upon their creation.
B) Asking questions with definitive answers.
C) Asking open-ended questions.
D) Thinking of ideas that are possible to execute.

Question 13

Osborn advocated brainstorming, not just because a group of people ideating could come up with a large quantity of ideas, but also because:

A) ideas generated by one person in a team could stimulate ideas in other people in a synergistic fashion.
B) group brainstorming is more efficient than solitary brainstorming.
C) people work harder in a group than they would alone.
D) people's desire to be liked would motivate them to develop highly similar ideas.

Question 14

Which of the following techniques is an effective way to enhance team creativity?

A) People working on a task are paired with a partner who is at a lower skill level proficiency.
B) Evaluate and rate each idea on quality.
C) Groups focus on a small set of categories at the outset of a brainstorming session.
D) Decrease individual accountability for ideas.

Question 15

People on a team may be somewhat apprehensive about expressing their ideas because they are concerned about others judging and evaluating them. The desire to be liked and have opinions that fit in with the group is best termed:

A) social loafing.
B) production blocking.
C) group entitativity.
D) conformity.

Question 16

Production blocking refers to the fact that:

A) high performers tend to lower their performance to match that of the lowest performers.
B) the lowest performers tend to increase their performance to match that of the highest performers.
C) people cannot fully do one task well when focused on another task.
D) groups cannot agree on which creative idea is the best.

Question 17

Leaders who provide their teams with a great deal of __________ and __________ provide an environment that fosters creativity.

A) dependence; cohesion
B) detachment; Janusian thinking
C) rationality; logic
D) autonomy; freedom

Question 18

Finke's model of creativity specifies two dimensions by which creative ideas may be evaluated one dimension being conservatism-creativity, and another dimension being realistic-idealistic). According to Finke, the most desirable ideas fall into which quadrant?

A) Conservative realism
B) Conservative idealism
C) Creative realism
D) Creative idealism

Question 19

Companies that engage in more exploration rather than exploitation may:

A) suffer the costs of experimentation without gaining any of its benefits.
B) exhibit fewer underdeveloped ideas.
C) gain distinctive marketplace competencies.
D) lead to strengthening their skills in idea editing and refinement.

Question 20

Guilford's model of creativity focuses on fluency, flexibility, and originality. Fluency refers to __________; flexibility refers to __________; originality refers to __________.

A) the number of ideas; how many different types of ideas; the uniqueness of ideas
B) how many different types of ideas; the number of ideas; the uniqueness of ideas
C) language; accommodation; uniqueness
D) language; conflict management; uniqueness

Question 21

All of the following can increase the creativity of groups EXCEPT:

A) setting high-quantity goals.
B) setting high-quality goals.
C) using explicit rules.
D) using trained facilitators.

Question 22

A key advantage of electronic brainstorming is it:

A) allows several people to suggest ideas at the same time.
B) removes anonymity of ideas.
C) allows groups to socially interact with one another.
D) can only be used with small, intact teams.

Question 23

Brainwriting is:

A) a first-step of the brain-storming process.
B) the simultaneous generation of written ideas.
C) a technique in which members rotate in and out of different groups.
D) acting out ideas in a group setting using props and so on.

Question 24

All of the following can enhance brainwriting sessions EXCEPT:

A) taking brief breaks.
B) pushing the participants to meet an idea quota.
C) spending all the time in a brainwriting session with the same core group of partners in open-idea discussions; no solitary time is permitted.
D) gathering feedback.

Question 25

What is one of the disadvantages that electronic brainstorming sessions EBS) can have for businesses?

A) Proximity - allows EBS groups to meet synchronously while being physically dispersed.
B) Memory - an idea archive can be assembled to create a repository for all ideas that are brainstormed.
C) Recognition - members who generate ideas in an EBS session often don't receive credit for them.
D) Equality - EBS places every participant on a level playing field, and lessens the ability for one person to dominate meetings.