Deck 6: Consumer Markets and Consumer Buyer Behaviour

Question 1

Online social networks represent an important new form of buzz for marketers.

Answer 1

True

Question 2

Tastes in food,clothes,furniture,and recreation are often age related.

Answer 2

True

Question 3

Younger consumers are better off financially than mature consumers.They are the ideal market for travel,restaurants,high-tech home entertainment products,and convenient services.

Answer 3

False

Question 4

Consumers are likely to choose brands with personalities that contrast their own.

Question 5

The North American consumer market is one of the least attractive consumer markets in the world.

Question 6

Personality is a person's pattern of living as expressed in his or her psychographics.

Question 7

"What does the consumer's purchase say about the consumer?" is a classic purchase issue from the consumer's perspective.

Question 8

A belief is the specific mix of human traits that may be attributed to a particular brand.

Question 9

Because people are able to move between social classes,these classes are relatively impermanent and disordered divisions whose members share dissimilar values,interests,and behaviours.

Question 10

Cultural factors exert a broad and deep influence on consumer behaviour.

Question 11

Children exert little influence on family buying decisions,particularly in areas such as entertainment and food.

Question 12

A person's buying choices are influenced by four major psychological factors: motivation,perception,learning,and beliefs and attitudes.

Question 13

Family members can strongly influence buyer behaviour.

Question 14

Buying roles change with evolving consumer lifestyles.

Question 15

Maslow's theory is that human needs-including physiological,safety,social needs,esteem,and self-actualization needs-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.

Question 16

Social class is based on shared value systems and common life experiences and situations.

Question 17

Numerous studies by psychologists and consumer researchers have found little or no link between subliminal messages and consumer behaviour.

Question 18

In all,men make almost 85 percent of all family purchases and control some 73 percent of all household spending.

Question 19

Subcultures are society's relatively permanent and ordered divisions whose members share similar values,interests,and behaviours.

Question 20

Consumer purchases are not influenced by cultural,social,personal,and psychological characteristics at all.

Question 21

People differ greatly in their readiness to try new products.In each product area,there are "consumption pioneers." They are also called laggards.

Question 22

Most unhappy customers explain their reasons for dissatisfaction to the company who sold the product.

Question 23

Dissonance-reducing buying behaviour typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

Question 24

Members of the early majority are deliberate; although they rarely are leaders,they adopt new ideas before the average person.

Question 25

A person buying a car would be unlikely to exhibit complex buying behaviour.

Question 26

Which of the following questions represents the marketer's perspective on the pre-purchase issues stage of the consumption process?

A) How does a consumer decide that he or she needs a product?
B) Is acquiring a product a stressful or a pleasant experience?
C) What does the consumer's purchase say about the consumer?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question 27

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.

Question 28

A marketer seeking to create brand familiarity should be more concerned about creative ad copy content than ad repetition.

Question 29

Brand switching occurs for the sake of variety rather than because of dissatisfaction.

Question 30

The field was often referred to as ________,reflecting an emphasis on the actual exchange of goods for money.exchange theory

Question 31

After purchasing a product,the consumer will be satisfied or dissatisfied and will engage in postpurchase behaviour.

Question 32

Ed purchases new technological devices such as PDAs,DVRs,and MP3 players after many people he knows already own the devices.However,Ed is rarely among the last people he knows to purchase a new technology.Ed is part of the laggard adopter group.

Question 33

________ is never simple,yet understanding it is the essential task of marketing management.Brand personality

Question 34

In general,innovators tend to be relatively older,be more mature,and have a lower income than late adopters.

Question 35

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Question 36

Commercial sources of information typically legitimize and evaluate products for buyers.

Question 37

Which of the following questions represents the consumer's perspective on the pre-purchase issues stage of the consumption process?

A) How does a consumer decide that he or she needs a product?
B) Is acquiring a product a stressful or a pleasant experience?
C) What does the consumer's purchase say about the consumer?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question 38

Alternative evaluation is the process by which people select,organize,and interpret information to form a meaningful picture of the world.

Question 39

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

Question 40

____________ research helps companies to understand buying decisions,such as what they buy,where they buy,how and how much they buy,when they buy,and why they buy.Market

Question 41

________ are groups of people with shared value systems based on common life experiences and situations and are contained in each culture.Subcultures

Question 42

Which of the following questions represents the consumer's perspective on the purchase issues stage of the consumption process?

A) How does a consumer decide that he or she needs a product?
B) Is acquiring a product a stressful or a pleasant experience?
C) What does the consumer's purchase say about the consumer?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question 43

Which of the following questions represents the market's perspective on the purchase issues stage of the consumption process?

A) What are the best sources of information to learn more about alternative choices?
B) Is acquiring a product a stressful or a pleasant experience?
C) How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question 44

Understanding ________ are important to help researchers discover new products that might be wanted.lifestyles

Question 45

Social classes are society's relatively permanent and ordered _____________whose members share similar values,interests,and behaviours.lifestyles

Question 46

Which of the following questions represents the market's perspective on the postpurchase issues stage of the consumption process?

A) What are the best sources of information to learn more about alternative choices?
B) Does the product provide pleasure or perform its intended function?
C) How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D) Is acquiring a product a stressful or a pleasant experience?
E) Does this person tell others about his or her experiences with the product?

Question 47

Which of the following questions represents the consumer's perspective on the postpurchase issues stage of the consumption process?

A) What are the best sources of information to learn more about alternative choices?
B) Is acquiring a product a stressful or a pleasant experience?
C) How do situational factors, such as time pressure or store displays, affect the consumer's purchase decision?
D) How are consumer attitudes toward products formed and changed?
E) Does this person tell others about his or her experiences with the product?

Question 48

Which of the following is considered a social factor that influences consumer behaviour?

A) Subculture
B) Reference groups
C) Lifestyle
D) Economic situation
E) Social class

Question 49

________ is(are)the most basic cause(s)of a person's wants and behaviour.Culture

Question 50

Number of children in the family is not one way that _________ is measured.occupation

Question 51

________ are becoming a very attractive market: they are the ideal market for travel,restaurants,high-tech home entertainment products,and convenient services.Aboriginal Canadians

Question 52

Which of the following is true of mature consumers?

A) The best strategy is to appeal to their active, multidimensional lives.
B) They are a poor market for "do-it-for-me" services.
C) High-tech home entertainment products do not appeal to them.
D) They place more importance on brand names and are more brand loyal than members of other age groups.
E) They are a shrinking market for cosmetics and personal care products.

Question 53

Consumer purchases are influenced strongly by _______,social,personal,and psychological factors.financial

Question 54

________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.Buzz marketers

Question 55

Generation Xers,who were born between 1965 and 1976,share the childhood experiences of higher parental divorce rates,recession,and corporate downsizing.They tend to care about the environment and value experience over acquisition.Generation Xers make up a ________.subculture

Question 56

Which of the following is considered an important Canadian subculture by marketers?

A) Non-Aboriginal Canadians
B) Co-ethnic consumers
C) Immature consumers
D) Hispanic Canadians
E) French Canadians

Question 57

As Canadians,we see ourselves as unique and distinctly different from Americans.What is the one commonality between our two cultures?

A) That we treasure freedom
B) That we encourage achievement of the individual
C) That we provide a social safety net
D) That we are a consumer culture
E) That we protect the beauty of our natural landscape

Question 58

Internet use among ________ exceeds time spent listening to radio and watching TV combined.Aboriginal Canadians

Question 59

This group has profoundly influenced the rest of Canada through art,love of nature,and concern for the environment.Aboriginal Canadians

A) Aboriginal Canadians
B) African Canadians
C) Asian Canadians
D) mature Canadians
E) gay and lesbian Canadians

Question 60

The influentials are also referred to as ________.networkers

Question 61

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

Question 62

Shane Sudendorf is an active member of her sorority,two intramural teams,and a service organization at her college.She also actively participates on two online social networks,posting information about her day along with her thoughts on music,food,fashion,and culture.From this description,which of the following is the best way to describe Shane?

A) An opinion leader
B) A status symbol
C) A member of the RBC Builder segment
D) A member of the RBC Youth segment
E) A brand ambassador

Question 63

A buyer's decisions are influenced by ________,such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,and personality and self-concept.

Question 64

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is,"we are what we have." Under this premise,consumers ________.

Question 65

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability,and aggressiveness.

Question 66

There is a trend in Canada toward rediscovering the flavour of regional cooking and the use of locally grown ingredients.People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate local culinary traditions.This reflects a change in ________ .

Question 67

AIO measures a customer's lifestyle.What does AIO stand for?

A) Adoptions, interests, occupations
B) Achievement, involvement, organizations
C) Accommodation, investment, orientation
D) Acknowledgements, interests, observations
E) Activities, interests, opinions

Question 68

Twitter and Craigslist are both examples of ________.

Question 69

According to one analyst,a Harley-Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley-Davidson promotes its motorcycles with images of independence,freedom,and power.Harley-Davidson has created a ________.

Question 70

Consumers' hidden,subconscious motivations can be explored by ________.

Question 71

Companies who use brand ambassadors are participating in ________.

Question 72

Sigmund Freud believed that people are ________ how their behaviour is shaped by many of the psychological forces.

Question 73

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

Question 74

A ________ consists of the activities people are expected to perform according to the persons around them.

Question 75

Rashmi Singh always knows about the trendiest fashions.She actively shares her knowledge with a wide group of friends and colleagues about where to shop for cutting-edge fashion at great deals,and her advice is often followed.Rashmi is an example of a(n)________.

Question 76

Everyday consumers who are enthusiastic about their brands are sometimes enlisted to become ________,and share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.leading adopters

Question 77

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

A) Brand perception
B) Product image
C) Brand personality
D) Brand concept
E) Brand equity

Question 78

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.

Question 79

________ includes information on one's activities,interests,and opinions and is expressed in one's pattern of living or psychographics.

Question 80

People change the goods and services they buy over time because of the two changing factors of ________.