Deck 4: Survey Designs

Question 1

A good rule of thumb concerning the supervision of interviewers is to:

A) inform the interviewer of all of the study details to ensure she/he is equipped
B) pay your interviewers on a "per interview" basis
C) avoid monitoring of the performance of the interviewers; if they find out they will be demoralized
D) all of the above

Answer 1

B

Question 2

Of all the survey techniques, the following is likely to become the most popular:

A) personal interview
B) mail delivered questionnaire
C) phone interview
D) group administered questionnaire

Answer 2

C

Question 3

Surveys can be administered by means of:

A) mail/individually delivered
B) personal interviews
C) group administered
D) all of the above

Answer 3

D

Question 4

A phone survey relies on:

A) statistical information
B) computer aided response units
C) self-report information
D) teenagers who are more likely to answer the phone

Question 5

Point-in-time data, a term employed by critics of the survey design, refers to:

A) the claim that surveys are often completed incorrectly
B) the claim that surveys are incapable of measurement in the future
C) the claim that surveys are incapable of measurement of the past
D) the claim that surveys are incapable of measurement over time

Question 6

Which of the following is not a major problem with survey designs:

A) illiteracy
B) respondent recall
C) expense
D) respondent honesty

Question 7

Surveys are designed to:

A) collect information from respondents
B) be used only by the government (i.e. the census)
C) be used only by academics
D) be conducted via mail only

Question 8

In surveys when "following up" on a potential respondent, the second of such contacts should occur:

A) 2 weeks after initial delivery
B) 3 weeks after initial delivery
C) 4 weeks after initial delivery
D) 5 weeks after initial delivery

Question 9

By response rate, survey researchers are referring to:

A) the percentage of completed questionnaires
B) the percentage of delivered questionnaires that are returned
C) the percentage of respondents who agree to participate
D) none of the above

Question 10

The survey research of Stouffer and Lazarsfeld was concerned with:

A) political attitudes/behaviour
B) attitudes concerning war
C) consumer behaviour
D) poverty

Question 11

The most common method of data collection used by survey researchers is:

A) an experimental design
B) an observational design
C) a questionnaire
D) in-depth interviews

Question 12

In survey research, the term multiple method refers to:

A) including a questionnaire on different topics.
B) having interviewers who match respondents on gender, racial and age characteristics.
C) using more than one method of administering the survey to increase the response rate.
D) using a web-invitation to deliver a questionnaire.

Question 13

Panel studies are designed to:

A) monitor a select group over time
B) solicit the opinions of a group of experts
C) solve specific community problems
D) none of the above

Question 14

Surveys are typically associated with the:

A) critical approach
B) feminist approach
C) positivist approach
D) symbolic interactionist approach

Question 15

A structured interview is one in which:

A) the interviewer is fully prepared
B) the interviewer reads the questions to the respondent
C) the interviewer is present while the respondent reads and answers the questions
D) the interviewer determines the questions to be both asked and answered

Question 16

Survey research in early 20th century America by Gallop and Roper was concerned with:

A) poverty
B) religious beliefs
C) public opinion
D) worker attitudes

Question 17

Which of the following is not recommended in survey administration:

A) paying one's respondents
B) establishment of legitimacy
C) quality control spot checks
D) occasionally pressuring respondents

Question 18

When selecting an interviewer to do research, which of the following is not a good predictor of quality:

A) intelligence
B) liking of science subjects
C) manipulative skill
D) perfectionism

Question 19

The foundations of the modern survey were established by:

A) Napoleon
B) Booth
C) The ancient Egyptians
D) Burgess

Question 20

If a researcher is interested in extrapolating results to a large population, she/he will employ a(n):

A) pseudo-experimental design
B) experimental design
C) quasi-experimental design
D) survey design

Question 21

Panel studies are particularly advantageous with respect to:

A) forming causal inference
B) examining and comparing responses over time
C) at times being naturalistic
D) all of the above