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Deck 1: The Strategy Experience Phase 1

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Question
Which THREE countries/regions offer the most important growth opportunities for WRSX in the next decade?
a. USA
b. Western Europe
c. Latin America
d. India
e. Australasia
f. North Africa
g. Sub Saharan Africa
h. China
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Question
Which TWO of the following changes are most likely to have an adverse impact on WRSX's opportunities in the external environment?
a. Continuing low interest rates
b. Rising oil prices
c. Growth in the Asia-Pacific region
d. A downturn in the US economy
e. The fraud scandal at WSRX
f. Fluctuating exchange rates
Question
WRSX has a good reputation in which THREE of the following sectors?
a. Automotive and transport
b. Banking and financial services
c. Health and pharmaceuticals
d. Construction
e. Telecommunications
f. Food, drink and tobacco
Question
WSRX has a better than average score on which of the following NFPIs?
a. Leadership capability and Client attraction & retention
b. Management of growth and Management of risk
c. Management of growth only
d. Client attraction & retention only
e. Management of Risk and Leadership capability
Question
Which TWO of the following are the most important Corporate Social Responsibility (CSR) issues for WSRX to deal with?
a. Finding new growth markets to enter
b. Reducing the carbon footprint of the business
c. Improving service levels to clients
d. Cutting costs
e. Improving governance and ethical standards.
Question
Which TWO of the following are reasons for brands becoming more important for fmcgs?
a. Innovative and differentiated products command a price premium
b. Price competition and low cost are frequently a source of competitive advantage
c. Consumers in emerging markets are increasingly aware of, and interested in, brands
d. There is a shift towards 'Generation Y' values
Question
WSRX's initial current ratio is which of the following?
a. More than 1 and therefore healthy
b. More than 1 and therefore a cause for concern
c. Less than 1 and therefore healthy
d. Less than 1 and therefore a cause for concern.
Question
Compared to the industry average, WSRX's initial financial position shows which of the following?
a. Better than average ROCE and higher gearing
b. Better than average ROCE and lower gearing
c. Worse than average ROCE and higher gearing
d. Worse than average ROCE and lower gearing.
Question
A 'value based' compensation system for advertising agencies involves which of the following?
a. Paying only for billable hours spent on creating advertising for the client
b. Paying a set % of the total value of the media spend on the advertising
c. Paying performance related fees for advertising that adds to the clients profits in measurable terms
d. Paying a set % of the total brand revenue earned by the brand in that year.
Question
Match between columns
Premises:
Responses:
Political
The threat of a prolonged reduction in the GDPs of economies in the West.
Political
The growing importance of the 'grey' market
Political
The growth of opportunities in Eastern Europe as the EU expands
Political
The growing use of digital media and the internet by target customers
Technological
The threat of a prolonged reduction in the GDPs of economies in the West.
Technological
The growing importance of the 'grey' market
Technological
The growth of opportunities in Eastern Europe as the EU expands
Technological
The growing use of digital media and the internet by target customers
Economic
The threat of a prolonged reduction in the GDPs of economies in the West.
Economic
The growing importance of the 'grey' market
Economic
The growth of opportunities in Eastern Europe as the EU expands
Economic
The growing use of digital media and the internet by target customers
Social
The threat of a prolonged reduction in the GDPs of economies in the West.
Social
The growing importance of the 'grey' market
Social
The growth of opportunities in Eastern Europe as the EU expands
Social
The growing use of digital media and the internet by target customers
Question
Match between columns
Premises:
Responses:
Value chain analysis
Understanding where agencies create competitive advantage through their activities
Value chain analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
Value chain analysis
Understanding the competitive threats faced by agencies within their markets
Value chain analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
Stakeholder analysis
Understanding where agencies create competitive advantage through their activities
Stakeholder analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
Stakeholder analysis
Understanding the competitive threats faced by agencies within their markets
Stakeholder analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
Strategic group analysis
Understanding where agencies create competitive advantage through their activities
Strategic group analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
Strategic group analysis
Understanding the competitive threats faced by agencies within their markets
Strategic group analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
5 Forces analysis
Understanding where agencies create competitive advantage through their activities
5 Forces analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
5 Forces analysis
Understanding the competitive threats faced by agencies within their markets
5 Forces analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
Question
Match between columns
Premises:
Responses:
Lobbying
The practice of influencing decisions made by Governments and other decision makers.
Lobbying
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Lobbying
The practice of building longer term value by increasing customer retention and satisfaction.
Lobbying
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Relationship Marketing
The practice of influencing decisions made by Governments and other decision makers.
Relationship Marketing
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Relationship Marketing
The practice of building longer term value by increasing customer retention and satisfaction.
Relationship Marketing
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Direct Marketing
The practice of influencing decisions made by Governments and other decision makers.
Direct Marketing
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Direct Marketing
The practice of building longer term value by increasing customer retention and satisfaction.
Direct Marketing
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Public Relations
The practice of influencing decisions made by Governments and other decision makers.
Public Relations
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Public Relations
The practice of building longer term value by increasing customer retention and satisfaction.
Public Relations
The practice of managing the flow of information between an organisation and the different groups it interacts with.
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Deck 1: The Strategy Experience Phase 1
1
Which THREE countries/regions offer the most important growth opportunities for WRSX in the next decade?
a. USA
b. Western Europe
c. Latin America
d. India
e. Australasia
f. North Africa
g. Sub Saharan Africa
h. China
d) India
f) North Africa
h) China
2
Which TWO of the following changes are most likely to have an adverse impact on WRSX's opportunities in the external environment?
a. Continuing low interest rates
b. Rising oil prices
c. Growth in the Asia-Pacific region
d. A downturn in the US economy
e. The fraud scandal at WSRX
f. Fluctuating exchange rates
b) Rising oil prices
d) A downturn in the US economy
3
WRSX has a good reputation in which THREE of the following sectors?
a. Automotive and transport
b. Banking and financial services
c. Health and pharmaceuticals
d. Construction
e. Telecommunications
f. Food, drink and tobacco
a) Automotive and transport
c) Health and pharmaceuticals
e) Telecommunications
4
WSRX has a better than average score on which of the following NFPIs?
a. Leadership capability and Client attraction & retention
b. Management of growth and Management of risk
c. Management of growth only
d. Client attraction & retention only
e. Management of Risk and Leadership capability
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
5
Which TWO of the following are the most important Corporate Social Responsibility (CSR) issues for WSRX to deal with?
a. Finding new growth markets to enter
b. Reducing the carbon footprint of the business
c. Improving service levels to clients
d. Cutting costs
e. Improving governance and ethical standards.
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
6
Which TWO of the following are reasons for brands becoming more important for fmcgs?
a. Innovative and differentiated products command a price premium
b. Price competition and low cost are frequently a source of competitive advantage
c. Consumers in emerging markets are increasingly aware of, and interested in, brands
d. There is a shift towards 'Generation Y' values
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
7
WSRX's initial current ratio is which of the following?
a. More than 1 and therefore healthy
b. More than 1 and therefore a cause for concern
c. Less than 1 and therefore healthy
d. Less than 1 and therefore a cause for concern.
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
8
Compared to the industry average, WSRX's initial financial position shows which of the following?
a. Better than average ROCE and higher gearing
b. Better than average ROCE and lower gearing
c. Worse than average ROCE and higher gearing
d. Worse than average ROCE and lower gearing.
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
9
A 'value based' compensation system for advertising agencies involves which of the following?
a. Paying only for billable hours spent on creating advertising for the client
b. Paying a set % of the total value of the media spend on the advertising
c. Paying performance related fees for advertising that adds to the clients profits in measurable terms
d. Paying a set % of the total brand revenue earned by the brand in that year.
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
10
Match between columns
Premises:
Responses:
Political
The threat of a prolonged reduction in the GDPs of economies in the West.
Political
The growing importance of the 'grey' market
Political
The growth of opportunities in Eastern Europe as the EU expands
Political
The growing use of digital media and the internet by target customers
Technological
The threat of a prolonged reduction in the GDPs of economies in the West.
Technological
The growing importance of the 'grey' market
Technological
The growth of opportunities in Eastern Europe as the EU expands
Technological
The growing use of digital media and the internet by target customers
Economic
The threat of a prolonged reduction in the GDPs of economies in the West.
Economic
The growing importance of the 'grey' market
Economic
The growth of opportunities in Eastern Europe as the EU expands
Economic
The growing use of digital media and the internet by target customers
Social
The threat of a prolonged reduction in the GDPs of economies in the West.
Social
The growing importance of the 'grey' market
Social
The growth of opportunities in Eastern Europe as the EU expands
Social
The growing use of digital media and the internet by target customers
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
11
Match between columns
Premises:
Responses:
Value chain analysis
Understanding where agencies create competitive advantage through their activities
Value chain analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
Value chain analysis
Understanding the competitive threats faced by agencies within their markets
Value chain analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
Stakeholder analysis
Understanding where agencies create competitive advantage through their activities
Stakeholder analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
Stakeholder analysis
Understanding the competitive threats faced by agencies within their markets
Stakeholder analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
Strategic group analysis
Understanding where agencies create competitive advantage through their activities
Strategic group analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
Strategic group analysis
Understanding the competitive threats faced by agencies within their markets
Strategic group analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
5 Forces analysis
Understanding where agencies create competitive advantage through their activities
5 Forces analysis
Understanding the basis of competition within the industry and which agencies compete most closely with each other
5 Forces analysis
Understanding the competitive threats faced by agencies within their markets
5 Forces analysis
Understanding the expectations and influence of different interest groups within, and external to, the agencies.
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
12
Match between columns
Premises:
Responses:
Lobbying
The practice of influencing decisions made by Governments and other decision makers.
Lobbying
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Lobbying
The practice of building longer term value by increasing customer retention and satisfaction.
Lobbying
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Relationship Marketing
The practice of influencing decisions made by Governments and other decision makers.
Relationship Marketing
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Relationship Marketing
The practice of building longer term value by increasing customer retention and satisfaction.
Relationship Marketing
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Direct Marketing
The practice of influencing decisions made by Governments and other decision makers.
Direct Marketing
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Direct Marketing
The practice of building longer term value by increasing customer retention and satisfaction.
Direct Marketing
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Public Relations
The practice of influencing decisions made by Governments and other decision makers.
Public Relations
The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.
Public Relations
The practice of building longer term value by increasing customer retention and satisfaction.
Public Relations
The practice of managing the flow of information between an organisation and the different groups it interacts with.
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
Unlock Deck
k this deck
locked card icon
Unlock Deck
Unlock for access to all 12 flashcards in this deck.
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