Deck 10: Strategic Organizational Communication: Professional Applications of Organizational Communication

Question 1

In well-planned strategic organizational communication,messages:

A)initiate with management.
B)are the same for all stakeholder groups.
C)are based on analysis of the environment.
D)travel in one direction.

Answer 1

C

Question 2

Which of the following groups might be considered organizational stakeholders?

A)stockholders.
B)customers.
C)employees.
D)all of the above.

Answer 2

D

Question 3

In strategic organizational communication,messages are:

A)deliberately generated.
B)based on environmental data,analysis,and strategy selection.
C)guided by organizational objectives.
D)all of the above.

Answer 3

D

Question 4

Effective communication strategy in organizations is comprised of which of the following characteristics?

A)linking to organizational goals
B)legitimizing some issues,delegitimizing others
C)shaping organizational memory
D)making sense of the confusing and ambiguous
E)all of the above

Question 5

Which of the following is NOT TRUE about the term "image"?

A)Image is a vague term that has many meanings.
B)An organization can control its public image through its communication efforts.
C)Organizations have multiple images.
D)An individual's view of an organization is based on a unique combination of personal experiences,organizational messages,and environmental factors.

Question 6

Ethical issues are related to which of the following:

A)advertising
B)social media
C)marketing
D)public relations
E)all of the above

Question 7

Advertising campaigns are most related to:

A)message development
B)media selection
C)budget
D)intended audiences
E)all of the above