Deck 1: Overview of Electronic Commerce

Question 1

EC's future is now being shaped largely by the worldwide oil and financial crises.

Answer 1

False

Question 2

Enterprise-oriented networks are social networks whose primary objective is to facilitate
business.

Answer 2

True

Question 3

In effect,in a social network there are online and offline communities of people with similar interests.

Answer 3

False

Question 4

When RetroMedia Inc.purchases Godiva chocolates as gifts for its employees and has Godiva mail them directly to the recipient,RetroMedia is engaged in B2B2C.

Question 5

The financial/economic crisis of 2008-2009 has resulted in many companies going out of business or being acquired by other companies.

Question 6

Radio frequency identification (RFID)chips were used to prevent counterfeit tickets and to ensure the safety of the athletes' food at the 2008 Olympics in Beijing.

Question 7

Network infrastructures include cell phones and other electronic devices that are located in various locations by telecommunications networks,including wireless ones.

Question 8

An example of business-to-consumer (B2C)is when Dell provides customer service online by collaborating electronically with its partners.

Question 9

Doing your banking on an iPhone is an example of m-commerce.

Question 10

In the field,a sales representative writes notes with a mobile handwriting-recognition computer immediately after a sales call.This can be viewed as an business-to-business EC activity.

Question 11

eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in 2009.

Question 12

Economic,legal,societal,and technological factors have created a highly competitive business environment in which customers are becoming less powerful.

Question 13

EC can be conducted over the public Internet or privately-owned intranets.

Question 14

From a service perspective,EC allow governments,firms,consumers,and management to both cut service costs and improve the quality and speed of customer service.

Question 15

Despite the failures of individual companies,the total volume of EC has been growing by 5 to 7 percent every year.

Question 16

Electronic commerce (EC)is the process of buying,selling,transferring,or exchanging
products,services,and/or information via the Internet only.

Question 17

The final participants in B2B transactions are consumers.

Question 18

Business models are a subset of a business plan or business case and refer to methods of doing business by which a company can generate revenue.

Question 19

An extranet is a network that uses private corporate networks to link together multiple intranets.

Question 20

E-commerce 2.0 is based primarily on blogs and corporate-sponsored collaboration.

Question 21

Purely physical companies are referred to as ________ companies,whereas companies that are engaged only in EC are considered ________ companies.

A)pure play;virtual
B)brick-and-mortar;virtual
C)click-and-mortar;click-and-brick
D)virtual;pure play

Question 22

Affiliate marketing is an EC business model of word-of-mouth marketing in which customers promote a product or service to friends or other people.

Question 23

________ are systems where only routine transaction processing and information flow take place between two or more organizations using a standard protocol,such as electronic data interchange (EDI).

A)E-CRM
B)Interorganizational information systems
C)Intrabusiness EC
D)B2B

Question 24

________ refers to the buying and selling of goods and services;servicing of customers; collaborating with business partners;and conducting electronic transactions within an organization.

A)E-commerce
B)E-business
C)Pure e-commerce
D)Partial e-commerce

Question 25

Intrabusiness EC is usually performed over intranets and/or ________.

A)corporate portals
B)mobile networks
C)exchanges
D)P2P networks

Question 26

RFID technology was used to support each of the following activities at the 2008 Beijing Olympics except:

A)ensuring safety of athletes' food
B)blogging on social networks
C)preventing the sale of counterfeit tickets
D)tracking marathon runners

Question 27

The branch of philosophy that deals with what is considered to be right and wrong is known as corporate governance.

Question 28

A job opening in the Sales Department is posted on the company's intranet by the Human Resources Department.This is an example of ________.

A)E2C
B)B2S
C)B2B
D)B2E

Question 29

A technology that is used to electronically transfer routine documents,such as invoices and purchase orders,and for financial transactions is ________.

A)electronic funds transfer (EFT)
B)exchange-to-exchange
C)electronic data interchange (EDI)
D)peer-to-peer

Question 30

The Web site http://chemconnect.com for the chemical industry is an example of special interest vertical marketplaces that concentrate on one industry.

Question 31

The 2008 Olympics in Beijing was the most digital Olympics to date for each of the following reasons except:

A)Many of the tickets were purchased online by people worldwide,using Beijing Gehue Ticketmaster,in what is called business-to-business (B2B)e-commerce.
B)The International Olympic Committee launched a YouTube channel to broadcast clips that were accessible in many developing countries.
C)Millions watched the Olympics through online videos and Internet-enabled cell phones and other mobile devices.
D)Global Positioning Systems (GPS)were used to track the position of sailing and rowing boats.

Question 32

A value proposition refers to the tangible and intangible benefits that a company can derive from using EC-making it an important part of the marketing plan.

Question 33

EC can take several forms depending on the degree of digitization of the following three dimensions:

A)the product or service sold,the process,and the delivery method.
B)the business process,the collaboration,and the transaction.
C)the payment method,the delivery method,and the production method.
D)the marketing channel,the agent,and the collaboration method.

Question 34

What is a corporate or government network that uses Internet tools,such as Web browsers,and Internet protocols?

A)social network
B)extranet
C)intranet
D)e-market

Question 35

The ways in which EC is done include:

A)the Internet and extranets.
B)the Internet and private networks.
C)the Internet,extranets,and private networks.
D)the Internet,intranets,extranets,and via cell phones.

Question 36

A corporation uses the Internal Revenue Service's Web site to learn how to pay its estimated quarterly income taxes.This is an example of ________.

A)G2G
B)G2B
C)G2C
D)E2E

Question 37

A business model outlines how the organization or the EC project will generate revenue through sales,transaction fees,advertising fees,affiliate fees,or other revenue sources.

Question 38

A business,such as Apple,doing online transactions with its trading partners is an example of ________.

A)B2B
B)B2C
C)e-CRM
D)EDI

Question 39

EC applications are supported by infrastructures and by each of the following support areas except:

A)people
B)public policy
C)marketing and advertisement
D)mobile devices

Question 40

Boeing designing a product together with one of its business partners is an example of this type of interaction.

A)collaborative commerce
B)nonbusiness EC
C)B2B2C
D)B2B2C

Question 41

Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate,organizations are:

A)unable to react quickly enough to threats and opportunities.
B)operating under increasing pressures to produce more products,faster,and with fewer resources.
C)making fewer decisions and/or decisions less frequently.
D)considering less information when making decisions.

Question 42

A ________ is a series of activities that a company performs to achieve its goals,such as making a profit,at various stages of the production process.

A)marketing strategy
B)business model
C)value chain
D)business plan

Question 43

Which is not one of the EC trends?

A)EC topics have been integrated into all functional fields.
B)EC is penetrating more and more business areas,services,and governments.
C)EC applications frequently cross departmental and organizational boundaries.
D)National and international government regulations of EC have been resolved.

Question 44

According to the ________ revenue model,customers pay a fixed amount,usually monthly,to receive some type of service.

A)subscription fees
B)transaction fees
C)advertising fees
D)affiliate fees

Question 45

A large number of EC companies,especially e-tailing and B2B ones,failed from 1999 to 2005 for each of the following reasons except:

A)The companies lacked financial skills.
B)The companies failed to register with search engines,such as Google.
C)The companies failed to ensure they had sufficient inventory and a distribution setup to meet initial demand.
D)The companies had little marketing experience.

Question 46

Major barriers to EC include all of the following except:

A)cost
B)lack of potential customers
C)implementation difficulties
D)lack of technology

Question 47

Benefits of EC to organizations include each of the following except:

A)cost reduction
B)information security
C)supply chain improvements
D)efficient procurement

Question 48

According to the Business Environment and Performance Impact Model,________ provide support to organizations' activities and to actual performance,countering business pressures.

A)EC and IT
B)missions and strategies
C)core competencies and critical response activities
D)markets and government

Question 49

Which of the following is not a characteristic of the Digital Revolution?

A)many business processes expedited by up to 50 percent
B)intelligent search agents to help manage information overload
C)a high rate of obsolescence
D)fraud and other cybercons carried out via the Internet

Question 50

All of the following are benefits of EC to society except:

A)more public services
B)closing the digital divide
C)fewer permits and less tax
D)improve homeland security

Question 51

Which of the following is a technological limitation of EC?

A)security and privacy concerns that deter customers from buying
B)difficulty obtaining venture capital
C)order fulfillment requirements of large-scale B2C
D)unresolved taxation,public policy,and legal issues

Question 52

Which of the following is not one of the benefits that EC provides to consumers?

A)global reach
B)instant delivery
C)enable telecommuting
D)ubiquity

Question 53

Many companies employ a(n)________,which is a gateway for customers,employees,and partners to reach corporate information and to communicate with the company.

A)corporate portal
B)intranet
C)extranet
D)social network

Question 54

Large private organizational buyers and government agencies make large-volume or large-value purchases through ________,also known as reverse auctions.

A)electronic tendering systems
B)online direct marketing
C)name-your-own-price models
D)viral marketing

Question 55

The digital enterprise shifts the focus from managing individual information resources such as devices,applications,and data to ________ that define the business and ultimately deliver value to customers and end users.

A)developing models
B)orchestrating the services and workflows
C)organizing supply chains
D)transforming revenue models

Question 56

All of the following are non-technological limitations of EC except:

A)Software development tools are still evolving.
B)Lack of trust in EC and in unknown sellers hinders buying.
C)People do not yet sufficiently trust paperless,faceless transactions.
D)Online fraud is increasing.

Question 57

According to the ________ revenue model,companies receive commissions for referring customers to others' EC Web sites.

A)advertising fees
B)subscription fees
C)affiliate fees
D)transaction fees

Question 58

According to the ________ model,an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.

A)electronic tendering systems
B)online direct marketing
C)name-your-own-price
D)viral marketing

Question 59

The success of the entrepreneurial company JetPens was due to keeping costs low by each of the following methods except:

A)using open source free software
B)advertising via e-mail
C)giving away free samples via social networks
D)using smart key words to rank high with search engines

Question 60

________ refers to the second-generation of Internet services that let people collaborate and share information online in new ways,such as social networks and wikis.

A)Virtual Web
B)Media Web
C)Web 2.0
D)Social Web

Question 61

________ is an EC model in which EC transactions and activities are conducted in a wireless environment.

Question 62

A(n)________ is a corporate or government network that uses Internet tools,such as Web browsers,and Internet protocols.

Question 63

________ is an e-commerce category that includes all internal organizational activities that involve the exchange of goods,services,or information among various units and individuals in an organization.

Question 64

A(n)________ is a network that uses the Internet to link multiple intranets.

Question 65

________ is the process of buying,selling,or exchanging products,services,or information via computer networks.

Question 66

________ are organizations that conduct some EC activities,usually as an additional marketing channel.

Question 67

________ refers to a broad range of business activities that includes not just the buying and selling of goods and services,but also servicing customers,collaborating with business partners,and conducting electronic transactions within an organization.

Question 68

________ are organizations that conduct their business activities solely online.

Question 69

________ is an EC model in which a business provides some product or service to a client business that maintains its own customers.

Question 70

A(n)________ is a method of doing business by which a company can generate revenue to sustain itself.

Question 71

Since 2001,no other company has had more of an impact on EC than ________.

Question 72

________ chips are tiny tags that can be implanted into humans or attached to products for tracking and identification purposes.

Question 73

The term ________ was coined by O'Reilly Media in 2004 to refer to a supposed second generation of Internet-based services that let people collaborate and share information online in new ways,such as social networking and wikis.

Question 74

________ is an EC model in which businesses sell to individual shoppers.

Question 75

With ________,funds are routed electronically from one organization to another.

Question 76

________ is an EC model in which individuals or groups communicate online.

Question 77

EC can be conducted in a(n)________ where buyers and sellers meet online to exchange goods,services,money,or information.

Question 78

________ is the rapid production of customized products or services at a reasonable cost for a large number of customers.

Question 79

A ________ is a gateway through which employees,business partners,and the public can enter a corporate Web site.

Question 80

An EC model in which all of the participants are either businesses or other organizations is ________ e-commerce.