Deck 9: The Web 2.0 Environment and Social Networks

Question 1

GeoCities is one example of a virtual community with many subcommunities.

Answer 1

True

Question 2

One-way marketing and advertising and command-and-control management are typical examples of pull-based systems,and nowhere as efficient as push systems.

Answer 2

False

Question 3

A logical step as a community site grows in members and influence may be to turn it into a commercial or revenue-generating site.

Answer 3

True

Question 4

A characteristic of social media is centralization,instead of distribution.

Question 5

Wikipedia is the largest free online collaborative encyclopedia whose greatest strength and biggest weakness is that users create the content.

Question 6

A search engine is basically a document or file retrieval system designed to help find information stored on a computer system,such as on the Web.

Question 7

Business networking functions best when individuals offer to help others form commercial or business relationship or to find prospects.

Question 8

Facebook is the second-largest social network service in the world,with more than 120 million active users worldwide as of January 2009.

Question 9

Caterpillar created a knowledge network system for its employees,and it even markets the software to other companies.

Question 10

Although advertising and sales are the major EC activities in public social networks,there are emerging possibilities for commercial activities in business-oriented networks such as LinkedIn and in enterprise social networks.

Question 11

Disruption did not occur in the real estate brokerage industry.

Question 12

Companies that introduce a significant change in their industries,thus,causing radical changes in business operations are referred to as disruptors.

Question 13

One of the major phenomena of Web 2.0 is the emergence and rise of e-auctions.

Question 14

Several companies use enterprise social networking,and virtual worlds in particular,for training purposes.For example,Cisco is trying to use its virtual campus in Second Life for product training and executive briefings.

Question 15

The key feature of mass social media is that people rather than organizations control them and third-person voice is discouraged.

Question 16

A characteristic of Web 2.0 is the frequent software updates that are needed to control the content and data.

Question 17

Mobile advertising is a rapidly developing area of advertisement on cell phones and other mobile devices.

Question 18

MySpace's music download service that allows the site's independent musicians to sell their work directly from their profile pages has not been successful because it's illegal.

Question 19

Social network analysis software provides both a visual and a mathematical analysis of relationships where the nodes in the network are the people or groups,and the links show relationships between the nodes.

Question 20

In addition to providing leadership,entrepreneurial networks may become online communities involved in endorsing reforms,legislation,or other municipal drives to advance their organization's goals.

Question 21

Many companies find it easy to justify social media and networking because most of their benefits are intangible,or positive word-of-mouth.

Question 22

The banking industry was a good candidate for disruption by person-to-person (P2P)technology and disintermediation by ZOPA because:

A)the industry offers a widely-needed service.
B)of fierce competition and low barriers to entry.
C)the industry was making huge profit margins off customers.
D)the industry had small profit margins.

Question 23

Social networks are only for social purposes and do not generate revenue.

Question 24

________ is a Web development technique for creating quicker and more responsive Web applications by exchanging small amounts of data with the server so that the entire Web page does not have to be reloaded each time the user makes a change.

A)RSS
B)Ajax
C)Wiki
D)ZOPA

Question 25

All of the following are types of virtual communities except:

A)associations
B)affinity portals
C)search engines
D)gender and ethnic communities

Question 26

Apple and Google undertook a formal merger to offer iPhone capabilities,such as delivering Google services through Apple hardware.

Question 27

________ are virtual communities organized by an interest,such as political parties,or by product,company,or health topic.

A)Associations
B)Megacommunities
C)Social networks
D)Affinity portals

Question 28

What is the top social network?

A)Bebo
B)Facebook
C)Friendster
D)MySpace

Question 29

________ are communities that are country- or language-specific.

A)Associations
B)Megacommunities
C)Ethnic communities
D)Social networks

Question 30

The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain for each of the following reasons except:

A)Homeowners can enter zillow.com and go to zestimate to get an approximation of their home's market value with a map of the neighborhood.
B)The Zillow and Homegain sites provide more services and information than Web 1.0.
C)The Web 2.0 real estate sites have driven down commissions from 6 percent to almost 1 percent.
D)Homeowners can get comparisons of the estimated price of their home with neighbors' homes.

Question 31

________ is the mapping and measuring of relationships and flows between people,groups,organizations,animals,computers,or other information or knowledge processing entities.

A)Social network analysis
B)Virtual analysis
C)Social network theory
D)Internet community theory

Question 32

All of the following are categories and examples of interaction in a virtual community except:

A)communication via bulletin boards
B)information using search engines
C)EC using advertisements
D)financial sponsorship via experts

Question 33

Web 3.0 will deliver a new generation of business applications that will see business and social computing converge on the same fundamentals as on-demand architecture is converging with consumer applications today.

Question 34

What is the expected impact of industry disruptors on the real estate industry?

A)elimination of real estate agents
B)the 6 percent realtor commission paid in the United States moving closer to the 1 percent commission commonly paid in other countries
C)greater specialization of real estate agents with higher commissions
D)Increased competition and bidding wars to find and buy homes

Question 35

Perspectives about Web 2.0 include all of the following except:

A)Web 2.0 is organized around pages,software,technology,individuals,and corporations.
B)Web 2.0 has become the framework for bringing together the contributions of millions of people to enhance creativity,information sharing,and collaboration.
C)Web 2.0 communities are one of the most powerful influences on society.
D)Web 2.0 stands to greatly improve internal business processes and marketing.

Question 36

The following are representative characteristics of Web 2.0 except:

A)frequent software-upgrade cycles
B)the ability to tap into the collective intelligence of users
C)making data available in new or never-intended ways
D)the presence of lightweight programming techniques and tools that lets nearly anyone act as a developer

Question 37

________ are companies that introduce a significant change in their industries,thus causing a disruption in normal business operations.

A)Disruptors
B)Mashups
C)Information clouds
D)Web 3.0

Question 38

Wikipedia is a free online collaborative encyclopedia that had to resolve each of the following problems except:

A)people with malicious agendas posting false information
B)competition from the bigger Encyclopedia Britannica
C)poor or substandard quality of the content
D)invasions of privacy

Question 39

Alloy.com,bolt.com,and blueskyfrog.com are communities that:

A)cater to young people.
B)provide B2B networks.
C)are exchanges supporting community programs.
D)offer interactive Webcasts for government or professional associations.

Question 40

LinkedIn's "gated-access approach," whereby contact with another professional requires either a preexisting relationship or the intervention of a contact,is intended to build trust among the service's users.

Question 41

________ ,also called viral marketing,is free advertising that can increase the visibility of niche retailers and products.

A)Mixi
B)Word-of-mouth
C)Web 4.0
D)Semantic Web

Question 42

________ has/have the potential to enable faster connectivity,richer ways of interacting,and more powerful search engines.

A)Enterprise applications
B)Application program interface (API)services
C)Web 3.0
D)RSS and Web services

Question 43

A(n)________ is a group of people with a common interest who interact on the Internet.

Question 44

The process of lending that is done between individuals and that circumvents the bank's traditional role is known as ________.

Question 45

The main purpose of LinkedIn is to allow registered users to:

A)create and maintain a list of contact details of people they know and trust in business.
B)develop a client base based on referrals.
C)post and find technology jobs.
D)aid successful business launches.

Question 46

All of the following are true about YouTube except:

A)YouTube is building a community that is highly motivated to watch and share videos.
B)The company encourages users to contact YouTube.
C)Some experts think Yahoo paid too much for YouTube.
D)The growth of YouTube has been extremely rapid,depending largely on referrals from users who alerted their friends and family to a favorite video.

Question 47

The online platforms and tools that people use to share opinions and experiences,including photos,videos,music,insights,and perceptions with each other are known as ________.

Question 48

________ is the popular term for advanced Internet technology and applications including blogs,wikis,RSS,and social bookmarking.

Question 49

Apple's iPhone uses a ________ ,which is an accurate and patented interface.

A)multitouch touch screen
B)dedicated control
C)touch-sensitive display
D)touch-pad

Question 50

Each of the following is a trend that may slow EC and Web 3.0 except:

A)security concerns
B)copyright complaints
C)Net neutrality
D)choppy connectivity

Question 51

A(n)________ is defined as a group of people that have some kind of commercial or business relationship such as the relationships between sellers and buyers,buyers among themselves,buyers and suppliers,and colleagues and other colleagues.

A)affinity portal
B)Web portal
C)business network
D)entrepreneurial network

Question 52

Companies that introduce innovations that significantly change markets or entire industries due to their activities are referred to as ________.

Question 53

Distinct layers of the Web 3.0 topology include each of the following except:

A)v-commerce
B)API services
C)application services
D)serviced clients

Question 54

Companies can interface with social networks in all of the following ways except:

A)Use search engine optimization (SEO)to increase search engine ranking.
B)Use existing public social networks,such as Facebook or MySpace,or virtual worlds,such as Second Life to create pages and microcommunities.
C)Create an in-house private social network and then use it for communication and collaboration among employees and retirees or with outsiders.
D)Conduct business activities in a business-oriented social network,such as LinkedIn,or sponsor such a site.

Question 55

Craigslist and MySpace provide ________ to search based on friends and contacts or by geographic proximity.

A)entrepreneurial networks
B)classifieds and job listings
C)virtual malls
D)advertising campaigns

Question 56

Characteristics of the next generation Internet,Web 3.0,are expected to include all of the following except:

A)more portable and personal
B)faster,and more far-flung connectivity
C)more clout for ordinary people and more user-friendly application-creation capabilities
D)decreased use of the semantic Web

Question 57

An evolving extension of the Web in which Web content can be expressed not only in natural language,but also in a form that can be understood,interpreted,and used by intelligent computer software agents is known as:

A)Net neutrality.
B)mobile social networks.
C)semantic web.
D)voice commerce.

Question 58

All of the following are ways social networks generate revenues except:

A)offer a premium service for a monthly or per service fee
B)charge organizations a monthly service fee
C)host auctions for individuals or enterprises
D)have members pay a fee to be affiliated with the social network

Question 59

Wikis,blogs and RSS would most likely replace e-mail for all of the following reasons except:

A)E-mail is limited as a collaborative tool.
B)E-mail is primarily for point-to-point communication.
C)CC and BCC fields in an e-mail can be dangerous because often the wrong person gets a copy of the message.
D)Wikis,blogs,and RSS are more secure than e-mail.

Question 60

________ would be the environment of choice for Web 3.0 users.

A)Wireless
B)iPhone
C)Social networks
D)Google

Question 61

Organizations do face some ________ in opening up their marketing and advertising to social networks.

Question 62

________ is word-of-mouth marketing that often takes place in social networks.

Question 63

Companies are finding that ________ outlets,such as blogs and wikis,not only generate faster and cheaper results than traditional focus groups,but also foster closer relationships with customers.

Question 64

Increased Web site traffic,a common effect of viral marketing,inevitably brings more ________ dollars with it.

Question 65

________ is a consumer media company where people can watch and share original videos worldwide via the Web.

Question 66

________ is a rapidly developing area.It refers to advertisement on cell phones and other mobile devices.

Question 67

Before being bought by ________,YouTube had an advertising-based business model.

Question 68

A(n)________ is a place,such as MySpace,where people create their own space or home page on which they write blogs;post pictures,videos,or music;share ideas;and link to other Web locations they find interesting.

Question 69

The top social networking Web site as of 2009 was ________ with over 250 million users.

Question 70

The 3D capability of ________ and the ease of manipulating avatars has opened the door to a variety of entertainment options,most notably adult entertainment.

Question 71

________ is the mapping and measuring of relationships and flows between people,groups,organizations,animals,computers,or other information processing entities.

Question 72

________ are communities organized by interest,such as hobbies,vocations,political parties,or unions

Question 73

A(n)________ is a group of people who have some kind of commercial or business relationship.

Question 74

The term ________ is an online community that uses the power of social networks for the introduction,buying,and selling of products and services,including people's own creations.

Question 75

________ are communities that are country- or language-specific.

Question 76

________ is a community-based Web site with an emphasis on technology and science articles.

Question 77

________ is the next generation of the Web,which will combine social and business computing.

Question 78

________ refers to the technologies and business practices that free the workforce from the constraints of legacy communication such as e-mail by providing managers with access to the right information at the right time through a Web of interconnected applications,services,and devices.

Question 79

The ________ is an extension of the Web in which content can be expressed not only in natural language,but also in a form that can be understood,interpreted,and used by intelligent computer software agents.

Question 80

________ is a Web service for sharing Internet bookmarks for sites.