Deck 13: Business Intelligence Knowledge Management and Analytics

Question 1

This company approach is one in which facts are gathered and analyzed as the first step in decision making.

A) Information-driven management
B) Hierarchical structure
C) Network structure
D) Evidence-based management
E) Social analytics

Answer 1

D

Question 2

Capital One found ________ in combination with business analytics to be a very low-cost way to design and develop new products and services for customers.

A) Socialization
B) Experimentation
C) Absorption
D) Externalization
E) Globalization

Answer 2

B

Question 3

________________ is hard to explain, hard to transfer, and highly personal to the source.

A) Data
B) Tacit knowledge
C) Implicit knowledge
D) Explicit knowledge
E) Information

Answer 3

B

Question 4

This is an ad-hoc codification system that manages tags for annotating and categorizing content.

A) Collaborative data store
B) Folksonomy
C) Data mart
D) Socio-content
E) Social Network

Question 5

All of the following are components of business analytics EXCEPT for:

A) A data repository
B) Software tools
C) Project stakeholders
D) Data driven environment
E) A skilled workforce

Question 6

________________ is the process of analyzing data warehouses for "gems".

A) Data combing
B) Data translation
C) Data mining
D) Data searching
E) Data manipulation

Question 7

All of the following are examples of socialization EXCEPT for:

A) Sharing war stories
B) Apprenticeships
C) Conferences
D) Non-structured activities, like an office party or lunch discussion
E) Project management

Question 8

These are collections of data designed to support management decision making, and sometimes serve as repositories of organizational knowledge.

A) Data-marts
B) Data containers
C) Data warehouses
D) Data storage centers
E) RAID

Question 9

IT is traditionally focused on _________________________.

A) data
B) tacit knowledge
C) implicit knowledge
D) explicit knowledge
E) information

Question 10

Unlike other baseball teams at the time, the Oakland A's used this to manage the team and carry themselves to the playoffs.

A) Players with lots of determination
B) Young players with the willingness to play
C) Factual data
D) High player salaries
E) High batting averages

Question 11

An organization's only sustainable competitive advantage lies in:

A) The data warehouse.
B) The creation of unrealistic expectations.
C) The employees' knowledge and how they apply that knowledge to business problems.
D) The use of business intelligence.
E) The business processes.

Question 12

All of the following are main processes of knowledge management EXCEPT:

A) The generation of knowledge
B) The capturing of knowledge
C) The absorption of knowledge
D) The codification of knowledge
E) The transfer of knowledge

Question 13

Business analytics fuel ________ decision making.

A) social
B) fact-based
C) profit-driven
D) intuition-based
E) top-down

Question 14

_______________ includes the movement from tacit knowledge to explicit knowledge.

A) Externalization
B) Socialization
C) Internalization
D) Combination
E) Appropriation

Question 15

This allows individuals to own their creativity and innovation in a way similar to owning physical property.

A) Intellectual property
B) Open source license agreement
C) Economies of scale
D) Intellectual capital
E) Patents

Question 16

This is the term used to describe the techniques and technology that make it possible to deal with very large volumes of information that are created and stored for analysis.

A) Data warehouse
B) Database
C) Big data
D) Data analytics
E) Business intelligence

Question 17

All of the following are common elements of a BI system EXCEPT for:?

A) Reporting
B) Dashboards
C) Querying
D) Supply chain management
E) Scorecards

Question 18

By utilizing business analytics, a company can learn which one of the following?

A) Which products are moving slowly versus which products are moving quickly
B) Which products have been sold in the past 3 months
C) Who is likely to buy the product in a given period of time
D) Where each product sits (warehouse, store or factory location)
E) The suppliers who contributed to the manufacturing of the product

Question 19

Knowledge that has been identified, captured, and leveraged to produce higher-value goods or services or some other competitive advantage for the firm is called:

A) Information
B) Intellectual capital
C) Competitive advantage data
D) Business intelligence
E) System data

Question 20

Knowledge management is the process that generates, captures, codifies and __________ knowledge across an organization in order to achieve a competitive advantage.

A) Analyzes
B) Transfers
C) Applies
D) Limits
E) Saves

Question 21

A company that is using statistical analysis tools to report on why something happened has achieved a higher level of analytical maturity than a company that's using tools to predict what will happen next.

Question 22

Companies that use big data and analytics can be helped by making information more hidden, and making sure to avoid experimentation (which can become reckless).

Question 23

Business intelligence is a more specific form of knowledge management that seeks to extract knowledge from ______.

Question 24

These are tools that analyze the impact social IT has on a business.

Question 25

Knowledge is valuable information from the human mind while information is data with relevance and purpose

Question 26

This is the process of combing through massive amounts of data to identify previously unknown relationships among data.

Question 27

The CEO-level sponsorship of and passion for analytics enabled firms like Caesars and Capital One to achieve the success they did.

Question 28

Data is defined as simple observations of the state of the world, and it is easily captured on machines.

Question 29

This is one of the features of Google Analytics that allows an organization see how specific search queries drive traffic to the organization's web site.

Question 30

The four main types of intellectual property are all of the following EXCEPT:

A) Patent
B) Trademarks
C) Designs
D) Data warehouse
E) Copyrights

Question 31

More human contribution goes into creating information than knowledge.

Question 32

Netflix is credited with accurately predicting viewer preferences, and collects detailed information about viewer behavior. What does Netflix use to gain such capabilities?

Question 33

To support the analytical needs of an organization, data warehouses need to be all of the following EXCEPT:

A) Scalable
B) Compatible with the IT infrastructure
C) Agile to support changing requirements
D) Secure
E) Inaccessible

Question 34

Give examples of how Netflix takes advantage of business analytics, and what benefits they receive from doing so.

Question 35

"False discoveries" are a downside to the analysis of big data.

Question 36

Business analytics tools are used with data in the _____________ to gain insight and support decision making.

Question 37

Data is more important than knowledge.

Question 38

Tacit knowledge is easy to formalize.

Question 39

Researchers at the University of Arizona are able to predict asthma-related emergency room visits with ______ percent accuracy.

Question 40

This tool displays key metrics in a graphical form and has drill down capabilities that get to the next level of detail.

Question 41

Match the business analytic tool with the question it sets out to answer.

Question 42

Determine if the following is data, information or knowledge.

Question 43

How has Web 2.0 (social media) changed how organizations make decisions that impact customers?

Question 44

Match the level of analytical capability to its maturity level. Level 1 is the lowest level of maturity and Level 5 is the highest level of maturity.

Question 45

Match the activity with the knowledge management process it represents.

Question 46

List the four main processes of knowledge management. Which process is the most difficult to perform? Why?
Matching

Question 47

Explain how information-based intellectual property, such as a digital book, is different from physical property and why it is harder to protect.

Question 48

Identify some of the sources of big data.

Question 49

How can a company use social analytic tools to further their mission?

Question 50

List some examples of what a company should do if it seeks to gain a competitive advantage from analytics.

Question 51

Match the analytical capabilities maturity level with the question it seeks to answer.

Question 52

Match the attribute as belonging to data, information or knowledge.

Question 53

Identify the following actions as either using explicit knowledge or tacit knowledge.