Deck 17: A: Mass Media

Question 1

The propaganda model asserts that the primary role of mainstream media is to ensure popular support for the economic,social,and political agenda of the privileged classes.

Answer 1

True

Question 2

Feminists argue that media messages influence our perception of our social environment to promote corporate interests and perpetuate class differences.

Answer 2

False

Question 3

Marshall McLuhan argued that media like papyrus and printed books are space biased.

Answer 3

False

Question 4

Engraving text and illustrations onto wooden books that were then inked and pressed onto paper is known as movable type.

Question 5

Drawing on Innis's theories of communication,it would be inaccurate to say that we are the first generation to be able to truly transcend space.

Question 6

Most sociologists conducting research on the use of cellphones and text messaging would agree that these new technologies are contributing to an erosion of community and to social isolation among users.

Question 7

It would be consistent with recent media research to say that new media technologies can challenge existing power structures in ways that lead to progressive social change.

Question 8

The propaganda model asserts that media companies,as businesses,will transmit content that reflects their commercial interests.

Question 9

Internet addiction is not as serious as other types of addiction because it does not cause withdrawal symptoms in its users.

Question 10

In their book Manufacturing Consent,Chomsky and Herman argue that mainstream media intentionally create a social environment favourable to the dominant classes.

Question 11

Functionalists would point out that the media reflects the interests of those in positions of authority and power.

Question 12

According to Baudrillard,what we perceive as reality is simply an illusion.

Question 13

Interlocking directorates is the system whereby members of a corporation's board of directors are shared with other corporations.

Question 14

Movable type allowed for the mass production of printed material,a key technology for the Industrial Revolution.

Question 15

According to McLuhan,the actual content of a message is unimportant;the medium is all that matters.