Deck 15: Public Speaking: the Persuasive Speech

Question 1

Martin Luther King,Jr.was a founding father of the nonviolent civil rights movement in the United States and a respected minister.Most people in the audience of his famous "I Have a Dream" speech knew this about him.This helped him in establishing his _____.

A)ethos
B)pathos
C)logos
D)none of the above

Answer 1

A

Question 2

Which of the following are defined by Maslow as human needs?

A)physiological,safety,acceptance,esteem,and self-actualization
B)psychological,family,acceptance,esteem,and self-actualization
C)self-actualization,acceptance,psychological,and importance
D)pleasure seeking,security,and territoriality

Answer 2

A

Question 3

Since Kim is attending law school to be a public defender,she is more likely to process a persuader's argument about death penalty.Therefore,Kim is exemplifying _____.

A)a sense of social support
B)the Elaboration Likelihood model
C)the concept of saving face
D)the infiltration model

Answer 3

B

Question 4

Maria is a candidate for the U.S.Senate in a generally conservative state.At a recent news conference,a newspaper reporter asked her to share her views on how she achieved success in business before running for office.Maria replied that her life has been a mix of "hard work,self-help,future-orientation,and fate." Her campaign manager later advised her to drop one of the four factors she mentioned as it was not in line with mainstream American values.Which factor was the manger referring to?

A)hard work
B)self-help
C)a future-orientation
D)fate

Question 5

The wisdom,authority,and knowledge demonstrated by a speaker are essential elements of _____.

A)command
B)deference
C)competence
D)low-context socialization

Question 6

If the speaker wants to shift attitudes and not behaviors,then the speaker is presenting a speech of _____.

A)conviction
B)persuasion
C)convention
D)actuation

Question 7

While trying to solve the organization's problem on how to donate their money,Tiffany first established all possible solutions,but then she explained why her proposal was the most efficient and desirable.Which reasoning tactic did she apply?

A)critical thinking
B)comparative-advantage reasoning
C)contrasting-advantages reasoning
D)individual norm standards

Question 8

Competence,charisma,and character are often characterized as the "three Cs" of what?

A)persuasion
B)credibility
C)authority
D)competition

Question 9

Ethos,logos,and pathos are all components of persuasion.Which one deals with the credibility of the speaker?

A)ethos
B)logos
C)pathos
D)credos

Question 10

Which of the following is NOT one of the "three Cs" that make up the core of credibility?

A)charisma.
B)competence
C)character
D)cunning

Question 11

When the speaker forces restriction of voluntary choice,the speaker is exercising _____.

A)restriction
B)selective persuasion
C)coercion
D)persuasive control

Question 12

Which statement is true about inductive arguments?

A)They may take on either generalized or hypothesis conclusions.
B)They are based on logical necessity.
C)If you accept their proposition,you must also accept the conclusion.
D)An inductive argument is based on what is,not probability of what could be.

Question 13

Speakers sometimes,intentionally or unintentionally,make arguments with logical flaws.These flaws are called _____.

A)reasoning fallacies
B)logical loopholes
C)logical illogic
D)ethical dilemmas

Question 14

All of the following represent steps in Monroe's Motivated Sequence for a persuasive message EXCEPT _____.

A)visualization
B)satisfaction
C)accomplishment
D)action

Question 15

When a speaker explains the right way to make a company more profitable and successful,she is using which of the following?

A)proposition of ethos
B)proposition of value
C)proposition of fact
D)proposition of self-assurance

Question 16

Sita is tri-lingual,and the class knows this and respects it.She is trying to persuade her audience,the public schools,should adopt a mandatory second language policy for all students.What we know about Sita is that she has _____.

A)ethos
B)pathos
C)logos
D)mythos

Question 17

Throughout her speech Lakresha established herself as an educated individual with graduate degrees in both history and political science.She is using which of the following persuasive techniques?

A)pathos
B)ethos
C)self "I"
D)persuasive credential

Question 18

Fernando wanted to give a presentation on the best sourdough bread available in San Francisco.He defined "best" by the texture of the bread,the firmness of the crust,and the aroma.By establishing criteria and then matching the "best" to the criteria,Fernando was using _____.

A)comparative-advantage reasoning
B)field-related standards
C)critical thinking
D)individual standards of judgment

Question 19

Shaunice is a sales representative for class rings.She knows her university's student store only permits one brand,so this is an important presentation.She also knows the president of the student union,Vito-who is well-respected by other members of the committee-has the deciding vote.The theory of _____ proposes that one person or leader of the group may influence other members of the group,so she targets the speech toward Vito.

A)individual norm standards
B)critical thinking
C)group standards
D)field-related standards

Question 20

In an enthymeme,_____.

A)there is one premise which is not stated directly
B)all the premises are stated directly
C)there is only one premise
D)there is faulty causal reasoning

Question 21

Maslow's Hierarchy of Human Needs is a theory that can be used to determine the logical appeals component of the persuasive message.

Question 22

Consider these statements in a speech: "My sister is a lesbian,and she's been with her partner for twelve years.I've gotten to see first-hand how gay couples are just the same as straight couples and should be permitted the right to marry and adopt children." These statements serve which of these functions?

A)uses pathos
B)cites the speaker's credibility as a source
C)ties the data to the claim
D)uses the theory of group norm standards

Question 23

An axiom of the Elaboration Likelihood Model is that it is easier to persuade one who has heard about a topic than one who has not.

Question 24

According to the Elaboration Likelihood Model,students who were born in 1980 generally would be more interested in listening to a speech about John F.Kennedy's assassination than the event of 9/11.

Question 25

Monroe's Motivated Sequence consists of attention,need,inclusion,visualization,and action.

Question 26

A deductive argument starts from a specific instance and moves toward a generalization.

Question 27

In an enthymeme,all of the premises must be made explicit.

Question 28

Kane is a philosophy major,so he has years of experience in constructing logical arguments.His ability to do so for his speeches emphasizes his _____.

A)ethos
B)pathos
C)logos
D)mythos

Question 29

Showing graphic photos of animal cruelty meant to agitate the audience and make them feel sympathy is an attempt to integrate _____ into the speech.

A)ethos
B)pathos
C)logos
D)mythos

Question 30

A speech with the thesis,"You will agree that recycling your plastic bottles by walking 40 feet out of your way to drop them in the recycling container is worth it,and you will commit to do it for one week" is a speech of actuation.

Question 31

Nicolas wants to persuade everyone in his class to elect a physical education class every semester until graduation.He knows some people would be interested in being physically fit,but others just want to lose weight or look good.According to the theory of _____,Nicolas recognizes not all people reach conclusions in the same way,so he adjusts his speech accordingly.

A)individual standards
B)critical thinking
C)group standards
D)field-related standards

Question 32

A speaker who is compelling and has the ability mesmerize the audience and hold their attention may be said to have _____.

A)charisma
B)cognitive credit
C)logos
D)apprehension

Question 33

No analogy-stating that one idea or action is the same as another-is ever totally true.

Question 34

A speaker saying "It's the American way" is often an appeal to loyalty.

Question 35

A speaker using the image of the "good old days" is using an appeal to the audience's nostalgia.

Question 36

The proposition of fact centers on stating something should or should not be done,and it is the most commonly used persuasive strategy.

Question 37

An inductive argument is based on probability,and uses specific instances to draw generalizations.

Question 38

For a syllogism to be effective,all the premises must be acceptable.

Question 39

The group norm standards propose that not all people reach conclusion in the same way.

Question 40

The Ethnographic Theory of Needs consists of the survival of the species,pleasure seeking,security,and territoriality.

Question 41

Compare and contrast Maslow's Hierarchy of Needs and the Ethnographic Theory of Human Drives.Explain their usefulness to design a persuasive speech.

Question 42

Using your persuasive topic,develop (and label)a proposition of fact and a proposition of value.

Question 43

Identify and define the basic levels of Maslow's Hierarchy of Needs in order from the top of the pyramid to its bottom.

Question 44

Identify two specific ways that you will incorporate pathos into your persuasive speech.Include what emotion you would like the audience to feel and what you will incorporate to get them to feel that emotion.

Question 45

Explain the difference between comparative-advantage reasoning and critical thinking,and give one example for each where it would best be employed.

Question 46

Identify,define,and give examples of five major appeals used by speakers to motivate listeners.For example,a drug company might use an appeal to fear to try to influence consumers who fear heart disease to buy an unnecessary dietary supplement by using advertising that states "Heart disease has killed millions of Americans.Will you be next?"

Question 47

Compare and contrast the theory of field-related standards,group norm standards,and individual norm standards.Give an example of when it would be most appropriate to use each of these.

Question 48

A college friend of yours has decided to run for their state legislature in a relatively conservative district.Since you were a communication major,she has asked you to serve as an advisor for the campaign.The first thing you tell your friend is that her speeches must reflect mainstream U.S.American values.She asks you what these might be since the United States is known for its cultural diversity.Identify,define,and give examples of five American values discussed in the text.

Question 49

Think about your persuasive speech.What are the two ways that you are thinking about enhancing your credibility? Explain them according to the principles learnt in the text and why it should work.