Deck 7: E-Commerce

Question 1

Which of the following technologies is used by e-government (e-gov)commerce?

A)Assistive technology
B)Banking technology
C)Nanotechnology
D)Information technology

Answer 1

D

Question 2

Which of the following was a reason for the failure of dot-com companies during the late 1990s?

A)Generating revenues in excess of costs
B)Increasing the market share with equal importance given for bottom-line profits
C)Too much focus on bottom-line profits with little regard for market share
D)Increasing the market share with little regard for bottom-line profits

Answer 2

D

Question 3

When companies do not have sufficient purchasing power,they create a(n):

A)private company marketplace.
B)industry consortia-sponsored marketplace.
C)customer portal.
D)private store.

Answer 3

B

Question 4

_____ are private stores that offer additional customer services beyond simply placing an order.

A)Customer portals
B)Private company marketplaces
C)Industry consortia-sponsored marketplaces
D)Omnichannel portals

Question 5

Often,large manufacturers manage their purchasing functions using a(n):

A)omnichannel portal.
B)customer portal.
C)industry consortia-sponsored marketplace.
D)private company marketplace.

Question 6

Which of the following allows a company to create an electronic catalog with search capability?

A)Omnichannel software
B)Private company marketplace software
C)Industry consortia-sponsored marketplace software
D)E-procurement software

Question 7

Which of the following is a type of Business-to-business (B2B)Web site?

A)Omnichannel retailing
B)The long tail
C)A private company marketplace
D)Multichannel retailing

Question 8

Consumer-to-consumer (C2C)e-commerce is the exchange of goods and services between:

A)business organizations and individual consumers.
B)individuals facilitated by a third party.
C)businesses via computer networks.
D)the government and businesses.

Question 9

Which of the following models of e-commerce should focus on retaining the customers to capture additional future sales?

A)Business-to-consumer (B2C)
B)Business-to-business (B2B)
C)Consumer-to-consumer (C2C)
D)Government-to-consumer (G2C)

Question 10

Creating,reviewing,and approving purchase orders are features of:

A)private company market places.
B)e-procurement softwares.
C)customer portals.
D)private stores.

Question 11

Buyers need to enter a company's identification code and password to make a purchase from a selection of products at a prenegotiated price in:

A)private stores.
B)omnichannel retailing.
C)e-governance.
D)e-procurement software.

Question 12

The buying and selling of goods and services using a mobile device is called:

A)mobile computing.
B)m-commerce.
C)e-commerce.
D)cloud computing.

Question 13

Which of the following is a top-level domain that provides fast and efficient internet access to mobile devices?

A).Link
B).Net
C).Info
D).Mobi

Question 14

_____ is a Web-based application that allows vendors to prepare and submit their GSA contract offers and contract modification requests electronically.

A)GSA Advantage!
B)GSA eLibrary
C)eOffer
D)eBuy

Question 15

_____ retailing is the application of the same business strategy across all marketing channels.

A)Multichannel
B)Long tail
C)Omnichannel
D)Convenience

Question 16

An online shopping and ordering system that provides access to thousands of contractors and millions of products and services is called:

A)eBuy.
B)GSA Advantage.
C)GSA eLibrary.
D)eMod.

Question 17

An online tool designed to facilitate the submission of requests for quotations for a wide range of commercial products and services is _____.

A)eMod
B)GSA Advantage!
C)GSA eLibrary
D)eBuy

Question 18

_____ involves the exchange of money for goods and services over electronic networks.

A)E-mail
B)E-meeting
C)E-commerce
D)E-governance

Question 19

A high percentage of Business-to-business (B2B)transactions take place between companies called:

A)original equipment buyers.
B)original equipment suppliers.
C)original equipment manufacturers.
D)original equipment dealers.

Question 20

Which of the following is an online source that contains the latest contract award information?

A)GSA eLibrary
B)GSA eOffer
C)GSA eMod
D)GSA eBuy

Question 21

In mobile ticketing,the tickets are sent to mobile devices as a text message with a(n):

A)morse code.
B)alphanumeric code.
C)genetic code.
D)cipher code.

Question 22

The _____ of a Web site depends on link popularity,density,and frequency of keywords in the page content.

A)score
B)rank
C)average
D)median

Question 23

Which of the following is a tool used by search engines to score Web sites?

A)Parser
B)Crawler
C)Cookie
D)Sticker

Question 24

Which of the following is an advantage of a shared server environment over dedicated servers?

A)Security
B)Performance
C)Cost effectiveness
D)Reliability

Question 25

The effective use of a _____ is critical to attracting prospects to a Web site.

A)newsletter
B)forum
C)browser cookie
D)search engine

Question 26

A search engine uses the _____ of Web pages to quickly display the URLs of those pages that "best match" the user's search term.

A)contents
B)popularity
C)index
D)bandwidth

Question 27

Web sites provide a simple search tool that returns search results with thumbnails of actual products.This is a strategy to provide a(n):

A)easy and safe payment method.
B)efficient order fulfillment.
C)smooth return policy.
D)good customer online experience.

Question 28

Which of the following services is used to track the whereabouts of an individual?

A)Location-based service
B)Card-based service
C)Long tail
D)Web 2.0

Question 29

The technology to obtain and validate tickets from mobile devices is called:

A)eTicketing.
B)iTicketing.
C)mobile ticketing.
D)integrated ticketing.

Question 30

Identify the term that describes the change in technology and Web site design to enhance information sharing,collaboration,and functionality on the Web.

A)Podcast
B)Mashup
C)Forum
D)Web 2.0

Question 31

The _____ network acts as a broker between Web sites and advertisers.

A)paid listing
B)banner advertising
C)organic listing
D)search engine optimization

Question 32

Identify the technique that uses graphics with a hyperlink to direct customers to a Web site.

A)Search engine optimization
B)Paid listings
C)Banner advertising
D)Organic list

Question 33

One of the key decisions in running an e-commerce Web site is to decide:

A)who will operate the host site.
B)where to create a backup.
C)how to make it user-friendly.
D)how to allow guest users to buy a product.

Question 34

Identify the feature that involves the storing,serving,and creating backup of files for one or more Web sites.

A)Web server hosting
B)Web site hosting
C)Web browser hosting
D)Proxy server hosting

Question 35

Which of the following is a type of search engine result that provides users with a list of potential Web sites based on the keyword relevancy?

A)Paid list
B)Organic list
C)Social list
D)Local list

Question 36

Which of the following is a technology through which customers use a mobile device to perform banking operations?

A)Net banking
B)Mobile banking
C)Branch banking
D)E-mail banking

Question 37

Dedicated hardware and virtual private servers are the services that are offered by:

A)cloud computing.
B)Web 2.0.
C)mobile commerce.
D)Web hosting.

Question 38

Identify a major drawback of browsing Web pages on mobile devices.

A)Size of the screen
B)Speed of the internet
C)Bandwidth of the internet
D)Voice quality of the network

Question 39

Identify a feature that makes an e-commerce Web site successful.

A)Selling products at a lower price
B)Getting back old customers
C)Special focus on the Web site design
D)Popularity of the Web site

Question 40

Identify the drawback of a dedicated server when compared to a shared server environment.

A)Expensive
B)Reduced performance
C)Low reliability
D)Insecure

Question 41

Which of the following components enables a contactless card to connect wirelessly with a contactless card reader?

A)Microchip
B)Macrochip
C)Embedded circuit
D)Embedded magnetic stripe

Question 42

Identify the technology that measures and analyzes human physical characteristics such as eye retinas,fingerprints,or voice patterns for security purposes.

A)Cryptography
B)Biometrics
C)Phishing
D)Steganography

Question 43

Which of the following strategies contributes to the increase in product sales and eliminates returns?

A)Giving a short description of the products
B)Highlighting only the advantages of the products
C)Displaying low resolution snapshots or small photos of the products
D)Displaying customer-written product reviews

Question 44

A microchip in a smart card stores the same data as the _____ on a payment card.

A)magnetic tape
B)magnetic recorder
C)magnetic coil
D)magnetic stripe

Question 45

Which of the following computer applications alert users while entering or leaving a secure site?

A)Web server
B)Antivirus
C)Operating system
D)Web browser

Question 46

Which of the following steps needs to be considered to ensure efficient order fulfillment?

A)Send a confirmation mail following the placement of an order.
B)Ask the customers to review a recently purchased item.
C)Allow the usage of credit cards and debit cards for payment.
D)Secure adequate storage for inventory.

Question 47

Which of the following is used by Europay MasterCard Visa (EMV)transactions to confirm the identity of a card holder?

A)Signature
B)Photo
C)Telephone number
D)Personal identification number

Question 48

Identify the duration set by the Payment Card Industry (PCI)Data Security Standard to store a user's card data in the event of dispute with the card holder.

A)6 months
B)12 months
C)18 months
D)24 months

Question 49

A way of drawing customers to a Web site is by:

A)generating a referral link for them.
B)making the return process easier.
C)asking them to review a recently purchased item.
D)thanking them for the recently purchased item.

Question 50

Identify the technique used by secure Web sites to protect the confidentiality of online transactions.

A)Encryption and authorization
B)Decryption and authentication
C)Encryption and authentication
D)Decryption and authorization

Question 51

Which of the following features of a website ensures that visitors return to the site?

A)Sticky
B)Navigation
C)Bookmark
D)Cookie

Question 52

Each time a payment is made through a credit card,the retailer has to pay a certain amount called _____ to the card company.

A)one time fees
B)value added tax
C)swipe fees
D)additional tax

Question 53

Which of the following is a strategy that should be adopted by Web sites to increase sales and repeat business?

A)A variety of easy and secure payment modes should be offered.
B)Systems and processes must be capable of receiving fast and accurate deliveries from suppliers.
C)Incentives should be provided for cash payments.
D)Only one type of payment mode must be accepted.

Question 54

Distribution processes must be capable of meeting customer expectations for a product's:

A)quality.
B)cost.
C)popularity.
D)availability.

Question 55

Which of the following protocols verifies the Web site to which a user is connected?

A)Inter-Switch Link
B)Internet Protocol Control Protocol
C)Tool Command Language
D)Secure Sockets Layer

Question 56

Identify a factor that enables management to minimize inventory levels and provide a high rate of order fulfillment.

A)Sales forecasting
B)Customer review
C)Web site popularity
D)Easy payment method

Question 57

Identify the component present in a smart card that can process instructions and store data for use in various applications.

A)Macrochip
B)Microchip
C)Magnetic tape
D)Magnetic stripe

Question 58

Identify a drawback of biometrics.

A)Requires a very high initial investment.
B)Does not provide a high degree of confidence in user identity.
C)Requires the user to remember complex numeric passwords.
D)Increases password administration costs.

Question 59

Which of the following is a multifaceted security standard that requires retailers to implement a set of security management policies,network architecture,and other critical protective measures to safeguard cardholder data?

A)PDI Data Security Standard
B)PCI Data Security Standard
C)PDA Data Security Standard
D)PCA Data Security Standard

Question 60

Which of the following methods of financial transactions is considered the most secure?

A)Europay MasterCard Visa transaction
B)Magnetic stripe transaction
C)Near Field Communication transaction
D)payWave transaction

Question 61

Describe the process of Web site hosting.

Question 62

Multichannel retailing is the application of different strategies for an individual channel.

Question 63

Hackers find it tougher to intrude a smart card than a credit card.

Question 64

List out the E-commerce initiatives that are considered risky and challenging.

Question 65

Companies that sell products from both physical locations and e-commerce Web sites are known as:

A)click-and-mortar retailers.
B)brick-and-mortar retailers.
C)click-and-pack retailers.
D)brick-and-pack retailers.

Question 66

Mobile ticketing helps to reduce the number of unsold tickets.

Question 67

Web 2.0 allows visitors to share their opinions about a retail organization and its products and services.

Question 68

Dot-com companies failed due to the emphasis on bottom-line profits.

Question 69

A successful business organization should provide customer service for a fixed duration in a day.

Question 70

Creating a social networking profile will hamper the popularity of a Web site.

Question 71

Visitors will return to a Web site if its contents are always static.

Question 72

E-commerce reduces operating efficiencies.

Question 73

A police officer who went on a rescue operation in a village is missing.How would you find the whereabouts of the policeman using the technological advances in mobile commerce?

Question 74

Contact smart cards have a contact area on the rear side of the card to interface with a payment terminal.

Question 75

Which of the following is an approach followed by Web sites to overcome cultural and linguistic obstacles?

A)Think globally,act locally
B)Think locally,act globally
C)Think locally,act locally
D)Think globally,act globally

Question 76

Customers fear the misuse of their personal data due to the:

A)nature of the payment gateway.
B)sticky Web site.
C)global exposure of products sold on the web.
D)publicity of consumer data breaches.

Question 77

The benefits of e-commerce are due to the:

A)excess time and cost associated with selling.
B)excess time and cost associated with purchasing.
C)global exposure of products sold on the Web.
D)global exposure of products sold offline.

Question 78

Strict handling of returns results in:

A)permanent savings.
B)short-term customer loyalty.
C)the expansion of future sales.
D)high product quality.

Question 79

Describe the structure and working of a smart card.