Deck 17: Planning, Organization, and Control of Global Marketing Operations

Question 1

Under the _____________________ design of global activities organization, the company is configured along areas such as countries, regions, or some combination
Of these two levels.

A) international division
B) cryptic division
C) product-based structure
D) geographic structure
E) matrix structure

Answer 1

D

Question 2

Which of the following would be considered a key environmental factor that influences
Global organization design decisions and structure?

A) strategic importance of international business.
B) product diversity.
C) company heritage.
D) regional trading blocs.
E) quality of local managerial skills.

Answer 2

D

Question 3

The first step of a global strategic marketing plan starts with:

A) market situation analysis.
B) actions plans.
C) strategies.
D) global ranking.
E) objectives.

Answer 3

A

Question 4

In the area of global organizational design, the major firm-specific factors include the following EXCEPT:

A) local customers.
B) strategic importance of international business.
C) product diversity.
D) company heritage.
E) quality of local managerial skills.

Question 5

Most companies that engage in global marketing will initially start off by establishing a(n):

A) city division.
B) country division.
C) international division.
D) export department.
E) export commission manager.

Question 6

Under the _____________________ design of global activities organization, the company basically has two entities (the domestic division and the international
Division).

A) international division
B) cryptic division
C) product-based structure
D) geographic structure
E) matrix structure

Question 7

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a very diversified product
Portfolio?

A) international division
B) cryptic division
C) global product division structure
D) geographic structure
E) matrix structure

Question 8

The capstone of a company's global marketing activities is its ____________________________.

A) strategic marketing plan.
B) strategic marketing design.
C) strategic marketing circle.
D) strategic marketing products.
E) strategic marketing processes.

Question 9

All of the following are examples of the principal designs that firms can adopt to organize their global activities EXCEPT:

A) an international division.
B) a city division.
C) a product-based structure.
D) a geographic structure.
E) a matrix structure.

Question 10

Which of the following organizational structures is most appropriate for the company whose product line is not too diverse and does not require a large amount of
Adaptation to the local country needs?

A) international division
B) cryptic division
C) global product division structure
D) geographic structure
E) matrix structure

Question 11

A bottom-up planning approach starts with the ______________ subsidiaries.

A) local
B) global
C) transnational
D) manufacturing
E) high-tech

Question 12

A recent survey of large multinational corporations found that pure ______________ planning was most popular (used by 66 percent of the companies surveyed).

A) bottom-up
B) top-down
C) strategic
D) long-term
E) short-term

Question 13

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, ____________________ can easily handle the firm's
Global activities.

A) complex organizational structures
B) network organizational structures
C) simple organizational structures
D) a virtual system
E) a matrix system

Question 14

Top-down strategic planning is based on a _____________________ approach.

A) decentralized
B) centralized
C) regional
D) globalized
E) local

Question 15

As international sales grow, the organizational structure will evolve to mirror the growing importance of the firm's _________________ activities.

A) local
B) regional
C) global
D) strategic
E) manufacturing

Question 16

Under the _____________________ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of
Command.

A) international division
B) cryptic division
C) product-based structure
D) geographic structure
E) matrix structure

Question 17

A series of key criteria impact global organizations and their organizational designs. All of the following would be major environmental influences on the organizational
Design decision and structure EXCEPT:

A) competitive environment.
B) rate of environmental change.
C) product diversity.
D) regional trading blocs.
E) nature of customers.

Question 18

Under the _____________________ design of global activities organization, the company is organized along its various product divisions.

A) international division
B) cryptic division
C) product-based structure
D) geographic structure
E) matrix structure

Question 19

The content of a global strategic marketing plan covers the following four areas EXCEPT:

A) a market situation analysis.
B) objectives.
C) strategies.
D) regional analysis.
E) action plans.

Question 20

A series of key criteria impact global organizations and their organizational designs. All of the following would be major firm-specific factors on the organizational
Design decision and structure EXCEPT:

A) strategic importance of international business.
B) product diversity.
C) company heritage.
D) regional trading blocs.
E) quality of local managerial skills.

Question 21

As a profile of a twenty-first century country manager, _________________ is a team player with profit and loss responsibility for a small- to medium-sized
Country. Team-manship is key here.

A) the trader
B) the representative
C) the builder
D) the ambassador
E) the cabinet member

Question 22

All of the following are disadvantages or drawbacks of the matrix structure of organizing EXCEPT:

A) dual reporting leads to conflicts and confusion.
B) dual profit responsibilities lead to conflicts and confusion.
C) bureaucratic bloat.
D) power clashes can occur.
E) managers think globally and act locally.

Question 23

The networked global organization is sometimes referred to as _____________________.

A) international.
B) multinational.
C) transnational.
D) local-national.
E) quasi-national.

Question 24

All of the following are benefits of the global product division structure EXCEPT:

A) large degree of flexibility in terms of cross-country resource allocation.
B) large degree of flexibility in terms of cross-country strategic planning.
C) scale economics.
D) facilitates a global focus.
E) easy communication and coordination among the various product divisions without duplication of effort.

Question 25

All of the following are problems with country-based subsidiaries EXCEPT:

A) they are too costly.
B) they have coordination problems with corporate headquarters.
C) cross-fertilization is hindered.
D) local market conditions go unnoticed.
E) a not-invented-here mentality exists.

Question 26

Asea Brown Boveri (ABB), the Swiss-Swedish engineering company is an example of ______________________.

A) local networking
B) regional networking
C) global networking
D) domestic networking
E) high-tech networking

Question 27

As a profile of a twenty-first century country manager, _________________ is in charge of large and/or strategic markets. Prime responsibilities include handling
Government relations and integrating acquisitions and strategic alliances.

A) the trader
B) the power broker
C) the builder
D) the ambassador
E) the cabinet member

Question 28

All of the following are profiles that are suggested for the twenty-first century country manager EXCEPT:

A) the trader.
B) the power broker.
C) the builder.
D) the ambassador.
E) the cabinet member.

Question 29

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

A) it fosters team spirit and cooperation among managers.
B) it secures higher profits.
C) it does not duplicate efforts.
D) it has smooth and accurate communications.
E) it has clear lines of communication with no confusion.

Question 30

Which of the following areas are very difficult for a global product division to accomplish (therefore, this area is a shortcoming)?

A) large degree of flexibility in terms of cross-country resource allocation.
B) large degree of flexibility in terms of cross-country strategic planning.
C) scale economics.
D) facilitates a global focus.
E) easy communication and coordination among the various product divisions without duplication of effort.

Question 31

In the area of global branding strategies, the following options are used EXCEPT:

A) global branding committee.
B) brand champion.
C) global brand manager.
D) informal, ad-hoc branding meetings.
E) network meetings.

Question 32

With respect to regional structures, a recent survey found that all of the following roles were performed EXCEPT:

A) scouting.
B) liberating.
C) strategic simulation.
D) signaling commitment.
E) pooling resources.

Question 33

Which of the following would be considered a disadvantage or drawback of the matrix structure of organizing?

A) it does not foster team spirit.
B) it does not foster cooperation among managers.
C) it duplicates efforts and can cause confusion.
D) it prohibits managers from thinking globally.
E) it causes managers to think locally only.

Question 34

The __________________ model is an attempt to reconcile the tension between the need for local responsiveness and the wish to be an integrated whole.

A) international division
B) global network
C) global product division
D) geographic
E) matrix

Question 35

The _________________ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

A) international division
B) customer division
C) global product division
D) geographic
E) matrix

Question 36

If a high-tech company organizes itself by breaking into business networks, radio communications, public telecommunications, components, and microwave systems,
Which of the following organizational structures would probably be in use?

A) international division
B) global product division structure
C) global network solutions
D) geographic structure
E) matrix structure

Question 37

The __________________ is one solution that has been suggested to cope with the shortcomings associated with the classical hierarchical organization structures.

A) international division
B) global network
C) global product division
D) geographic
E) matrix

Question 38

All of the following are considered to advantages of the matrix structure of organizing EXCEPT:

A) it fosters team spirit.
B) it fosters cooperation among managers.
C) it does not duplicate efforts.
D) it causes managers to think globally.
E) it causes managers to think globally but act locally.

Question 39

As a profile of a twenty-first century country manager, _________________ establishes a beachhead in a new market or heads a recently acquired local distributor.
They should have an entrepreneurial spirit.

A) the trader
B) the representative
C) the builder
D) the ambassador
E) the cabinet member

Question 40

As a profile of a twenty-first century country manager, _________________ develops local markets. They are entrepreneurs who are willing to be part of regional
Global strategy teams.

A) the trader
B) the representative
C) the builder
D) the ambassador
E) the cabinet member

Question 41

The _________________ form of corporate culture is distinguished by norms that are loose or absent; socialization processes are limited; and control systems are purely
Based on performance measures.

A) market based
B) leader based
C) employee based
D) clan based
E) tradition based

Question 42

Although proper reward systems are crucial to motivate subsidiary managers, a recent study has shown that the key role played is by the presence of ____________.

A) strong leadership
B) bonuses
C) perks
D) due process
E) nondiscrimination

Question 43

In the process of global brand management, if a company decides against a formal structure, it might still find it worthwhile to have an informal mechanism. This
Usually takes the form of a(n) ______________ branding meeting.

A) ad-hoc
B) temporary
C) longitudinal
D) outside
E) domestic

Question 44

All of the following are parts (or basic building blocks) of a formal control system EXCEPT:

A) the establishment of performance standards.
B) the measurement and evaluation of performance against standards.
C) the analysis and correction of deviation from standards.
D) perfection training.
E) none of the above.

Question 45

Formal control systems are also called ________________ control systems.

A) administrative
B) conductive
C) selective
D) bureaucratic
E) strategic

Question 46

The two types of standards are behavior and ____________________________.

A) outcome-based.
B) performance-based.
C) intellectual-based.
D) strategic-based.
E) structural-based.

Question 47

To make global marketing strategies work, companies need to establish a(n) ____________________.

A) career system.
B) development system.
C) control system.
D) appeals system.
E) listening system.

Question 48

Global brand manager positions are created when top management lacks ___________________ expertise:

A) high-tech
B) human resources
C) operational
D) manufacturing
E) marketing

Question 49

According to the Stopford and Wells model, as foreign sales expand without an increase in the firm's foreign product assortment diversity, the company will most
Likely switch to a __________________________ structure.

A) host-country area
B) home-country area
C) global area
D) geographic area
E) local area

Question 50

A ______________________ is a top-line executive (sometimes CEO) who serves as the brand's advocate.

A) brand champion
B) product champion
C) local champion
D) corporate champion
E) high-tech champion

Question 51

Several management theorists have made an attempt to come up with the "right" fit between the MNC's environment (internal and external) and the organizational
Setup. One popular model examines the relationship between organizational
Structure, _____________________, and the importance of foreign sales to the
Company (as a share of total sales).

A) product prices
B) domestic services
C) foreign product deliveries
D) foreign product diversity
E) purchasing habits

Question 52

The __________________ form of corporate culture is distinguished by an embodiment of a long socialization process; strong, power norms; and a
Defined set of internalized controls.

A) market based
B) leader based
C) employee based
D) clan based
E) tradition based

Question 53

According to the Stopford and Wells model, when companies first explore the global marketplace, they start off with a(n) ___________________________.

A) local division
B) regional division
C) international division
D) global division
E) none of the above

Question 54

The main purpose of a _____________ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic
Goals.

A) career system
B) development system
C) control system
D) appeals system
E) listening system

Question 55

The first step in any control process should be to:

A) clearly establish rewards and punishments.
B) set standards (metrics).
C) set controls.
D) set monitoring mechanisms.
E) establish who the controller is.

Question 56

The two most common forms of informal control are human resource development and _________________.

A) manufacturing
B) production
C) network structure
D) strategic control
E) corporate culture

Question 57

The Stopford and Wells model shows the relationship between the:

A) organizational structure, foreign product diversity and domestic sales.
B) organizational structure, foreign product diversity and local sales.
C) organizational structure, foreign product diversity and the importance of foreign sales.
D) organizational structure, foreign product diversity and regional sales.
E) organizational structure, foreign product diversity and high-tech sales.

Question 58

A(n) ____________________ can be described as being where country and regional managers look at strategic issues from multiple perspectives.

A) glocal mindset
B) global mindset
C) local mindset
D) regional mindset
E) country mindset

Question 59

Corporate cultures can be clan-based or ___________________.

A) market based
B) leader based
C) employee based
D) symbol based
E) tradition based

Question 60

Global branding committees are usually made up of ________________ executives.

A) matrix
B) network
C) medium-line
D) top-line
E) bottom-line

Question 61

The Stopford-Wells international structural stages model shows the relationship
between the MNCs' networks and their overseas productivity.

Question 62

With respect to organizational forms, the matrix structure explicitly recognizes the
multidimensional nature of global strategic decision making.

Question 63

The charter of the international division is to develop and coordinate the firm's global
operations.

Question 64

A brand champion is not a top-line executive.

Question 65

Some corporate strategy experts believe that in the twenty-first century, the role of the
country manager will be minimal.

Question 66

Companies with substantial product diversity tend to go for a global geographic
division configuration.

Question 67

The capstone of a company's global marketing activities is its strategic marketing plan.

Question 68

Under the ________________ design, the company configures its organization
along geographic areas.

Question 69

The matrix structure explicitly recognizes the multidimensional nature of global
strategic decision making.

Question 70

Under the __________________ design, the company integrates two approaches and
has a dual chain of command.

Question 71

The first step of a global strategic marketing plan starts with market situation analysis.

Question 72

The ___________________ type of manager is characterized as being in charge of
large and/or strategic markets. They also handle government relations.

Question 73

The company's management programs are another major ________________ control tools.

A) informal
B) formal
C) simple
D) dynamic
E) complex

Question 74

The global product structure is most appropriate for companies whose product line
is not too diverse and does not need a large amount of adaptation to local country
needs.

Question 75

The network global organization is sometimes also referred to as an "ethnocentric"
organization.

Question 76

To shape a shared vision, cultural values primarily demand which of the following properties?

A) easy to understand in only one way and written in English.
B) have clarity, continuity, and consistency.
C) have symbolism, sex-appeal, and sensitivity.
D) be dynamic, demanding, and declarative.
E) be global, gifted, and guiding.

Question 77

Asea Brown Boveri is a prime example of networking.

Question 78

Country-focused organizations can be very good forms of structure because they
tend to be less costly than other forms.

Question 79

Matrix structure can be a bureaucratic bloat.

Question 80

The content of a global strategic marketing plan covers four areas which include:
market situation analysis, objectives, strategies, and ____________________.