Deck 13: Conducting Research for Decision Makers

Question 1

Adaptation means turning the information obtained through research into usable knowledge.

Answer 1

True

Question 2

The Boolean operator AND is used to expand a search by adding variations to the basic search term.

Answer 2

False

Question 3

Quantitative researchers use research tools that generate verbal data.

Answer 3

False

Question 4

Informal conversation is a systematic process of investigation.

Question 5

Information is a collection of factual bits and pieces.

Question 6

Wikis are collaborative collections of knowledge.

Question 7

Search tools that allow users to run a search simultaneously with several individual search engines are called metasearch tools.

Question 8

Simple random sampling subdivides the group under study and makes random selections within each subgroup.

Question 9

Secondary research is more expensive and elaborate than primary research.

Question 10

Business Source Premiere is one of the most complete databases, providing access to hundreds of business research journals.

Question 11

Probability samples are based on chance selection procedures.

Question 12

Pieces of data become useful only when they are evaluated and analyzed.

Question 13

General libraries typically limit their collections to one type or just a few types of material.

Question 14

Researchers use area sampling when no master source list of a population is available.

Question 15

The Boolean operator OR is used to expand a search by adding synonyms to the basic search term.

Question 16

Users of website information are particularly susceptible to misinformation in the form of advertising claims.

Question 17

Secondary research produces new information through the use of surveys.

Question 18

Usability testing measures a person's experience when interacting with a product.

Question 19

LinkedIn focuses more on social connections.

Question 20

Google is the only search tool that covers the entire Web.

Question 21

If a user finds it difficult to think of terms to broaden his or her search, he or she must:

A) eliminate citations with a particular term.
B) retrieve citations that contain only the search terms without variations.
C) look at the keywords or descriptors of the items that have already been identified.
D) refrain from using Boolean operators.
E) use the NOT operator.

Question 22

Which of the following is true about secondary research?

A) It is also called empirical research.
B) It uncovers information firsthand.
C) It uses material that someone else has published.
D) It produces new information.
E) It primarily involves gathering data through experiments.

Question 23

Which of the following is a source of primary research?

A) Encyclopedia
B) Interview
C) Almanac
D) Government publication
E) Website

Question 24

Primary research is also called _____ research.

A) double-barreled
B) empirical
C) scaling
D) pilot
E) usability

Question 25

Which of the following is a source of primary research?

A) Encyclopedia
B) Interview
C) Almanac
D) Government publication
E) Website

Question 26

The Boolean operator NOT is primarily used to:

A) add variations to the basic search term.
B) eliminate citations with a particular term.
C) expand a search.
D) segregate synonymous citations.
E) broaden the scope of the search.

Question 27

The difference between data and information is that:

A) data consists of factual bits and pieces.
B) information consists of factual bits and pieces.
C) data is interpreted information.
D) information is interpreted data.
E) data allows one to take action.

Question 28

Which of the following is true about informal conversation?

A) It is a systematic process of investigation.
B) It helps to quickly assess perceptions about a workplace issue.
C) It involves using material that someone else has published.
D) It takes an interpretive approach to research.
E) It generates collaborative collections of knowledge.

Question 29

Which of the following is an advantage of using Boolean logic?

A) It helps to construct a hypothesis to test a very specific research question.
B) It ensures that the secondary data collected is accurate.
C) It ensures that the primary data collected is accurate.
D) It helps to get Internet-based information.
E) It aids in conducting primary research.

Question 30

For solving a business problem, qualitative researchers typically begin by:

A) constructing a specific hypothesis to test.
B) using surveys to generate numerical data.
C) applying statistical tests to data that they generate.
D) studying natural phenomena to gather insights into the phenomena.
E) developing a very specific research question.

Question 31

Secondary research produces information primarily through the use of _____.

A) experiments
B) surveys
C) websites
D) interviews
E) observations

Question 32

Quantitative researchers are most likely to check whether the data that they generate support or refute a hypothesis by:

A) asking a general question about what they want to learn.
B) generating verbal data.
C) applying statistical tests to the data.
D) studying natural phenomena.
E) organizing personal interviews.

Question 33

Which of the following is true about quantitative research?

A) Quantitative researchers typically begin by constructing a hypothesis to test.
B) Quantitative researchers typically begin by asking a general question about what they want to learn.
C) Quantitative researchers avoid applying statistical tests to test numerical data as they are subjective in nature.
D) Quantitative research involves a more interpretative approach to research as compared to qualitative research.
E) The use of primary research methods such as experimentation and questionnaires compromise the accuracy of quantitative data.

Question 34

Which of the following is true about primary research?

A) It uses material that someone else has published.
B) It makes use of periodicals, brochures, and books.
C) It uncovers second-hand information.
D) It does not involve qualitative research.
E) It produces new information through the use of experiments.

Question 35

Which of the following is true about data?

A) Data are useful only when everyone is in agreement with the concerned data.
B) Data are invariably the same as information.
C) Data are factual bits and pieces.
D) Data are interpreted information.
E) Data are invariably the same as knowledge.

Question 36

When doing firsthand research, quantitative researchers generally begin by:

A) taking a research paper as the base of the study.
B) selecting an almanac to study.
C) selecting the most influential research material in a particular field.
D) constructing a hypothesis to test.
E) asking a general question about what they want to learn and then study natural phenomena.

Question 37

Primary research produces new information through the use of _____.

A) surveys
B) periodicals
C) brochures
D) digital publications
E) websites

Question 38

The Boolean operator AND is used to:

A) eliminate citations.
B) add variations to a search.
C) expand a search.
D) segregate synonymous citations.
E) narrow a search.

Question 39

The Boolean operator OR is used to:

A) add variations to the basic search term.
B) eliminate citations with a particular term.
C) perform bibliographic management.
D) from one search engine to another.
E) narrow a search.

Question 40

Which of the following is true of the Internet?

A) It is run by a French organization.
B) It operates in a structure originally funded by the National Science Foundation.
C) The vice president of W3C is officially in charge of the Internet.
D) It has certain Web standards that have constantly been the same.
E) It is owned by the United States.

Question 41

Which of the following is true about libraries of private businesses?

A) They do not cooperate on research projects.
B) They are designed to serve the sponsoring company.
C) They restrict people from conducting secondary research.
D) They encourage routine public use of their material.
E) They are more accessible than general libraries.

Question 42

Which of the following parameters of a website is most effectively evaluated by the nature of sponsorship of a website?

A) Purpose
B) Qualifications
C) Validity
D) Structure
E) Format

Question 43

A question that in some way influences the answer is known as:

A) a double-barreled question.
B) a stratified question.
C) a random question.
D) a reliable question.
E) a leading question.

Question 44

Probability samples are based on:

A) the accuracy of the samples.
B) chance selection procedures.
C) the reference given by members of a research group.
D) the funds allocated for the research and investigation.
E) the popularity of a sample.

Question 45

Wikipedia is usually not used as a main resource for research because:

A) it can only be used for primary research.
B) it is written by and maintained by volunteers.
C) it gives only an interpretive approach to a research.
D) it utilizes electronic personal agents.
E) it cannot be used to learn about a new subject.

Question 46

What is the advantage of RSS feeds?

A) They keep users up to date on the topics they gather information about.
B) They provide an online network of library content and services.
C) They help users to keep their computers virus free.
D) They enable readers to access useful data without using an aggregator.
E) They enable readers to access useful data without using a feed reader.

Question 47

Which of the following is true about social bookmarking websites?

A) They are primarily used for blogging.
B) They allow users to develop shared vocabularies.
C) They are used for primary research and not for secondary research.
D) They are invariably the same as listservs.
E) They increase users' blog ratings.

Question 48

_____ is an online network of library content and services.

A) RSS
B) Wikipedia
C) LinkedIn
D) WorldCat
E) Kartoo

Question 49

Which of the following is a defining characteristic of wikis?

A) They connect people.
B) They are basically collaborative collections of knowledge.
C) They provide a microblogging service to users.
D) They can be used as personal diaries or pages.
E) They provide a platform to users to discuss different topics.

Question 50

Which of the following is the primary advantage of social bookmarking websites?

A) They help users to organize and store their favorite Web resources.
B) They allow users to conduct primary research.
C) They encourage users to conduct a search from scratch.
D) They block non-indexed content.
E) They increase users' blog ratings.

Question 51

In blogs, levels of authority range from _____.

A) 100-2000
B) 0-1000
C) 500-2500
D) 200-2200
E) 1000-3000

Question 52

Which of the following information is most likely to help evaluate a website?

A) The amount of information in the website
B) The number of advertisements in the website
C) The purpose of the website
D) The amount of non-indexed content in the website
E) The users' level of education

Question 53

Which of the following is a defining characteristic of a metasearch tool?

A) It restricts people from viewing a combined results page.
B) It allows people to run a search simultaneously with several individual search engines.
C) It can be used for primary research but not for secondary research.
D) It makes extensive use of electronic personal agents.
E) It restricts a researcher from using several individual search engines simultaneously.

Question 54

The sampling technique that gives every member of the group under study an equal chance of being included is known as _____.

A) simple random sampling
B) referral sampling
C) sponsored sampling
D) convenience sampling
E) purposeful sampling

Question 55

The primay advantage of listservs is that they:

A) let users develop shared vocabularies.
B) can be used as personal diaries or pages.
C) let users organize their social bookmarks in flexible ways.
D) allow users to communicate online and offline simultaneously.
E) can be used to send out questionnaires for investigating business problems.

Question 56

Which of the following is true of the tools used for searching the Web?

A) They cannot use electronic personal agents.
B) They ensure that the data provided is authentic.
C) They do not evaluate the source of information.
D) They cover the entire Web.
E) They cannot be used for secondary research.

Question 57

Which of the following is defining characteristic of a special library?

A) It usually contains all kinds of material.
B) It is only maintained by government organizations.
C) It typically does not cooperate on any kind of research project.
D) It is usually not sponsored by private businesses.
E) It limits its collections to one type or just a few types of material.

Question 58

Which of the following is a characteristic feature of an online catalog?

A) It requires a specific keyword to list its holdings.
B) It provides non-indexed content.
C) It is the best source for primary research.
D) It increases a blog's rating.
E) It generates only archaic information.

Question 59

Which of the following is a defining characteristic of a general library?

A) It typically belongs to private organizations.
B) It restricts the routine public use of its material.
C) It usually contains all kinds of material.
D) It generally serves the sponsoring company.
E) It limits its collection to one type of material.

Question 60

Which of the following is a defining characteristic of a specialized search engine?

A) It makes extensive use of electronic personal agents.
B) It restricts people from conducting secondary research.
C) It allows users to define the kind of information they want to gather.
D) It ensures that the source of information is authentic.
E) It allows users to search by title, keyword, and subject.

Question 61

What is an experiment? How is it useful for researching a business problem?

Question 62

What is the difference between informal conversation and formal research?

Question 63

Why should websites be evaluated for reliability?

Question 64

Which of the following is a defining characteristic of qualitative researchers?

A) They primarily deal with numeric data.
B) They use research tools that generate verbal data.
C) They are comparatively less interpretive than quantitative research.
D) They avoid using primary research methods such as experimentation.
E) They apply statistical tests to the data they generate.

Question 65

How are special libraries different from general libraries?

Question 66

What is the difference between quantitative and qualitative researchers?

Question 67

_____ primarily measures a person's experience when interacting with a product.

A) Usability testing
B) Simple random sampling
C) Stratified random sampling
D) Systematic sampling
E) Metasearch tool

Question 68

What are the different types of sampling techniques?

Question 69

Differentiate between primary and secondary research.

Question 70

The difference between before-after and controlled before-after experimental design is that:

A) the controlled before-after design is meant specifically for primary research.
B) the before-after design is meant specifically for primary research.
C) the controlled before-after design involves not one group, but two.
D) the first step involved in the controlled before-after design is the selection of an experimental group.
E) the before-after design measures the variables to be tested before the experiment begins.

Question 71

_____ is the act of submitting another person's published work as your own without properly crediting it.

A) Sugging
B) Plagiarism
C) Heckling
D) Scaling
E) Rating

Question 72

What is a pilot study? How is it conducted?

Question 73

The small-scale version of an actual survey is referred to as a:

A) random survey.
B) stratified study.
C) double-barreled study.
D) pilot study.
E) purposeful survey.

Question 74

How is observation a useful technique for solving a business problem?

Question 75

How do social bookmarking websites help in gathering existing information?