Deck 9: Social Computing

Question 1

All of the rating, reviews and recommendations available through social networking are unbiased and reviewers are never paid for their reviews.

Answer 1

False

Question 2

Blogs and wikis fundamentally differ in terms of

A) their size
B) their potential to be shared with the public
C) their ability of users to post content
D) their use of AJAX

Answer 2

C

Question 3

The only risk companies face when using social commerce is that customers may post negative feedback.

Answer 3

False

Question 4

____________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

A) Group shopping sites
B) Shopping Communities
C) Social marketplaces
D) Peer-to-peer shopping models

Question 5

Social computing fosters close customer relationships

Question 6

Facebook is a__________.

A) blog
B) wiki
C) social networking site
D) mash up

Question 7

Organizations are using social computing in which of the following functions?

A) Marketing
B) Customer Relationship Management
C) Human Resource Management
D) All of these.

Question 8

Social computing forces companies to deal with customers reactively as opposed to proactively.

Question 9

Customers using social commerce benefit from _____________.

A) greater privacy
B) faster responses from vendors
C) unbiased opinions on products
D) none of the choices is correct

Question 10

Human Resource departments only use social computing applications for recruiting purposes.

Question 11

The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as:

A) AJAX
B) RSS
C) Tagging
D) Web 2.0

Question 12

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

A) Social computing generates faster results but is more expensive.
B) Social computing generates faster and cheaper results.
C) Social computing takes longer but is less expensive.
D) Participation by customers is more limited when using social computing.