Deck 7: E-Business and E-Commerce

Question 1

In the _____ marketplace model, the reverse auction is typically used.

A) buy-side
B) sell-side
C) group purchasing
D) desktop purchasing
E) electronic exchange

Answer 1

A

Question 2

A(n) _____ is automatically launched by some trigger and appears in front of the active window.

A) keyword banner
B) random banner
C) pop-up ad
D) pop-under ad
E) text box

Answer 2

C

Question 3

eBay is an example of which type of e-commerce?

A) government-to-citizen
B) consumer-to-consumer
C) consumer-to-business
D) business-to-consumer
E) business-to-business

Answer 3

B

Question 4

Electronic business includes which of the following?

A) buying and selling
B) servicing customers
C) collaborating with business partners
D) conducting electronic transactions within an organization
E) all of the above

Question 5

The primary characteristic of auctions is that prices are determined dynamically by competitive bidding.

Question 6

Manufacturers or retailers sell directly to customers in which of the following business models?

A) find-the-best-price
B) electronic tendering system
C) name-your-own-price
D) online direct marketing
E) affiliate marketing

Question 7

When e-commerce is done in a wireless environment, this is called:

A) pervasive computing
B) wireless commerce
C) location commerce
D) consumer commerce
E) mobile commerce

Question 8

Stored-value money cards contain chips with personal data..

Question 9

The key mechanisms in the sell-side marketplace are customized electronic catalogs and forward auctions.

Question 10

When two companies fight over a domain name the company that has been in business the longest is automatically considered the owner of the domain.

Question 11

Which type of electronic exchange connect buyers with sellers within a specific industry?

A) Public exchanges
B) Vertical exchanges
C) Horizontal exchanges
D) Functional exchanges

Question 12

Which of the following electronic payments is ideal for micropayments?

A) Electronic checks
B) Smart cards
C) Purchasing cards
D) None of the methods listed is suited to micropayments

Question 13

Trademark owners in the US are not allowed to sue for damages in cases of cybersquatting.

Question 14

Organizations typically face issues related to e-tailing including

A) channel conflict
B) order fulfillment
C) Companies face issues in both of these areas..
D) Companies do not face issues in either of these areas

Question 15

In _____, needed services such as temporary help or extra space are traded on an as-needed basis.

A) horizontal exchanges
B) vertical exchanges
C) buy-side marketplaces
D) functional exchanges
E) sell-side marketplaces

Question 16

In this type of e-commerce, buyers and sellers are individuals.

A) government-to-citizen
B) consumer-to-consumer
C) consumer-to-business
D) business-to-consumer
E) business-to-business

Question 17

Which type of electronic payment is typically favored in B2B

A) Electronic checks
B) Electronic credit cards
C) Electronic cash
D) Smart cards

Question 18

The stock market is the only area of business that has experienced fraud on the Internet.

Question 19

The use of electronic commerce requires companies to hire additional employees.

Question 20

Electronic commerce makes national and international markets less accessible.