Deck 10: Small Group Communication

Question 1

A successful public speaker must adapt the message to the specific audience.

Answer 1

True

Question 2

You analyze your audience to become more insightful about how you approach your topic.

Answer 2

True

Question 3

You should always select a topic area about which you know very little or nothing so you can learn research skills.

Answer 3

False

Question 4

To make the determination that an audience favors the pro-life position because they are predominantly Roman Catholic is an example of an observation.

Question 5

Level three in audience analysis is determining audience interest and audience knowledge of the topic.

Question 6

A belief is a deeply rooted attitude that governs our values.

Question 7

Topic commitment is a stronger predictor of speech effectiveness than preparation time.

Question 8

Moving from abstract to concrete or from general to specific are two ways suggested in the text to narrow a topic.

Question 9

You should evaluate your topic to make sure it is important to both you and your audience.

Question 10

An inference is a definite conclusion based on facts.

Question 11

Which of the following is not required for individual brainstorming?

A) Give yourself a limited amount of time.
B) Critically evaluate every choice before listing.
C) Select items that have the most appeal to you.
D) Select items that have the most appeal to your audience.

Question 12

A good way to save research time is to narrow the topic when you select it.

Question 13

A new type of audience analysis that brings national issues down to the individual level is termed

A) personal inventory.
B) brainstorming.
C) involvement.
D) microtargeting.

Question 14

Using word concepts in a questionnaire is a way to discover audience attitudes toward specific issues.

Question 15

An attitude is a tendency to respond favorably or unfavorably to some person,object,idea,or event.

Question 16

To get the audience to remember your three main points is an example of a long-range goal.

Question 17

Demographic analysis is the process of discovering whether the audience is captive or voluntary.

Question 18

Keeping questionnaires anonymous reduces the value of the information.

Question 19

Thinking of as many topics as you can in a limited amount of time is called taking a personal inventory.

Question 20

When you happen to hear a commercial announcement in the middle of a program that you chose to watch,you are a voluntary audience for that commercial.

Question 21

Which of the following is not a method recommended in the book for gathering inferences about an audience from questionnaires?

A) Use word concepts to find out the extent to which the audience favors or disfavors them.
B) Ask audience members to rank values.
C) Ask questions that place audience members in identifiable groups.
D) Determine the audience members' astrological signs to indicate their states of mind.

Question 22

Which of the following statements about attitudes,beliefs,and values is true?

A) Values are more specific than attitudes.
B) Beliefs are more general than values.
C) Values are deeply rooted and govern attitudes.
D) Beliefs are predispositions to respond favorably or unfavorably to something.

Question 23

Robert gave his informative speech on "the environment." What is a valid critique of this speech?

A) The topic is too broad.
B) The topic is too narrow.
C) There is not enough information about the topic.
D) The topic is overdone.

Question 24

Which of the following is not one of the four levels of audience analysis?

A) determining whether the audience is captive or voluntary
B) determining whether the audience is heterogeneous or homogeneous
C) demographic analysis
D) audience interest in and knowledge of the topic

Question 25

Leslie really likes coffee-flavored ice cream.This would be an example of

A) an attitude.
B) a value.
C) a belief.
D) a characteristic.

Question 26

Which of the following is not one of the ways of determining if the topic is narrow enough?

A) There is sufficient information about the topic.
B) The information can be told within the time limits.
C) The topic can be discussed with enough depth to keep the audience interested.
D) The topic will appeal to the audience.

Question 27

Wisdom,freedom,and security are all examples of

A) values.
B) attitudes.
C) inferences.
D) beliefs.

Question 28

An attitude is

A) a conviction.
B) a predisposition to respond favorably or unfavorably.
C) a deeply rooted set of beliefs.
D) a set conviction.

Question 29

Which of the following is not recommended in the book as a way to select a topic?

A) individual brainstorming
B) personal inventories
C) use of personal knowledge
D) psychic review

Question 30

If you ask people to rank their favorite pastimes,you are asking for

A) inferences.
B) attitudinal information.
C) observations.
D) adaptation.

Question 31

In public speaking which of the following are you not expected to adapt to the audience?

A) your own personal position on the issue
B) your message,the content of your speech
C) your nonverbal codes
D) your immediate and long-range purpose

Question 32

Raymond gave his persuasive speech on why you run a West Coast football offense to his general population speech class.Raymond likely didn't do what part of speech preparation?

A) outlining
B) research
C) demographic analysis
D) value analysis

Question 33

Which of the following is an observation about an audience?

A) The audience is meeting in a sorority house at one of their regular Monday night meetings.
B) The audience members are members of the sorority.
C) The audience is interested in hearing about Greek life on campus.
D) The audience is voluntary because the members chose to belong to the sorority.