Deck 10: Business Intelligence

Question 1

Human intuition often plays a role in making unstructured decisions.

Answer 1

True

Question 2

Targeted marketing is a good example of the discovery of previously unknown or hidden patterns.

Answer 2

False

Question 3

Modern information systems support all three managerial roles.

Answer 3

True

Question 4

The number of alternatives to be considered in decisions today is increasing.

Question 5

A manager's primary function is strategic planning.

Question 6

Decision-making is harder now than it was 20 years ago.

Question 7

BI can be used to transform the entire business.

Question 8

The ratio between organizational inputs and outputs is an indication of the organization's productivity.

Question 9

Decision-support systems support only lower- and middle-level managers.

Question 10

The goal of AQUA was to provide a "single version of the truth".

Question 11

In the implementation phase of the decision-making process, managers set criteria for the evaluation of alternative potential solutions.

Question 12

Structured decisions address routine, repetitive problems for which standard solutions exist.

Question 13

Unstructured problems are fuzzy, complex problems for which there are no cut-and-dried solutions.

Question 14

BI only works in large organizations.

Question 15

Management control is the acquisition and efficient use of resources in accomplishing organizational tasks.

Question 16

NC State analyzed their structured Web data to reduce their triage process.

Question 17

The use of BI is limited to large corporations.

Question 18

Business intelligence (BI)is a broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions.

Question 19

Unstructured decisions require a combination of standard solution procedures and individual judgment.

Question 20

In the choice phase of the decision-making process, managers construct a model that simplifies the problem.

Question 21

With goal-seeking analysis, you have to know what you want as a result.

Question 22

An executive dashboard is very user friendly, supported by graphics, provides exception reporting and drill down, and provides information related to critical success factors.

Question 23

Decision makers construct a model for the situation in the ______ stage of the decision-making process.

A)Choice
B)Design
C)Implementation
D)Intelligence

Question 24

A group decision support system is an interactive, computer-based system that facilitates a group's efforts to find solutions to semistructured and unstructured problems.

Question 25

Even though Norfolk Southern doesn't have as much information to deal with as other companies, they've found a data warehouse has been most useful in their business.

Question 26

Corporate performance management (CPM)is involved with monitoring and managing an organization's performance according to its budget.

Question 27

A monitor is an example of which managerial role?

A)Decisional
B)Informational
C)Interpersonal
D)Management

Question 28

_______ control involves decisions concerning acquiring and using resources efficiently in accomplishing organizational goals.

A)Management
B)Operational
C)Organizational
D)Strategic planning

Question 29

_____ is the process by which organizational goals are achieved through the use of organizational resources.

A)Organizational decision making
B)Operations
C)Organizational strategy
D)Organizational productivity
E)Management

Question 30

CSFs are specific measures of KPIs.

Question 31

Corporate performance management is involved with monitoring and managing an organization's performance according to key performance indicators.

Question 32

Reality mining allows analysts to extract information from social networking sites.

Question 33

Which of the following was NOT a problem Daimler AG's had?

A)Consistent information
B)Information quality
C)Information silos
D)Lack of information

Question 34

Goal-seeking analysis attempts to find the value of the inputs necessary to achieve a desired level of output.

Question 35

In the definition of management, the organization's goals are considered _________.

A)input
B)process
C)output
D)none of the above

Question 36

Which of the following is not a basic role of managers?

A)Interpersonal
B)Entrepreneurial
C)Informational
D)Decisional

Question 37

KPI stands for key process information.

Question 38

CSFs are qualitative while KPIs are quantitative.

Question 39

Executive dashboards provide support primarily to analytical, quantitative types of decisions.

Question 40

Geographic Information Systems (GIS)are computer-based systems for capturing, integrating, manipulating, and displaying data using digitized maps.

Question 41

In the _____ phase of the decision-making process, managers examine a situation and identify and define the problem.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 42

Which of the following is not a characteristic of unstructured decisions?

A)They are complex.
B)They typically are fuzzy and unclear.
C)Standard solutions exist.
D)Human intuition is involved.
E)The first three phases of the decision-making process occur in no particular sequence.

Question 43

Success in the _____ phase of the decision-making process results in resolving the original problem, and failure leads to a return to previous phases.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 44

The type of decision that can be made by following a definite procedure is called a(n)______ decision.

A)structured
B)unstructured
C)undocumented
D)semistructured
E)procedural

Question 45

Which of the following is not a characteristic of a structured decision?

A)It is routine.
B)It is repetitive.
C)Human intuition is not involved.
D)The first three phases of the decision-making process need not occur in any particular sequence
E)Standard solutions exist.

Question 46

When there is no well-understood or agreed-on procedure for making a decision, the decision is said to be:

A)undocumented
B)structured
C)unstructured
D)semistructured
E)documented

Question 47

_____ is the efficient and effective execution of specific tasks.

A)Operational control
B)Management control
C)Strategic planning
D)Expertise
E)Wisdom

Question 48

A large foreign automobile manufacturer is considering where to build a new manufacturing plant in the United States.They are making which type of decision?

A)structured
B)semistructured
C)unstructured
D)informational
E)wisdom

Question 49

Being an entrepreneur, disturbance handler, and negotiator is part of the _____ managerial role.

A)interpersonal
B)entrepreneurial
C)informational
D)decisional
E)confrontational

Question 50

Which of the following is not a reason why managers need IT support?

A)The number of alternatives is decreasing.
B)Decisions must typically be made under time pressure.
C)Decisions are becoming more complex.
D)There is a growing need to access remote information sources.
E)Decision makers are often based in different locations.

Question 51

A company's annual employee evaluation best fits which type of decision?

A)unstructured
B)structured
C)semistructured
D)confrontational
E)wisdom

Question 52

In the _____ phase of the decision-making process, managers construct a model that simplifies the problem.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 53

Calculating gross pay for hourly workers is an example of ________ decision making.

A)Structured
B)Unstructured
C)Undocumented
D)Semistructured
E)Procedural

Question 54

Being a figurehead and leader is part of the _____ managerial role.

A)interpersonal
B)entrepreneurial
C)informational
D)decisional
E)confrontational

Question 55

Which type of decision requires a combination of standard solution procedures and individual judgment?

A)structured
B)semistructured
C)unstructured
D)informational
E)wisdom

Question 56

_____ is the acquisition and efficient use of resources in accomplishing organizational goals.

A)Operational control
B)Management control
C)Strategic planning
D)Expertise
E)Wisdom

Question 57

Decisions today are becoming _____ complex, due to _____ uncertainty in the decision environment.

A)less, decreased
B)more, decreased
C)less, increased
D)more, increased
E)neither more nor less, decreased

Question 58

Rank-and-file employees tend to make more _________ decisions.

A)Structured
B)Unstructured
C)Undocumented
D)Semistructured
E)Procedural

Question 59

________ decisions are more common at lower organizational levels.

A)Structured
B)Unstructured
C)Undocumented
D)Semistructured
E)Procedural

Question 60

In the _____ phase of the decision-making process, managers test potential solutions "on paper."

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 61

_________ is an independent application for a specific functional area.

A)Business intelligence
B)A data mart
C)An enterprise data warehouse
D)An ERP

Question 62

_____ provides users with a view of what is happening, whereas _____ addresses why it is happening.

A)Multidimensional data analysis, structured query language
B)Data mining, multidimensional data analysis
C)Data mining, expert system
D)Multidimensional data analysis, neural networks
E)Multidimensional data analysis, data mining

Question 63

Computer support is least for which of the following problems?

A)Semistructured and strategic planning
B)Unstructured and strategic planning
C)Semistructured and management control
D)Unstructured and operational control
E)Structured and strategic planning

Question 64

Adelaid Brighton Cement installed a _________ system to address its problems.

A)BI
B)CRM
C)ERP
D)SCM

Question 65

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings.This company would most likely use:

A)Structured query language
B)Multidimensional data analysis
C)Neural networks
D)Expert systems
E)Data mining

Question 66

The goal of ________ analysis is to see what you can get by changing some criteria.

A)assumption
B)goal-seeking
C)sensitivity
D)what-if

Question 67

Credit card companies would most likely use which of the following to check for fraudulent credit card use?

A)Data mining
B)Expert systems
C)Neural networks
D)Multidimensional data analysis
E)Structured query language

Question 68

Computer support is greatest for which of the following problems?

A)semistructured and strategic planning
B)unstructured and operational control
C)structured and operational control
D)semistructured and management control
E)structured and management control

Question 69

_____ attempts to find the value of the inputs necessary to achieve a desired level of output.

A)What-if analysis
B)Qualitative analysis
C)Sensitivity analysis
D)Goal-seeking analysis
E)Simulation

Question 70

For Adelaid Brighton Cement, installing a(n)_________ system was cheaper than a(n)____________ system.

A)BI, ERP
B)BI, SCM
C)ERP, BI
D)ERP, SCM

Question 71

Which of the following was NOT a way NC State used IBM's "Big Data" analytics technology?

A)Analyze its web pages
B)Establish new business opportunities
C)Market more effectively to potential partners
D)Reduce the size of its faculty

Question 72

Which of the following is not a characteristic of organizational decision support systems?

A)They affect multiple organizational units or corporate issues.
B)They cut across organizational functions or hierarchical layers.
C)They involve computer-based technologies.
D)They are standalone systems.
E)They involve communications technologies.

Question 73

Which of the following is not a characteristic of DSSs?

A)They support only lower- and middle-level managers.
B)They are easy to use and construct.
C)They can adapt to changing conditions.
D)They usually utilize quantitative models.
E)They support all phases of the decision-making process.

Question 74

__________ analysis is the study of the impact of a change in the assumptions on the proposed solution.

A)Assumption
B)Goal-seeking
C)Sensitivity
D)What-if

Question 75

At the end of a semester, a student knows that she must achieve a grade of 81 or higher on her final exam to get an A in the course. She has just performed what kind of analysis?

A)What-if
B)Qualitative
C)Sensitivity
D)Goal-seeking
E)Simulation

Question 76

_________ involves "slicing and dicing" data stored in a dimensional format, drilling down in the data to greater detail, and aggregating the data.

A)ERP
B)OLAP
C)OLTP
D)XML

Question 77

_________ identifies what happened whereas ________ explains why.

A)BI, data mining
B)BI, data warehousing
C)Data mining, BI
D)Data warehousing, BI

Question 78

Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.

A)structured queries
B)database queries
C)data mining
D)query by example
E)expert system queries

Question 79

You've started an internship at the major hospital in your city.Your boss gave you ten minutes of training on the data warehouse that you have access to.The last thing she told you was to do some analysis on the Visit cube.Which of the following statements is false?

A)One dimension of the cube is (probably)day.
B)One dimension of the cube is (probably)treatment.
C)One dimension of the cube is (probably)doctor.
D)One dimension of the cube is (probably)month.
E)One dimension of the cube is (probably)patient.

Question 80

Elena is trying to decide whether she should expand her ice cream shop to a bigger space.She decides to be very methodical about it and follow the phases of the decision-making process she learned in college.Which of the following statements is true?

A)During the intelligence phrase, Elena will build a model using assumptions about the business.
B)During the design phrase, Elena will define the opportunity.
C)During the choice phase, Elena will lay out her options.
D)During the implementation phase, Elena will implement two of her solutions.
E)Elena will use test data to validate her model.