Deck 9: Springboard

Question 1

What is a media literate approach to dealing with television content?

A) Avoiding fantasy elements
B) Categorizing content as either fantasy or reality
C) Being aware of the fantasy-reality continuum
D) Not watching any reality television shows

Answer 1

D

Question 2

If we complain about a particular show but then we watch it anyway, it shows

A) inconsistency between opinions and exposure behaviors.
B) inconsistency between goals and media exposure.
C) media literacy.
D) None of the above

Answer 2

A

Question 3

When a message meets our expectation,

A) we stop our exposure and look for another message.
B) we continue our exposure in an automatic state.
C) we continue our exposure with increased mental effort.
D) None of the above

Answer 3

B

Question 4

Analyzing your goals means asking yourself

A) what kind of people make you happy.
B) how you most enjoy spending your time.
C) what you really want to achieve in life.
D) All of the above

Question 5

We allow the media to determine for us how much information we get when we

A) are in the self-reflexive state.
B) have low interest in a topic.
C) already have strong knowledge structures about the topic.
D) All of the above

Question 6

The key question to ask when examining your opinions is,

A) Are my opinions always right?
B) Do my opinions match public opinion?
C) Are my opinions well reasoned?
D) Are my opinions strong enough?

Question 7

Thinking about where goals came from means reflecting on

A) media content.
B) media audiences.
C) media professionals.
D) role models.

Question 8

If you seek out a media message as the best way to meet a particular need,

A) you are making too much effort.
B) you are minimizing your exposures.
C) you are maximizing your exposures.
D) None of the above

Question 9

The purpose of developing a personal media literacy strategy is to

A) forsake all automatic processing.
B) gain control over the process of influence that the media currently dominate.
C) consume more media products.
D) None of the above

Question 10

According to the text, the first step in behavioral change is

A) motivating yourself with a reward.
B) justifying your reason for action.
C) realistic assessment of the match between your beliefs and behaviors.
D) asking yourself what could go wrong if you acted.

Question 11

Approximately what percentage of Americans agreed that most of us buy and consume more than we need?

A) 20%
B) 40%
C) 60%
D) 80%

Question 12

If you do not occasionally explore the range of media messages out there,

A) you will likely default to a narrower and narrower focus over time.
B) you will focus on messages that best fulfill your needs.
C) you can still have an accurate awareness of your exposure.
D) your range of exposure will expand

Question 13

Considering the differences between a news story on TV and one on the Internet is part of

A) making cross-channel comparisons.
B) becoming more skilled at designing messages.
C) not taking privacy for granted.
D) taking personal responsibility.

Question 14

When you explore new websites, TV shows, or magazines, you

A) waste your time.
B) focus on personal goals.
C) broaden your exposure.
D) None of the above

Question 15

The key to knowledge is that it is

A) hard to understand.
B) easy to understand.
C) complicated.
D) useful.

Question 16

Examining your mental codes involves

A) asking yourself to what extent you have programmed your media habits to serve your needs.
B) asking yourself to what extent the mass media have programmed your media habits to meet their needs.
C) reprogramming your mental codes to better satisfy your needs.
D) All of the above

Question 17

Examining your mental codes means asking yourself

A) to what extent you have programmed your habits to serve your needs.
B) what your needs are.
C) what your opinions about the media are.
D) All of the above

Question 18

If you engage in habitual exposure patterns with no personal goals,

A) you are media literate.
B) you are a tool of the mass media.
C) you enjoy the mass media.
D) you hate the mass media.

Question 19

A combination of an awareness of your goals along with the drive energy to seek information and experiences to attain your goals refers to your

A) personal locus.
B) mental code.
C) literacy score.
D) fluid intelligence.

Question 20

All of the following statements are true, except

A) fantasy messages can be very entertaining because of their imaginative or humorous appeal.
B) fantasy messages can stimulate us to think creatively.
C) fantasy is a model to imitate.
D) All of the above messages are true.

Question 21

What is necessary to increase your media literacy?

A) Knowledge of the 12 guidelines
B) Commitment
C) Media exposure
D) All of the above

Question 22

The text suggests that before putting any message out on the Internet, you should

A) triple check it for spelling and grammar errors.
B) copyright it.
C) have a friend read it and tell you if he or she thinks that it makes you sound stupid or smart.
D) think about potential audiences who could read the message and the impression you might create among those audiences.

Question 23

Which of the following indicates high levels of development or media literacy?

A) A person who watches television by default until she falls asleep
B) A person who easily gets angry without being able to control emotions
C) A person who purposely watches television to manage his mood
D) None of the above

Question 24

At the highest level of media literacy, a person's knowledge structures regarding media industries are important.

Question 25

Reality TV is a genre that appeals to

A) only people at the lowest levels of media literacy.
B) people at the medium level at media literacy.
C) only people at the highest levels of media literacy.
D) people at all levels of media literacy.

Question 26

Media literacy refers to

A) the type of messages you watch.
B) the type of messages you create.
C) what you think and feel while engaging in media.
D) All of the above

Question 27

Knowingly using the media to manage your mood is an indicator of high levels of media literacy.

Question 28

To develop an accurate awareness of your exposure, you need to narrow your exposure to different media.

Question 29

Developing a personal strategy for media literacy helps you gain control over the process of influence the media currently dominates.

Question 30

Media literacy begins with your efforts to strengthen your personal locus.

Question 31

At the highest level of development or media literacy, people

A) feel a personal identification with characters.
B) share the media experience with others.
C) analyze aesthetic and moral elements.
D) All of the above

Question 32

Which is the hardest media literacy guideline to follow?

A) Making cross-channel comparisons
B) Becoming more skilled at designing messages
C) Not taking privacy for granted
D) Taking personal responsibility

Question 33

Distinguishing fantasy from reality in the media is often a difficult task.

Question 34

When we have high interest in a topic, it is likely that we will allow the media to determine for us how much information we get.

Question 35

Asking yourself why your habits are the way they are means examining your mental codes.

Question 36

When Ellen watches films, she interprets the insights the film provides about contemporary culture. She is also able to detect poor editing techniques. Ellen is demonstrating

A) low level of media literacy
B) medium level of media literacy.
C) high level of media literacy.
D) no media literacy.

Question 37

At the lowest level of media literacy, creating a Facebook page entails

A) increasing the number of friends and likes.
B) creating a personal image.
C) uploading snapshots.
D) reinforcing a few key friendships.

Question 38

The more you follow the 12 guidelines, the more media literate you can become.

Question 39

At the lowest level of media literacy, people feel that reality television characters are

A) real.
B) fake.
C) constructed.
D) the same as them.

Question 40

Crying at a movie and not being able to stop likely shows a low level of media literacy.

Question 41

Discuss levels of literacy with regard to reality series.

Question 42

List and explain three of the 12 guidelines for increasing your own level of media literacy.

Question 43

Why is changing of behaviors important for media literacy and how can this be accomplished?

Question 44

Discuss how you have become more media literate by learning the concepts outlined in the text. Provide three personal examples and connect each of these examples with a specific concept.

Question 45

Why is strengthening your personal locus important for media literacy and how can this be accomplished?