Deck 2: The External and Internal Environments
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Deck 2: The External and Internal Environments
1
Enrico has used environmental scanning to gather information that will help him make his company more competitive.This is an example of cognitive intelligence.
False
2
A firm's ________ includes its rivals,suppliers,customers,new entrants,substitutes,and complementary products.
A)environmental scanning
B)competitive intelligence
C)external environment
D)competitive environment
E)organizational climate
A)environmental scanning
B)competitive intelligence
C)external environment
D)competitive environment
E)organizational climate
D
3
A more diverse workforce presents managers with challenges as well as opportunities.
True
4
Environmental uncertainty refers to the lack of information needed to understand or predict the future.
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5
A failure to develop a strategy that incorporates ________ may doom a firm to obsolescence.
A)hierarchical bureaucracy
B)many layers of middle management
C)classic production methods
D)technological advances
E)closed communication systems
A)hierarchical bureaucracy
B)many layers of middle management
C)classic production methods
D)technological advances
E)closed communication systems
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6
What are demographics?
A)trends regarding how the people within a society think and behave
B)conditions that prevent new companies from entering an industry
C)measures of various characteristics of the people who make up social units
D)the fixed costs that buyers face if they change suppliers
E)the lack of information needed to understand or predict the future
A)trends regarding how the people within a society think and behave
B)conditions that prevent new companies from entering an industry
C)measures of various characteristics of the people who make up social units
D)the fixed costs that buyers face if they change suppliers
E)the lack of information needed to understand or predict the future
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7
Raw materials are an example of inputs.
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8
Although a top executive team may have unique ________ strengths and ideas about its goals,it must consider ________ factors before taking action.
A)external;internal
B)internal;external
C)traditional;unconventional
D)unconventional;traditional
E)past;future
A)external;internal
B)internal;external
C)traditional;unconventional
D)unconventional;traditional
E)past;future
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9
Organizations are at an advantage if they depend on a single powerful supplier because such dependency ensures consistency.
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10
Organizations are open systems that affect and are affected by their external environments.
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11
According to Michael Porter's model,the competitive environment includes rivalry among current competitors and the impact of new entrants,substitute and complementary products,suppliers,and customers.
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12
Which of the following is a U.S.government policy or action that is most likely to provide an opportunity for businesses?
A)deductions in the tax code
B)fines on heavy polluters
C)laws against bribing officials
D)court rulings against monopolies
E)failure to rule a new product as safe
A)deductions in the tax code
B)fines on heavy polluters
C)laws against bribing officials
D)court rulings against monopolies
E)failure to rule a new product as safe
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13
U.S.government policies impose strategic constraints on business organizations,such as the requirement that businesses with 50 or more full-time employees offer health insurance.Juan is the manager of a small factory with 75 employees.Juan sees these government regulations and laws as a detriment to his business and its profitability.What is Juan missing in his assessment of government regulations and laws and their impact on his business?
A)The law is changing every day and may increase the size of businesses required to provide health insurance.
B)The health insurance requirement is likely to increase labor costs.
C)The health insurance requirement can be used strategically when recruiting and retaining talent.
D)Giving more generous benefits lowers the cost of compensating employees.
E)Bribes and kickbacks are illegal practices in the United States.
A)The law is changing every day and may increase the size of businesses required to provide health insurance.
B)The health insurance requirement is likely to increase labor costs.
C)The health insurance requirement can be used strategically when recruiting and retaining talent.
D)Giving more generous benefits lowers the cost of compensating employees.
E)Bribes and kickbacks are illegal practices in the United States.
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14
How is immigration affecting U.S.demographics?
A)It is increasing the diversity of the workforce.
B)It is decreasing the number of workers.
C)It is decreasing the number of consumers.
D)It is making the educational levels of the workforce more similar.
E)It is decreasing the amount of paperwork needed to hire workers.
A)It is increasing the diversity of the workforce.
B)It is decreasing the number of workers.
C)It is decreasing the number of consumers.
D)It is making the educational levels of the workforce more similar.
E)It is decreasing the amount of paperwork needed to hire workers.
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15
April,a manager in a call center,encourages her employees to solve customers' problems without her approval of the particular situation.In this case,April is trying to empower her employees.
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16
Bettie's Bags buys leather and lesser quantities of canvas,zippers,metal snaps,and other materials to manufacture purses.Which of the following is Bettie's Bags' output?
A)leather
B)canvas
C)zippers
D)snaps
E)purses
A)leather
B)canvas
C)zippers
D)snaps
E)purses
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17
Which of the following statements about the impact of the stock market is true?
A)The stock market has little effect on the amount of capital a company has.
B)If a company exceeds its performance expectations,its stock price will often drop.
C)Publicly held companies are more insulated from the stock market than privately held companies.
D)The stock market may have a profound effect on the behavior of individual managers.
E)Stock market fluctuations have little effect on the compensation of managers.
A)The stock market has little effect on the amount of capital a company has.
B)If a company exceeds its performance expectations,its stock price will often drop.
C)Publicly held companies are more insulated from the stock market than privately held companies.
D)The stock market may have a profound effect on the behavior of individual managers.
E)Stock market fluctuations have little effect on the compensation of managers.
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18
When investors bid up stock prices,companies have less capital to fuel their strategies.
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19
What term is used to describe all the relevant forces outside an organization's boundaries?
A)environmental scanning
B)competitive intelligence
C)external environment
D)competitive environment
E)organizational climate
A)environmental scanning
B)competitive intelligence
C)external environment
D)competitive environment
E)organizational climate
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20
A strong organization culture is one in which lower-level employees do not concern themselves with the firm's goals,priorities,and practices because management deals with those issues.
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21
Organizations are ________ systems,which means that they are affected by and in turn affect their external environments.
A)input
B)output
C)open
D)closed
E)social
A)input
B)output
C)open
D)closed
E)social
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22
________ means searching for and sorting through information about the environment.
A)Environmental uncertainty
B)Competitive intelligence
C)Domain selection
D)Environmental scanning
E)Strategic maneuvering
A)Environmental uncertainty
B)Competitive intelligence
C)Domain selection
D)Environmental scanning
E)Strategic maneuvering
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23
The immediate environment surrounding a firm is known as its
A)macroenvironment.
B)demographic environment.
C)competitive environment.
D)internal environment.
E)economic environment.
A)macroenvironment.
B)demographic environment.
C)competitive environment.
D)internal environment.
E)economic environment.
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24
Which of the following was introduced as the result of an evolving societal trend?
A)shares of stock
B)hourly wages
C)levels of management
D)offshoring
E)family leave
A)shares of stock
B)hourly wages
C)levels of management
D)offshoring
E)family leave
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25
Which of the following is a barrier to entry?
A)consumer demand for a product
B)brand identification
C)the existence of a popular complement
D)a low-cost distribution method
E)an inexpensive production process
A)consumer demand for a product
B)brand identification
C)the existence of a popular complement
D)a low-cost distribution method
E)an inexpensive production process
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26
Diversified Industries decides to use the expertise it has from its canned-pet-food division and its health-food division to enter the fast-growing market for fresh,natural pet foods.This is an example of
A)diversification.
B)benchmarking.
C)a merger.
D)domain selection.
E)an acquisition.
A)diversification.
B)benchmarking.
C)a merger.
D)domain selection.
E)an acquisition.
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27
Tomiko is the manager of Davis Freight,a mid-sized trucking company.The owners have assigned Tomiko the task of applying strategic decision making to analyze the competitive environment.Tomiko does an analysis of the competitors currently in the market and how much market share each has.In addition,Tomiko looks at trends in the trucking industry and how Davis has addressed those trends.Tomiko assesses the possibility of new entrants to the market,factoring in barriers to entry in the trucking business.In addition,Tomiko studies substitutes and complements,as well as suppliers and customers.Is Tomiko covering all of her bases in assessing the competitive environment?
A)Tomiko has covered the bases necessary for her analysis and is ready to present it.
B)Tomiko failed to consider the impact of capital requirements and brand identification.
C)Tomiko needs to include an assessment of the tactics other companies use to compete.
D)Tomiko should look at the impact of both cost disadvantages and distribution channels.
E)Tomiko should not consider the impact trends in the industry as part of her assessment.
A)Tomiko has covered the bases necessary for her analysis and is ready to present it.
B)Tomiko failed to consider the impact of capital requirements and brand identification.
C)Tomiko needs to include an assessment of the tactics other companies use to compete.
D)Tomiko should look at the impact of both cost disadvantages and distribution channels.
E)Tomiko should not consider the impact trends in the industry as part of her assessment.
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28
Haru,a new manager at an electronics company,has been asked to focus on the competitive environment of the organization.Which of the following is a factor Haru should focus on?
A)government regulation
B)economic performance
C)demographics
D)rivals
E)technology
A)government regulation
B)economic performance
C)demographics
D)rivals
E)technology
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29
Supply chain management refers to the
A)search for information that is unavailable to most people and the process of interpreting what is important and what is not.
B)identification of the best-in-class performance by a company in a given area and the comparison of your processes to the company's processes.
C)procedure of sharing power with employees,thereby enhancing their confidence and their belief that they are influential contributors to the organization.
D)creation of new products,advanced production techniques,and better ways of managing and communicating.
E)managing of the network of facilities and people that obtain raw materials,transform them into products,and distribute them to customers.
A)search for information that is unavailable to most people and the process of interpreting what is important and what is not.
B)identification of the best-in-class performance by a company in a given area and the comparison of your processes to the company's processes.
C)procedure of sharing power with employees,thereby enhancing their confidence and their belief that they are influential contributors to the organization.
D)creation of new products,advanced production techniques,and better ways of managing and communicating.
E)managing of the network of facilities and people that obtain raw materials,transform them into products,and distribute them to customers.
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30
In comparison to organizational culture,organizational climate
A)is more deeply held.
B)is based on values rather than attitudes.
C)does not have a discernible pattern.
D)can be measured more readily.
E)is less easy to manage.
A)is more deeply held.
B)is based on values rather than attitudes.
C)does not have a discernible pattern.
D)can be measured more readily.
E)is less easy to manage.
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31
The goal of ________ is having the right product in the right quantity at the right place at the right cost.
A)barriers to entry
B)benchmarking
C)supply chain management
D)empowerment
E)open systems
A)barriers to entry
B)benchmarking
C)supply chain management
D)empowerment
E)open systems
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32
Which of the following would be a sign of a weak organizational culture?
A)Everyone knows the organization's goals.
B)Everyone understands how things are done.
C)Everyone believes in the company's mission.
D)Everyone uses a rulebook to decide what to do.
E)Everyone helps new employees fit in.
A)Everyone knows the organization's goals.
B)Everyone understands how things are done.
C)Everyone believes in the company's mission.
D)Everyone uses a rulebook to decide what to do.
E)Everyone helps new employees fit in.
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33
Which of the following is said to occur when two or more firms combine?
A)an acquisition
B)a takeover
C)a merger
D)diversification
E)downsizing
A)an acquisition
B)a takeover
C)a merger
D)diversification
E)downsizing
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34
Corporate mission statements,business practices,symbols and ceremonies,and the stories people tell can all give clues to
A)organizational climate.
B)organizational culture.
C)competitive environment.
D)external environment.
E)macroenvironment.
A)organizational climate.
B)organizational culture.
C)competitive environment.
D)external environment.
E)macroenvironment.
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35
Organizational climate consists of the patterns of ________ that shape people's experience of an organization.
A)attitudes and behavior
B)demographic characteristics
C)deeply held beliefs and values
D)inputs and outputs
E)buffering and smoothing
A)attitudes and behavior
B)demographic characteristics
C)deeply held beliefs and values
D)inputs and outputs
E)buffering and smoothing
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36
Karl's office has always used Bentley computers.His technical people have suggested that he switch all his employees over to Best computers.Karl is reluctant because it will mean not only replacing all the computers but also buying all new software and taking the time to train everyone.Karl is worried about
A)barriers to entry.
B)benchmarking.
C)environmental uncertainty.
D)switching costs.
E)strategic maneuvering.
A)barriers to entry.
B)benchmarking.
C)environmental uncertainty.
D)switching costs.
E)strategic maneuvering.
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37
What is the purpose of benchmarking?
A)to save money
B)to reduce the workforce
C)to adopt best practices
D)to expand internationally
E)to diversify products
A)to save money
B)to reduce the workforce
C)to adopt best practices
D)to expand internationally
E)to diversify products
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38
Which of the following was designed to help managers analyze the competitive environment and adapt to or even influence the nature of competition?
A)Dell's IdeaStorm
B)Michael Porter's model
C)B2B selling
D)Peter Drucker's theory
E)organizational smoothing
A)Dell's IdeaStorm
B)Michael Porter's model
C)B2B selling
D)Peter Drucker's theory
E)organizational smoothing
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39
Which of the following is the best description of organizational culture?
A)conditions that prevent new companies from entering an industry
B)the network that obtains raw materials,transforms them into products,and distributes them to customers
C)the process of searching out information that is unavailable to most people and sorting through it to interpret what is important and what is not
D)the process of comparing an organization's practices and technologies with those of other companies
E)a system of shared values about what is important and beliefs about how the world works
A)conditions that prevent new companies from entering an industry
B)the network that obtains raw materials,transforms them into products,and distributes them to customers
C)the process of searching out information that is unavailable to most people and sorting through it to interpret what is important and what is not
D)the process of comparing an organization's practices and technologies with those of other companies
E)a system of shared values about what is important and beliefs about how the world works
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40
A human resources manager is considering changing her company's vacation policy.Before she makes a proposal to the senior executive team,she researches the vacation policies of other leading companies in her industry.This is an example of
A)benchmarking.
B)demographics.
C)inputs.
D)buffering.
E)smoothing.
A)benchmarking.
B)demographics.
C)inputs.
D)buffering.
E)smoothing.
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41
________ are specific government organizations in a firm's more immediate task environment.
A)Open systems
B)Regulators
C)Prospectors
D)Stakeholders
E)Defenders
A)Open systems
B)Regulators
C)Prospectors
D)Stakeholders
E)Defenders
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42
A firm's current competition,suppliers,customers,and the threat of new entrants or of substitutes are all elements in the
A)task environment.
B)Peter's model for organizational excellence.
C)microenvironment.
D)Porter's model for competitive environment.
E)supply chain management.
A)task environment.
B)Peter's model for organizational excellence.
C)microenvironment.
D)Porter's model for competitive environment.
E)supply chain management.
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43
If many factors prevent new companies from entering an industry,the
A)threat of new entrants is more serious.
B)threat of competitive rivalry is high.
C)threat to established firms is less serious.
D)new companies can easily compete with the established ones.
E)industry is said to have just a few barriers to entry.
A)threat of new entrants is more serious.
B)threat of competitive rivalry is high.
C)threat to established firms is less serious.
D)new companies can easily compete with the established ones.
E)industry is said to have just a few barriers to entry.
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44
Organizations must acquire a variety of resources in order to produce a product or service of value.These resources may include materials,equipment,financing,or even employees.The sources that provide these various resources are referred to as
A)shareholders.
B)regulators.
C)retailers.
D)suppliers.
E)prospectors.
A)shareholders.
B)regulators.
C)retailers.
D)suppliers.
E)prospectors.
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45
A(n)________ is a potential threat;customers use it as an alternative,buying less of one kind of product but more of another.
A)new entrant
B)substitute
C)ensemble
D)divestiture
E)complement
A)new entrant
B)substitute
C)ensemble
D)divestiture
E)complement
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46
Advances in 3-D printing have made it easier and faster for manufacturers to create prototypes of new parts.These advances are an example of changes in the ________ environment.
A)technological
B)economic
C)political
D)demographic
E)biophysical
A)technological
B)economic
C)political
D)demographic
E)biophysical
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47
Venus was a low-cost airline that operated in the 1990s.Industry analysts state that although Venus was able to provide all the services the customers wanted,it was thrown out of business because of aggressive pricing from larger airline firms.Which of the following aspects of the competitive environment does this scenario illustrate?
A)customers
B)rivals
C)regulators
D)the economy
E)social trends
A)customers
B)rivals
C)regulators
D)the economy
E)social trends
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48
________ refers to management of the network of facilities and people that obtain materials from the outside,transform them into products,and distribute the products to customers.
A)Inventory management
B)Strategic maneuvering
C)Human resource management
D)Customer service
E)Supply chain management
A)Inventory management
B)Strategic maneuvering
C)Human resource management
D)Customer service
E)Supply chain management
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49
________ are measures of various characteristics of the people who make up groups or other social units.
A)Psychographics
B)Demographics
C)Domain selections
D)Lifestyle analytics
E)Group dynamics
A)Psychographics
B)Demographics
C)Domain selections
D)Lifestyle analytics
E)Group dynamics
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50
A customer who purchases raw materials or wholesale products before selling them to other parties is known as a(n)
A)final purchaser.
B)intermediate consumer.
C)final customer.
D)first-tier supplier.
E)preliminary customer.
A)final purchaser.
B)intermediate consumer.
C)final customer.
D)first-tier supplier.
E)preliminary customer.
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51
________ lead to new products,advanced production facilities,and better ways of managing and communicating.
A)Demographic shifts
B)Societal preferences
C)Political changes
D)Technological advances
E)Economic turbulences
A)Demographic shifts
B)Societal preferences
C)Political changes
D)Technological advances
E)Economic turbulences
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52
Using bribery as a business tactic may result in fines for U.S.firms.Which of the following types of environmental forces at work does this reflect?
A)competitive
B)economic
C)legal
D)technological
E)demographic
A)competitive
B)economic
C)legal
D)technological
E)demographic
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53
Which of the following is an example of a potential substitute product?
A)salsa for ketchup
B)ink cartridges for printers
C)socks for shoes
D)iTunes for iPods
E)furniture for apartments
A)salsa for ketchup
B)ink cartridges for printers
C)socks for shoes
D)iTunes for iPods
E)furniture for apartments
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54
Which of the following is an element of Michael Porter's model for analyzing the competitive environment of an organization?
A)substitutes
B)cost strategy
C)societal trends
D)regulatory forces
E)demographics
A)substitutes
B)cost strategy
C)societal trends
D)regulatory forces
E)demographics
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55
________ costs are fixed costs buyers face if they change suppliers.
A)Changing
B)Switching
C)Renewable
D)Exchange
E)Sunk
A)Changing
B)Switching
C)Renewable
D)Exchange
E)Sunk
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56
Loyalty Management Consulting uses the services of QuickBite,which runs the employee cafeteria in the building and also caters business meetings at a discounted rate because of the volume of business it does with Loyalty.The other available cafeteria services do not provide catering.In this case,if Loyalty decides to terminate QuickBite's contract and shift to some other service,it is likely to create
A)high employment costs.
B)redemption costs.
C)favorable quality status.
D)complementary products.
E)high switching costs.
A)high employment costs.
B)redemption costs.
C)favorable quality status.
D)complementary products.
E)high switching costs.
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57
The recent legalization of same-sex marriage has major implications for how companies manage their labor force.For example,companies must now make sure their benefit packages include all types of family structures.This is an example of how ________ trends affect businesses.
A)psychological
B)political
C)economic
D)technological
E)societal
A)psychological
B)political
C)economic
D)technological
E)societal
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58
Conditions that may prevent new firms from entering an industry are referred to as
A)barriers to entry.
B)strategic maneuvers.
C)unfair trade practices.
D)industry regulators.
E)entry inhibitors.
A)barriers to entry.
B)strategic maneuvers.
C)unfair trade practices.
D)industry regulators.
E)entry inhibitors.
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59
The main difference between a final consumer and an intermediate consumer is that
A)the intermediate consumer purchases finished products,whereas the final consumer buys only raw materials.
B)intermediate consumers buy raw materials and sell finished products to final consumers,who use them.
C)final consumers make more purchases than the intermediate consumers.
D)unlike final consumers,intermediate consumers provide monetary benefits to organizations by purchasing their products.
E)final consumers tend to have more bargaining power than intermediate consumers.
A)the intermediate consumer purchases finished products,whereas the final consumer buys only raw materials.
B)intermediate consumers buy raw materials and sell finished products to final consumers,who use them.
C)final consumers make more purchases than the intermediate consumers.
D)unlike final consumers,intermediate consumers provide monetary benefits to organizations by purchasing their products.
E)final consumers tend to have more bargaining power than intermediate consumers.
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60
Hospitals and universities are very expensive to run,not only due to the capital equipment that is required for each but also due to the personnel,such as specialized medical doctors and researchers.The cost of these types of institutions is an example of
A)a barrier to entry.
B)environmental uncertainty.
C)unfair competition.
D)high switching costs.
E)strategic maneuvering.
A)a barrier to entry.
B)environmental uncertainty.
C)unfair competition.
D)high switching costs.
E)strategic maneuvering.
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61
An outcome of environmental scanning is ________,which is the information necessary to decide how best to manage in a given competitive environment.
A)corporate governance
B)strategic vision
C)competitive intelligence
D)corporate espionage
E)competitive dissertation
A)corporate governance
B)strategic vision
C)competitive intelligence
D)corporate espionage
E)competitive dissertation
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62
Nargis writes a narrative that describes what she thinks will happen to her child-care business if the trend of flexible hours for corporate employees continues to grow.This narrative is an example of
A)benchmarking.
B)a scenario.
C)strategic maneuvering.
D)a divestiture.
E)strategic vision.
A)benchmarking.
B)a scenario.
C)strategic maneuvering.
D)a divestiture.
E)strategic vision.
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63
________ occurs when a firm invests in different types of businesses or products or when it expands geographically to reduce its dependence on a single market or technology.
A)Domain selection
B)Diversification
C)Acquisition
D)Divestiture
E)Empowerment
A)Domain selection
B)Diversification
C)Acquisition
D)Divestiture
E)Empowerment
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64
________ create alternative combinations of different factors into a total picture of the environment and a firm.
A)Scenarios
B)Forecasts
C)Benchmarks
D)Competitive intelligences
E)Strategic maneuvers
A)Scenarios
B)Forecasts
C)Benchmarks
D)Competitive intelligences
E)Strategic maneuvers
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65
Environmental ________ refers to the degree of discontinuous change that occurs within the industry.
A)complexity
B)dysfunction
C)contracting
D)cooptation
E)dynamism
A)complexity
B)dysfunction
C)contracting
D)cooptation
E)dynamism
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66
Two general types of proactive strategies for influencing an organization's environment are
A)dependent strategies and independent strategies.
B)independent action and cooperative action.
C)cooperative strategies and strategic maneuvering.
D)strategic maneuvering and dependent strategies.
E)independent action and strategic maneuvering.
A)dependent strategies and independent strategies.
B)independent action and cooperative action.
C)cooperative strategies and strategic maneuvering.
D)strategic maneuvering and dependent strategies.
E)independent action and strategic maneuvering.
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67
Aunt Lucy's Style is a company that sells different types of costume jewelry.When Aunt Lucy's Style spends its own money to promote the costume jewelry industry as a whole,the company is practicing
A)competitive aggression.
B)competitive pacification.
C)public relations.
D)voluntary cooptation.
E)comparative action.
A)competitive aggression.
B)competitive pacification.
C)public relations.
D)voluntary cooptation.
E)comparative action.
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68
To improve customer service in its overseas call center,Bell Software decided to investigate the call center practices of competing companies.The team discovered that a smaller company,Bumblebee Software Inc. ,seemed to have outstanding customer service.The team then determined differences between the organizations and developed a plan to incorporate the best elements of Bumblebee into Bell.This illustrates
A)environmental dynamism.
B)benchmarking.
C)strategic maneuvering.
D)cooperative action.
E)forecasting.
A)environmental dynamism.
B)benchmarking.
C)strategic maneuvering.
D)cooperative action.
E)forecasting.
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69
The managers at Green Thumb Gardening Tools engage in an annual organizational assessment,trying to predict industry changes as well as possible opportunities and threats.They look at issues,such as who their competitors are,current entry barriers,and what substitutes exist for their products.This assessment is called
A)scenario development.
B)forecasting.
C)benchmarking.
D)environmental scanning.
E)strategic maneuvering.
A)scenario development.
B)forecasting.
C)benchmarking.
D)environmental scanning.
E)strategic maneuvering.
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70
The method for predicting how variables will change in the future is known as
A)budgeting.
B)buffering.
C)forecasting.
D)benchmarking.
E)scanning.
A)budgeting.
B)buffering.
C)forecasting.
D)benchmarking.
E)scanning.
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71
One firm buying another is called a(n)
A)merger.
B)acquisition.
C)divestiture.
D)prospective.
E)defender.
A)merger.
B)acquisition.
C)divestiture.
D)prospective.
E)defender.
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72
Which of the following is true about using forecasts?
A)Multiple forecasts are best,and their predictions can be averaged.
B)Forecasts become more accurate when predicting further into the future.
C)Forecasts are useless when the future will look radically different from the past.
D)The more complex the forecast,the more accurate are the predictions.
E)The accuracy of forecasts does not vary from one application to another.
A)Multiple forecasts are best,and their predictions can be averaged.
B)Forecasts become more accurate when predicting further into the future.
C)Forecasts are useless when the future will look radically different from the past.
D)The more complex the forecast,the more accurate are the predictions.
E)The accuracy of forecasts does not vary from one application to another.
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73
Complete Office Products recently announced that it was selling off its office furniture division in order to realign itself more competitively in the marketing of its other products,particularly those in its office supplies and technology divisions.Which of the following strategic maneuvers is illustrated in this scenario?
A)diversification
B)an acquisition
C)a merger
D)divestiture
E)domain selection
A)diversification
B)an acquisition
C)a merger
D)divestiture
E)domain selection
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74
Which of the following combinations can result in a best-case scenario?
A)many competitors,high threat with and few entry barriers,and few customers
B)many competitors,high threat with and few entry barriers,and many customers
C)few entry barriers,many substitutes,and many customers
D)high industry growth,low threat with and many entry barriers,and customers with low bargaining power
E)low industry growth,high threat with and few entry barriers,and suppliers with low bargaining power
A)many competitors,high threat with and few entry barriers,and few customers
B)many competitors,high threat with and few entry barriers,and many customers
C)few entry barriers,many substitutes,and many customers
D)high industry growth,low threat with and many entry barriers,and customers with low bargaining power
E)low industry growth,high threat with and few entry barriers,and suppliers with low bargaining power
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75
Giving consumers what they want or need,the way they want it,the first time is known as
A)planned merchandise.
B)planned obsolescence.
C)customer service.
D)cause marketing.
E)operations management.
A)planned merchandise.
B)planned obsolescence.
C)customer service.
D)cause marketing.
E)operations management.
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76
________ strategies are used by an organization acting on its own to change some aspect of its current environment.
A)Flexible
B)Buffering
C)Independent
D)Smoothing
E)Cooperative
A)Flexible
B)Buffering
C)Independent
D)Smoothing
E)Cooperative
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77
Mila,who works as a manager for a manufacturing company,investigates what computer programs her company's five biggest rivals use for placing and tracking customer orders.She then compares the features of those programs with the program her company uses.What process has Mila used?
A)scenario planning
B)forecasting
C)benchmarking
D)environmental scanning
E)strategic maneuvering
A)scenario planning
B)forecasting
C)benchmarking
D)environmental scanning
E)strategic maneuvering
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78
Titan and Spencer-Fields are the two leading online booksellers.Recently,Titan engaged in an online price war with Spencer-Fields in order to gain greater market share.This is an example of ________ on the part of Titan.
A)cooptation
B)voluntary action
C)competitive pacification
D)competitive aggression
E)environmental scanning
A)cooptation
B)voluntary action
C)competitive pacification
D)competitive aggression
E)environmental scanning
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k this deck
79
Domain selection,diversification,mergers/acquisitions,and divestiture are all examples of
A)illegal boundary management.
B)maneuvering the competition.
C)strategic maneuvering.
D)independent strategies.
E)portfolio maneuvering.
A)illegal boundary management.
B)maneuvering the competition.
C)strategic maneuvering.
D)independent strategies.
E)portfolio maneuvering.
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80
The entrance by a company into another market or industry for which it has an existing expertise is called
A)benchmarking.
B)strategic positioning.
C)outsourcing.
D)domain selection.
E)cooptation.
A)benchmarking.
B)strategic positioning.
C)outsourcing.
D)domain selection.
E)cooptation.
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