Deck 3: Product Design

Question 1

Modular design involves:

A)Dividing the production process into separate work units
B)Dividing the products into product lines
C)Dividing the products into their similar components
D)Dividing the products into different cost categories

Answer 1

C

Question 2

The first step in QFD is to determine the customer attributes.The second step in QFD is to translate the customer attributes into target values.

Answer 2

False

Question 3

An example of a prototype is:

A)A military aircraft
B)The personal computer
C)A Broadway play
D)The original McDonald's restaurant

Answer 3

D

Question 4

Value analysis:

A)Improves the usefulness of the product without increasing the cost
B)Reduces the cost without reducing the usefulness of the product
C)Both a and b
D)None of the above

Question 5

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the:

A)Market pull approach to new-product introduction
B)Technology push approach to new-product introduction
C)Interfunctional view to new-product introduction
D)Dual approach to new-product introduction
E)Innovative approach to new-product introduction

Question 6

Quality Function Deployment:

A)Links customer requirements to technical specifications
B)Does not consider customer attributes important
C)Depends only on engineering characteristics
D)Assumes interactions between engineering characteristics are unimportant

Question 7

In which phase of the new-product design process are considerations about tradeoffs among product cost,quality,and schedule made?

A)Concept development
B)Product design
C)Preliminary process design
D)Pilot production/testing
E)Final process design

Question 8

Quality Function Deployment includes which of the following: (1)relative importance of customer attributes,(2)tolerance stack-up,(3)a comparison to the competitor's product,(4)engineering characteristics,(5)customer perceptions,(6)customer attributes,(7)variation around a target,(8)value analysis.

A)3,5,6,7,8
B)1,3,4,5,6
C)1,2,4,6,7
D)2,5,6,7,8

Question 9

Quality Function Deployment:

A)Is a tool for linking customer requirements to technical specifications
B)Facilitates inter-functional cooperation between marketing,engineering,and manufacturing
C)Relates engineering characteristics to each other
D)a and b only
E)a,b,and c

Question 10

Which of the following is not part of the new-product development process?

A)Concept development
B)Product design
C)Development of the marketing strategy
D)Pilot production/testing

Question 11

When marketing,engineering,and operations simultaneously develop a product,this approach is known as _______ _________.

A)Sequential process
B)Traditional approach
C)Concurrent engineering
D)Both a and b
E)None of the above

Question 12

The market-pull view of new product innovation is to:

A)"Pull" the products into the market as fast as possible
B)Develop products that the company can sell
C)Market whatever the company makes best
D)Make new products appealing through packaging

Question 13

Market pull is the best way to introduce new products.

Question 14

According to Leonard-Barton,the three types of misalignments between product design and operations are:

A)Technology,reward systems,and infrastructure
B)Technology,process,and design
C)Technology,culture,and hierarchy
D)None of the above

Question 15

Misalignments between operations and product design can occur in technology,infrastructure,and rewards systems.

Question 16

One of the major benefits of concurrent engineering is the reduction in the project design times.

Question 17

A restaurant offers a "customer's choice" sandwich where the customer specifies the types of bread,meat,cheese and topping he or she wants.There are three types of bread,three types of meat,three types of cheese and four types of topping.How many different sandwiches can the restaurant make?

A)4
B)27
C)108
D)162

Question 18

Design for manufacturing involves:

A)Simplification of products
B)Development of successive generations of products
C)Manufacture of multiple products using common parts,processes,and modules
D)Both a and b
E)Both a and c

Question 19

Product design supports the business strategy.

Question 20

Process design:

A)Is the way new product ideas are developed
B)Is the next stage after product design
C)Is considered less important to a company than product design
D)Should occur at the same time as product design

Question 21

ISO 9000 requires that a new-product development process be defined and followed by a company.

Question 22

With the technology push view of new-product introduction,technology and market equally determine which products a firm should make.

Question 23

What criteria are important when a company is considering a supplier as a potential collaborator in new-product development?

Question 24

Explain the information conveyed by various elements in the house of quality.
Customer Attributes (CA): Are present on the left side of the chart and represent the voice of the customer.

Question 25

Modular design offers a fundamental way to change product design thinking.

Question 26

Medtronic Inc.is in the process of developing a pacemaker,which is a small metal case that contains electronic circuitry and a battery to regulate the heartbeat.Describe the typical phases that should be followed by Medtronic Inc.while developing this novel technology.
The various stages that are to be adopted by Medtronic Inc.while developing the pacemaker are as follows:

Question 27

What are ways in which a company could collaborate with customers for new-product design?