Deck 8: Pricing and Output Decisions: Perfect Competition and Monopoly Appendices 8A and 8B

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Question
Assume a perfectly competitive firm's short-run cost is TC = 100 + 160Q + 3Q2.If the market price is $196,what should it do?

A)produce 5 units and continue operating
B)produce 6 units and continue operating
C)produce zero units (i.e.,shut down)
D)Cannot be determined from the above information
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Question
A normal profit is

A)revenues minus opportunity cost of zero.
B)revenues minus accounting cost of zero.
C)a zero accounting profit.
D)revenues minus accounting and opportunity cost of zero.
Question
Which of the following characteristics is most important in differentiating between perfect competition and all other types of markets?

A)whether or not the product is standardized
B)whether or not there is complete market information about price
C)whether or not firms are price takers
D)All of the above are equally important.
Question
Demand facing an individual,perfectly competitive firm is

A)perfectly inelastic at the quantity the firm chooses to produce.
B)perfectly inelastic at the quantity determined by market forces.
C)perfectly elastic at the price the firm chooses to charge.
D)perfectly elastic at the price determined by market forces.
Question
Which of the following is false?

A)A monopolist will sell less at a higher price.
B)A monopolist has a marginal revenue that is less than the price.
C)A monopolist will produce where MR = MC.
D)A monopolist is a price taker.
Question
Which of the following conditions would definitely cause a perfectly competitive company to shut down in the short run?

A)P < MC
B)P = MC < AC
C)P < AVC
D)P = MR
Question
The principle marginal revenue equal-marginal-cost rule for maximizing profit

A)does not apply to firms in the monopoly or oligopolistic industries.
B)applies only for firm in perfect competition but not in monopolistic competition.
C)applies to new firms but not to existing firms in an industry.
D)applies to all the firms in all industries.
Question
In perfect competition

A)the firm's demand curve is relatively elastic.
B)the firm's demand curve is relatively inelastic.
C)the firm's demand curve is perfectly elastic.
D)the firm's demand curve is perfectly inelastic.
Question
Mars Inc.produces 100,000 boxes of Snickers bars which sell for $4 a box.If variable costs are $3 per box,and it has $150,000 fixed operating costs,in the short run,it should

A)shut down as fixed costs are not being covered.
B)keep producing as profits are $50,000.
C)keep producing as variable costs are being met.
D)keep producing as total costs are being recovered.
Question
Which is a required characteristic of a perfectly competitive industry?

A)There are few firms so that none can influence market price.
B)Products are highly differentiated.
C)Barriers to entry are high.
D)None of the above
Question
If a perfectly competitive firm incurs an economic loss,it should

A)shut down immediately.
B)try to raise its price.
C)shut down in the long run.
D)shut down if this loss exceeds fixed cost.
Question
In long-run equilibrium a perfectly competitive firm will operate where the price is

A)greater than MR but equal to MC and minimum ATC.
B)greater than MR and MC,but equal to minimum ATC.
C)greater than MC and minimum ATC,but equal to MR.
D)equal to MR,MC and minimum to ATC.
Question
A feature of perfect competition is

A)use of non-price competition by firms.
B)mutual interdependence among firms.
C)unique products.
D)standardized products.
Question
Assume a profit maximizing firm's short-run cost is TC = 700 + 60Q.If its demand curve is P = 300 - 15Q,what should it do in the short run?

A)shut down
B)continue operating in the short run even though it is losing money
C)continue operating because it is earning an economic profit
D)Cannot be determined from the above information
Question
A perfectly competitive firm sells 15 units of output at the going market price of $10.Suppose its average fixed cost is $15 and its average variable cost is $8.Its contribution margin (i.e.,contribution to fixed cost)is

A)$30.
B)$150.
C)$105.
D)Cannot be determined from the above information
Question
In economic analysis,any amount of profit earned above zero is considered "above normal" because

A)normally firms are supposed to earn zero profit.
B)this would indicate that the firm's revenue exceeded both its accounting and opportunity cost.
C)this would indicate that the firm was at least earning a profit equal to its opportunity cost.
D)this would indicate that the firm's revenue exceeded its accounting cost.
Question
Which of the following markets comes closes to the model of perfect competition?

A)automobile industry
B)information technology industry
C)aerospace industry
D)agriculture
Question
For a demand curve that is horizontal,the marginal revenue curve

A)will be to the right of the demand curve and half as steep.
B)will be to the left of the demand curve and half as steep.
C)will be to the right of the demand curve and twice as steep.
D)will be the same as the demand curve.
Question
In perfect competition,if firms enter the market in the long run

A)total supply will increase causing market price to increase.
B)total supply will decrease causing market price to decrease.
C)total supply will decrease causing market price to increase.
D)total supply will increase causing market price to decrease.
Question
According to the shutdown rule,a firm should produce no output in the short run if

A)price is below minimum average total cost.
B)price is above minimum average total cost.
C)total revenues are lower than total fixed costs.
D)price is below minimum average variable costs.
Question
For a linear demand curve that is downward sloping,the marginal revenue curve

A)will be to the left of the demand curve and twice as steep.
B)will be to the right of the demand curve and twice as steep.
C)will be to the left of the demand curve and half as steep.
D)will be the same as the demand curve.
Question
When a firm has the power to establish its price

A)P = MR.
B)P = MC.
C)P > MR.
D)P < MR.
Question
A monopoly will usually produce

A)where its demand curve is inelastic.
B)where its demand curve is elastic.
C)where its demand curve is either elastic or inelastic.
D)only when its demand curve is perfectly inelastic.
Question
If a monopoly wants to maximize its profit,it should produce in the range where

A)its average costs are declining.
B)its demand curve is elastic.
C)its marginal costs are declining.
D)its marginal costs are less than its average costs.
Question
Which of the following correctly completes this statement? The monopolist's marginal revenue

A)will be greater than price.
B)will be less than price.
C)will be equal to price.
D)will be greater than total revenues.
Question
In the short run,which of the following would indicate that a perfectly competitive firm is producing an output for which it is receiving a normal profit?

A)P > AC
B)AVC < P < AC
C)P = AC
D)P = AVC
Question
Monopoly is characterized by

A)unique products.
B)market entry and exit are difficult or impossible.
C)non-price competition not necessary.
D)All of the above
Question
When a firm produces at the point where MR = MC,the profit that it is earning is considered to be

A)maximum.
B)normal.
C)above normal.
D)Not enough information is provided.
Question
When MR = MC

A)marginal profit is maximized.
B)total profit is maximized.
C)marginal profit is positive.
D)total profit is zero.
Question
Firms are "price makers" if they

A)have sufficient market power to set their product price.
B)make the market price their product price.
C)make their product price competitive.
D)None of the above
Question
A firm that seeks to maximize its revenue is most likely to adhere to which of the following?

A)MR = MC
B)MR = 0
C)MR = P
D)MR < MC
Question
Which of the following is true for a monopoly?

A)P = MC
B)P = MR
C)P > MR
D)P < MR
Question
The fact that a perfectly competitive firm has a perfectly elastic demand curve means

A)there is no limit to the firm's profits.
B)there is no limit to the firm's revenues.
C)that it can sell all it wants at any price.
D)None of the above
Question
When the slope of the total revenue curve is equal to the slope of the total cost curve

A)profit is maximized.
B)marginal revenue equals marginal cost.
C)the marginal cost curve intersects the total average cost curve.
D)the total cost curve is at its minimum.
E)Both A and B
Question
A monopolist sells 100 units at $10 per unit and 90 units at $15 per unit.The marginal revenue from the tenth unit is

A)$1000.
B)$1350.
C)$100.
D)$350.
Question
In the short run a firm should shut down if it cannot

A)make normal profits.
B)make economic profits.
C)cover its variable costs.
D)cover its fixed costs.
Question
The main difference between the price-quantity graph of a perfectly competitive firm and a monopoly is

A)that the competitive firm's demand curve is horizontal,while that of the monopoly is downward sloping.
B)that a monopoly always earns an economic profit while a competitive company always earns only normal profit.
C)that a monopoly maximizes its profit when marginal revenue is greater than marginal cost.
D)that a monopoly does not incur increasing marginal cost.
Question
Which of the following is true about a monopoly?

A)Its demand curve is generally less elastic than in more competitive markets.
B)It will always earn economic profit.
C)It will always produce the same as a perfectly competitive firm.
D)It will always be subject to government regulation.
E)None of the above is true.
Question
If an industry could be organized either perfectly competitively or as monopoly,a monopoly would

A)produce less output.
B)produce where P > MC.
C)charge higher prices.
D)All of the above
Question
At the point at which P=MC,suppose that a perfectly competitive firm's MC = $100,its AVC = $80 and its AC = $110.This firm should

A)shut down immediately.
B)continue operating in the short run.
C)try to take advantage of economies of scale.
D)try to increase its advertising and promotion.
Question
A monopolist has demand and cost curves given by:
QD = 10,000 - 20P
TC = 1,000 + 10Q + .05Q2
a.Find the monopolist's profit-maximizing quantity and price.
b.Find the monopolist's profit.
Question
You've been hired by an unprofitable firm to determine whether it should shut down its operation.The firm currently uses 70 workers to produce 300 units of output per day.The daily wage (per worker)is $100,and the price of the firm's output is $30.The cost of other variable inputs is $500 per day.Although you don't know the firm's fixed cost,you know that it is high enough that the firm's total costs exceed its total revenue.You know that the marginal cost of the last unit is $30.Should the firm continue to operate at a loss? Carefully explain your answer.
Question
Describe the process by which the competitive market establishes a price at which all firms are just earning normal profits.
Question
A perfectly competitive firm has total revenue and total cost curves given by:
TR = 100Q
TC = 5,000 + 2Q + 0.2 Q2
a.Find the profit-maximizing output for this firm.
b.What profit does the firm make?
Question
A perfectly competitive firm has the cost function TC = 1000 + 2Q + 0.1 Q2.What is the lowest price at which this firm can break even?
Question
How can break-even analysis be used to project the level of operation needed to achieve a targeted profit level?
Question
True,false,or uncertain? Any firm that is not covering fixed costs should shut down in the short run.
Question
Suppose that a perfectly competitive industry is in long-run equilibrium,and demand increases.Explain the short- and long-run effects on the firm and the industry.
Question
What is the Degree of Operating Leverage?
Question
Market price is $50.The firm's marginal cost curve is given by MC = 10 + 2Q.
a.Find the profit-maximizing output for the firm.
b.At this output,is the firm making a profit? Explain your answer.
Question
Explain the difference between economic and normal profits.
Question
Describe the difference in market structure between monopoly and oligopoly.
Question
Why would a firm choose to remain in an industry in which it makes an economic profit of zero?
Question
What are the limitations in using break-even analysis?
Question
A monopolist has demand and cost curves given by:
QD = 1000 - 2P
TC = 5,000 + 50Q
a.Find the monopolist's profit-maximizing quantity and price.
b.Find the monopolist's profit.
Question
A monopolist's demand function is P = 1624 - 4Q,and its total cost function is
TC = 22,000 + 24Q -4Q2 + 1/3 Q3,where Q is output produced and sold.
a.At what level of output and sales (Q)and price (P)will total profits be maximized?
b.At what level of output and sales (Q)and price (P)will total revenue be maximized?
c.At what price (P)should the monopolist shut down?
Question
What does it mean to say that a perfectly competitive firm is a price taker? Can't a firm set any price it chooses?
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Deck 8: Pricing and Output Decisions: Perfect Competition and Monopoly Appendices 8A and 8B
1
Assume a perfectly competitive firm's short-run cost is TC = 100 + 160Q + 3Q2.If the market price is $196,what should it do?

A)produce 5 units and continue operating
B)produce 6 units and continue operating
C)produce zero units (i.e.,shut down)
D)Cannot be determined from the above information
B
2
A normal profit is

A)revenues minus opportunity cost of zero.
B)revenues minus accounting cost of zero.
C)a zero accounting profit.
D)revenues minus accounting and opportunity cost of zero.
D
3
Which of the following characteristics is most important in differentiating between perfect competition and all other types of markets?

A)whether or not the product is standardized
B)whether or not there is complete market information about price
C)whether or not firms are price takers
D)All of the above are equally important.
C
4
Demand facing an individual,perfectly competitive firm is

A)perfectly inelastic at the quantity the firm chooses to produce.
B)perfectly inelastic at the quantity determined by market forces.
C)perfectly elastic at the price the firm chooses to charge.
D)perfectly elastic at the price determined by market forces.
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5
Which of the following is false?

A)A monopolist will sell less at a higher price.
B)A monopolist has a marginal revenue that is less than the price.
C)A monopolist will produce where MR = MC.
D)A monopolist is a price taker.
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6
Which of the following conditions would definitely cause a perfectly competitive company to shut down in the short run?

A)P < MC
B)P = MC < AC
C)P < AVC
D)P = MR
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Unlock Deck
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7
The principle marginal revenue equal-marginal-cost rule for maximizing profit

A)does not apply to firms in the monopoly or oligopolistic industries.
B)applies only for firm in perfect competition but not in monopolistic competition.
C)applies to new firms but not to existing firms in an industry.
D)applies to all the firms in all industries.
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Unlock Deck
k this deck
8
In perfect competition

A)the firm's demand curve is relatively elastic.
B)the firm's demand curve is relatively inelastic.
C)the firm's demand curve is perfectly elastic.
D)the firm's demand curve is perfectly inelastic.
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9
Mars Inc.produces 100,000 boxes of Snickers bars which sell for $4 a box.If variable costs are $3 per box,and it has $150,000 fixed operating costs,in the short run,it should

A)shut down as fixed costs are not being covered.
B)keep producing as profits are $50,000.
C)keep producing as variable costs are being met.
D)keep producing as total costs are being recovered.
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Unlock for access to all 57 flashcards in this deck.
Unlock Deck
k this deck
10
Which is a required characteristic of a perfectly competitive industry?

A)There are few firms so that none can influence market price.
B)Products are highly differentiated.
C)Barriers to entry are high.
D)None of the above
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k this deck
11
If a perfectly competitive firm incurs an economic loss,it should

A)shut down immediately.
B)try to raise its price.
C)shut down in the long run.
D)shut down if this loss exceeds fixed cost.
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12
In long-run equilibrium a perfectly competitive firm will operate where the price is

A)greater than MR but equal to MC and minimum ATC.
B)greater than MR and MC,but equal to minimum ATC.
C)greater than MC and minimum ATC,but equal to MR.
D)equal to MR,MC and minimum to ATC.
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13
A feature of perfect competition is

A)use of non-price competition by firms.
B)mutual interdependence among firms.
C)unique products.
D)standardized products.
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Unlock for access to all 57 flashcards in this deck.
Unlock Deck
k this deck
14
Assume a profit maximizing firm's short-run cost is TC = 700 + 60Q.If its demand curve is P = 300 - 15Q,what should it do in the short run?

A)shut down
B)continue operating in the short run even though it is losing money
C)continue operating because it is earning an economic profit
D)Cannot be determined from the above information
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k this deck
15
A perfectly competitive firm sells 15 units of output at the going market price of $10.Suppose its average fixed cost is $15 and its average variable cost is $8.Its contribution margin (i.e.,contribution to fixed cost)is

A)$30.
B)$150.
C)$105.
D)Cannot be determined from the above information
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k this deck
16
In economic analysis,any amount of profit earned above zero is considered "above normal" because

A)normally firms are supposed to earn zero profit.
B)this would indicate that the firm's revenue exceeded both its accounting and opportunity cost.
C)this would indicate that the firm was at least earning a profit equal to its opportunity cost.
D)this would indicate that the firm's revenue exceeded its accounting cost.
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Unlock for access to all 57 flashcards in this deck.
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k this deck
17
Which of the following markets comes closes to the model of perfect competition?

A)automobile industry
B)information technology industry
C)aerospace industry
D)agriculture
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Unlock for access to all 57 flashcards in this deck.
Unlock Deck
k this deck
18
For a demand curve that is horizontal,the marginal revenue curve

A)will be to the right of the demand curve and half as steep.
B)will be to the left of the demand curve and half as steep.
C)will be to the right of the demand curve and twice as steep.
D)will be the same as the demand curve.
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k this deck
19
In perfect competition,if firms enter the market in the long run

A)total supply will increase causing market price to increase.
B)total supply will decrease causing market price to decrease.
C)total supply will decrease causing market price to increase.
D)total supply will increase causing market price to decrease.
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k this deck
20
According to the shutdown rule,a firm should produce no output in the short run if

A)price is below minimum average total cost.
B)price is above minimum average total cost.
C)total revenues are lower than total fixed costs.
D)price is below minimum average variable costs.
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Unlock Deck
k this deck
21
For a linear demand curve that is downward sloping,the marginal revenue curve

A)will be to the left of the demand curve and twice as steep.
B)will be to the right of the demand curve and twice as steep.
C)will be to the left of the demand curve and half as steep.
D)will be the same as the demand curve.
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22
When a firm has the power to establish its price

A)P = MR.
B)P = MC.
C)P > MR.
D)P < MR.
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23
A monopoly will usually produce

A)where its demand curve is inelastic.
B)where its demand curve is elastic.
C)where its demand curve is either elastic or inelastic.
D)only when its demand curve is perfectly inelastic.
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24
If a monopoly wants to maximize its profit,it should produce in the range where

A)its average costs are declining.
B)its demand curve is elastic.
C)its marginal costs are declining.
D)its marginal costs are less than its average costs.
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25
Which of the following correctly completes this statement? The monopolist's marginal revenue

A)will be greater than price.
B)will be less than price.
C)will be equal to price.
D)will be greater than total revenues.
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26
In the short run,which of the following would indicate that a perfectly competitive firm is producing an output for which it is receiving a normal profit?

A)P > AC
B)AVC < P < AC
C)P = AC
D)P = AVC
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27
Monopoly is characterized by

A)unique products.
B)market entry and exit are difficult or impossible.
C)non-price competition not necessary.
D)All of the above
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28
When a firm produces at the point where MR = MC,the profit that it is earning is considered to be

A)maximum.
B)normal.
C)above normal.
D)Not enough information is provided.
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29
When MR = MC

A)marginal profit is maximized.
B)total profit is maximized.
C)marginal profit is positive.
D)total profit is zero.
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30
Firms are "price makers" if they

A)have sufficient market power to set their product price.
B)make the market price their product price.
C)make their product price competitive.
D)None of the above
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Unlock Deck
k this deck
31
A firm that seeks to maximize its revenue is most likely to adhere to which of the following?

A)MR = MC
B)MR = 0
C)MR = P
D)MR < MC
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32
Which of the following is true for a monopoly?

A)P = MC
B)P = MR
C)P > MR
D)P < MR
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k this deck
33
The fact that a perfectly competitive firm has a perfectly elastic demand curve means

A)there is no limit to the firm's profits.
B)there is no limit to the firm's revenues.
C)that it can sell all it wants at any price.
D)None of the above
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Unlock Deck
k this deck
34
When the slope of the total revenue curve is equal to the slope of the total cost curve

A)profit is maximized.
B)marginal revenue equals marginal cost.
C)the marginal cost curve intersects the total average cost curve.
D)the total cost curve is at its minimum.
E)Both A and B
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35
A monopolist sells 100 units at $10 per unit and 90 units at $15 per unit.The marginal revenue from the tenth unit is

A)$1000.
B)$1350.
C)$100.
D)$350.
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Unlock Deck
k this deck
36
In the short run a firm should shut down if it cannot

A)make normal profits.
B)make economic profits.
C)cover its variable costs.
D)cover its fixed costs.
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Unlock Deck
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37
The main difference between the price-quantity graph of a perfectly competitive firm and a monopoly is

A)that the competitive firm's demand curve is horizontal,while that of the monopoly is downward sloping.
B)that a monopoly always earns an economic profit while a competitive company always earns only normal profit.
C)that a monopoly maximizes its profit when marginal revenue is greater than marginal cost.
D)that a monopoly does not incur increasing marginal cost.
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k this deck
38
Which of the following is true about a monopoly?

A)Its demand curve is generally less elastic than in more competitive markets.
B)It will always earn economic profit.
C)It will always produce the same as a perfectly competitive firm.
D)It will always be subject to government regulation.
E)None of the above is true.
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Unlock Deck
k this deck
39
If an industry could be organized either perfectly competitively or as monopoly,a monopoly would

A)produce less output.
B)produce where P > MC.
C)charge higher prices.
D)All of the above
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Unlock Deck
k this deck
40
At the point at which P=MC,suppose that a perfectly competitive firm's MC = $100,its AVC = $80 and its AC = $110.This firm should

A)shut down immediately.
B)continue operating in the short run.
C)try to take advantage of economies of scale.
D)try to increase its advertising and promotion.
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Unlock for access to all 57 flashcards in this deck.
Unlock Deck
k this deck
41
A monopolist has demand and cost curves given by:
QD = 10,000 - 20P
TC = 1,000 + 10Q + .05Q2
a.Find the monopolist's profit-maximizing quantity and price.
b.Find the monopolist's profit.
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42
You've been hired by an unprofitable firm to determine whether it should shut down its operation.The firm currently uses 70 workers to produce 300 units of output per day.The daily wage (per worker)is $100,and the price of the firm's output is $30.The cost of other variable inputs is $500 per day.Although you don't know the firm's fixed cost,you know that it is high enough that the firm's total costs exceed its total revenue.You know that the marginal cost of the last unit is $30.Should the firm continue to operate at a loss? Carefully explain your answer.
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43
Describe the process by which the competitive market establishes a price at which all firms are just earning normal profits.
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44
A perfectly competitive firm has total revenue and total cost curves given by:
TR = 100Q
TC = 5,000 + 2Q + 0.2 Q2
a.Find the profit-maximizing output for this firm.
b.What profit does the firm make?
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45
A perfectly competitive firm has the cost function TC = 1000 + 2Q + 0.1 Q2.What is the lowest price at which this firm can break even?
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46
How can break-even analysis be used to project the level of operation needed to achieve a targeted profit level?
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47
True,false,or uncertain? Any firm that is not covering fixed costs should shut down in the short run.
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48
Suppose that a perfectly competitive industry is in long-run equilibrium,and demand increases.Explain the short- and long-run effects on the firm and the industry.
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49
What is the Degree of Operating Leverage?
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50
Market price is $50.The firm's marginal cost curve is given by MC = 10 + 2Q.
a.Find the profit-maximizing output for the firm.
b.At this output,is the firm making a profit? Explain your answer.
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51
Explain the difference between economic and normal profits.
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52
Describe the difference in market structure between monopoly and oligopoly.
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53
Why would a firm choose to remain in an industry in which it makes an economic profit of zero?
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54
What are the limitations in using break-even analysis?
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55
A monopolist has demand and cost curves given by:
QD = 1000 - 2P
TC = 5,000 + 50Q
a.Find the monopolist's profit-maximizing quantity and price.
b.Find the monopolist's profit.
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56
A monopolist's demand function is P = 1624 - 4Q,and its total cost function is
TC = 22,000 + 24Q -4Q2 + 1/3 Q3,where Q is output produced and sold.
a.At what level of output and sales (Q)and price (P)will total profits be maximized?
b.At what level of output and sales (Q)and price (P)will total revenue be maximized?
c.At what price (P)should the monopolist shut down?
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57
What does it mean to say that a perfectly competitive firm is a price taker? Can't a firm set any price it chooses?
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