Deck 15: Bargaining and Negotiation

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Question
If the expected litigation value for each firm for a case is $275,000 and the court costs for the firms are $55,000 and $30,000 respectively,then the size of the zone of a mutually beneficial agreement is:

A)$220,000.
B)$85,000.
C)$25,000.
D)$75,000.
E)$245,000.
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Question
An out-of-court settlement in a dispute is mutually beneficial if the:

A)difference between the parties' court costs is greater than the difference between their expected values from litigation.
B)sum of the parties' court costs is smaller than the difference between their expected values from litigation.
C)sum of the parties' court costs is greater than the difference between their expected values from litigation.
D)sum of the parties' court costs is greater than the sum of their expected values from litigation.
E)difference between the parties' court costs is smaller than the difference between their expected values from litigation.
Question
The total net benefit from a quantity-price contract is maximum when:

A)the marginal benefit to the buyer exceeds the seller's marginal cost.
B)the seller's marginal cost exceeds the buyer's marginal benefit.
C)the marginal benefit to the buyer is at its maximum.
D)the marginal cost to the seller is at its minimum.
E)the marginal benefit to the buyer equals the seller's marginal cost.
Question
When each party makes a single offer to divide profits,an equilibrium is reached only if:

A)the individual profits add up to less than 100% of the total profit.
B)each party gets an equal share.
C)the individual profits add up to more than 100% of the total profit.
D)the sum of the individual profits is equal to the total profit.
E)an increase in share of a party does not reduce the share of the other party.
Question
Total trading gains available in a negotiation are high if:

A)the trading parties have strong negotiating skills.
B)the traded commodity has a large number of substitutes.
C)the traded commodity has multiple uses.
D)the seller's value is significantly lower than the buyer's value.
E)the final price of the traded commodity exceeds the buyer's walk-away price.
Question
The _____ is the line that joins all the combinations of buyer's profit and seller's profit at all possible prices within the zone of agreement.

A)profit contour
B)payoff frontier
C)profit curve
D)welfare frontier
E)marginal benefit curve
Question
An agent is said to be risk averse only if he assesses:

A)an outcome's certainty equivalent to be greater than its expected value.
B)the expected value of an outcome to be negative.
C)an outcome's expected value to be equal to its certainty equivalent.
D)an outcome's certainty equivalent to be less than its expected value.
E)an outcome's certainty equivalent to be negative
Question
Contractor A is negotiating to build a warehouse for Firm B to be completed in 75 days.Contractor A's estimated cost is $200,000.Pushing forward the completion date by 15 days would allow it to reduce its cost by $30,000.The value to Firm B of the warehouse is $250,000 if completed in 75 days and $235,000 if completed in 90 days.A mutually beneficial,efficient deal:

A)means completion of the warehouse construction in 90 days at a price greater than $235,000.
B)means completion of the warehouse construction in 90 days at a price between $170,000 and $235,000.
C)is not possible as there is no zone of agreement.
D)means completion of the warehouse construction in 75 days at a price between $200,000 and $250,000.
E)is possible only if contractor A agrees to build the warehouse in 75 days.
Question
A bilateral monopoly refers to a market situation in which:

A)a monopolist sells in two different markets.
B)two prominent firms merge to form a monopoly.
C)a single seller faces a single buyer.
D)a monopolist uses only two inputs for production.
E)two firms in the market have equal market shares.
Question
The size of the zone of agreement measures:

A)the difference between the buyer's marginal benefit and the price.
B)the average of the trading parties' walk-away prices.
C)the difference between the seller's marginal cost and the price.
D)the difference between the buyer's and seller's walk-away values.
E)the excess of producer's surplus over consumer's surplus.
Question
The prospect for a mutually beneficial agreement between a large and a small firm is affected by all of the following except:

A)the litigation costs.
B)differences in probability assessments of the two firms.
C)the expected value from litigation by the small firm.
D)the monopoly power enjoyed by the firms in the market.
E)the expected value from litigation by the large firm.
Question
An efficient quantity-price agreement is achieved by:

A)finding a point of tangency between buyer and seller profit contours.
B)supplying the maximum quantity that the buyer demands.
C)finding the buyer's value-maximizing quantity.
D)minimizing the supplier's average cost per unit.
E)finding a point where the seller's marginal cost is equal to zero.
Question
Given buyer and seller walk-away prices of $40,000 and $60,000,respectively:

A)the buyer can enjoy a maximum surplus of $10,000.
B)the seller can earn a maximum profit of $10,000.
C)the size of the zone of agreement is $20,000.
D)a zone of agreement does not exist.
E)the size of the zone of agreement is $100,000.
Question
The expected value of litigation for both firms A and B both is $500,000 in favor of Firm A.The court costs for A and B are $60,000 and $100,000,respectively.Calculate the collective benefit that can be obtained if both firms agree to an out-of-court settlement.

A)$200,000
B)$160,000
C)$500,000
D)$40,000
E)$60,000
Question
If both parties have perfect information about all economic facts of the negotiation:

A)the parties should reach an efficient agreement.
B)the parties are sure to reach an equitable agreement.
C)any mutually-beneficial profit split can be supported as an efficient outcome.
D)a 50-50 profit split is the sole equilibrium outcome.
E)a price offered by one party is most likely to fall beyond the zone of agreement.
Question
The outcome of a negotiated agreement is deemed efficient only if:

A)neither the buyer nor the seller receives more than 60% of the total surplus.
B)the sum of the buyer's and seller's profit shares is less than 100%.
C)the agreement equitably balances both sides' interests.
D)both parties benefit from the agreement (relative to their walk-away options).
E)no other agreement makes one party better off without making the other worse off.
Question
Which of the following is true of a distributive bargain?

A)A distributive bargain is a situation where the parties negotiate over the share of total profit.
B)A distributive bargain is a situation where total profits are distributed equally among the participating parties.
C)In a distributive bargain,the individual profits of the trading parties are maximized.
D)A distributive bargain is not possible in a bilateral monopoly.
E)A distributive bargain cannot lead to a socially efficient outcome.
Question
The optimal response to an uncertain negotiation is risk sharing if:

A)both parties involved are risk lovers.
B)both parties involved are risk averse.
C)one party is risk averse and the other is risk neutral.
D)one party is a risk lover and the other is risk neutral.
E)both parties involved are risk neutral.
Question
The minimum price that a seller is willing to accept for his product and the maximum price a buyer is willing to pay for the product are referred to as their:

A)bid prices.
B)reservation prices.
C)offer prices.
D)sale prices.
E)traded prices.
Question
In multiple-issue negotiations where monetary compensation is available:

A)there is less opportunity for mutual gain than when a single issue is at stake.
B)a new issue should be adopted only if the benefit to one side exceeds the cost to the other.
C)a new issue should be adopted only if both sides directly benefit.
D)a new issue should be adopted if it increases the benefit to any one of the parties,even at the expense of the other.
E)efficiency cannot be attained by merely increasing the total value the parties derive from the negotiation.
Question
Describe factors that might cause bargainers to fail to reach efficient agreements.
Question
How do differences in probability assessments cause two firms to assess different values for a transaction?
Question
"All agreements involve compromise,which means each party has to give up something.Therefore,there is no such thing as a mutually beneficial agreement since everyone loses something." Comment.
Question
In each case,determine the total possible trading gain (i.e. ,the sum of the agents' profits).
(a)The seller's and buyer's reservation prices are $275,000 and $375,000,respectively.
Question
In recent years,the U.S.government has often negotiated cost-plus contracts (CPC)with defense firms developing new weapons systems.Under a CPC,the government reimburses the contractor for the total costs it incurs.Frequently,the result is cost overruns in development.Why might this occur? How might an alternative contract structure remedy this problem? Could this contract solution cause a new problem?
Question
A faulty gasket on a piece of machinery supplied by Firm Z caused a fluid leak that damaged equipment in Factory X.Determine the range of out-of-court settlements when the expected value of litigation for the two firms is $65,000 in favor of Factory X.The court costs for Firm Z are $20,000;the costs for Factory X are $25,000.
Question
Discuss the differences between one-shot bargaining situations and repeated situations.Will the situations produce different bargaining strategies? Explain why or why not.
Question
Briefly summarize how bargaining can be simultaneously cooperative and competitive.
Question
How do bargaining strategies differ between multiple-issue negotiations and single-issue negotiations?
Question
Under imperfect information,bargainers:

A)may miss some efficient agreements due to self-interested strategic behavior.
B)can never reach an efficient agreement.
C)often have sufficient incentives to fulfill the terms of the agreement.
D)will have an interest in revealing their true values at the outset of negotiations.
E)typically start with moderate and compatible demands.
Question
The expected value of litigation for both firms A and B both is $300,000 in favor of Firm A.The court costs for A and B are $50,000 and $75,000,respectively.
(a)Determine the range of out-of-court settlements for Firms A and B.
Question
A movie producer is negotiating with an up-coming director to direct its next summer action film.The director's latest movie has been well-received and there is talk that he might be nominated for an academy award.The producer believes the director is currently worth a $500,000 fee but would be worth a $2 million fee if he is nominated for an Oscar (these are the producer's reservation prices).For his part,the director's current walk-away price is $300,000 but it would rise to $1.5 million with an Oscar nomination.The producer thinks the chance of a nomination is 0.3;the director thinks it is 0.6.
(a)Can the parties agree on a flat dollar fee? If so,what is the zone of agreement?
Question
Which of the following is true of repeated negotiations between two firms?

A)In a repeated negotiation the bargaining behavior of the firms is motivated solely by the immediate profit available from an agreement.
B)The reputation of a firm does not play a significant role in repeated negotiations.
C)Repeated negotiations enhance the scope for purely opportunistic behavior by firms.
D)The firm with a weaker bargaining power is in a position to receive a greater share of the profit in repeated negotiation.
E)In repeated negotiation firms have obvious incentives to maintain a cooperative relationship.
Question
What factors are responsible for buyers and sellers holding different walk-away prices?
Question
A would-be acquirer is preparing to make a first-and-final tender offer to acquire target Company T.The acquirer judges that Company T's reservation value is somewhere between $60 and $90 per share,with all values in between equally likely.Under its own management,the acquirer predicts that the target will be worth $100 per share.Should the firm offer $90 per share to assure that Company T will sell out? Determine the offer that maximizes the acquirer's expected profit.
Question
At her current per-day consulting charge,a freelance marketing consultant finds herself with as many jobs as she can handle.In fact,over the past six months,she has been hired by nine of the ten clients who have made queries about her services.At her current charge,she finds herself indifferent between "taking or leaving" the extra work.Evaluate the consultant's pricing strategy.
Question
What determines whether or not a company will settle out of court when sued for a faulty product? How might the company react differently if other agents might sue it in the future? Explain.
Question
Suppose four identical,risk-averse individuals form a partnership to share equally the profit or loss from an investment.
(a)What is the effect on each individual's expected profit and certainty equivalent (CE)?
Question
Why might legislators often end up reversing their political position on an issue by voting in favor of a bill when previously they had spoken out against it?
Question
Determine the value-maximizing order quantity when the buyer's total value from purchasing Q units of output is B = 30Q - Q2‚ and the seller's cost of producing Q units is C = 0.5Q2.
Question
In winter 2000,Time Warner (TW)and Disney were engaged in lengthy negotiations to strike a deal so that TW's cable television service would continue to carry Disney programming and Disney's ABC network channels.Without an agreement,TW would lose ABC and Disney shows in 3.5 million homes across seven major markets.Disney was demanding as much as $300 million from TW for the right to carry the channels.It also wanted TW to feature its new channels (including Toon Disney)and for TW to make the Disney channel part of its basic cable package.If its demands were not met,Disney threatened to pull its programming immediately,during the crucial ratings sweeps period when audience levels are measured and future advertising rates are set.Losing ABC and Disney would anger TW's cable customers who might decide to switch to rival satellite television to get the channels.TW wanted the current agreement extended for six months,by which time the AOL Time Warner merger would be completed (securing the company's position as a multimedia giant).
(a)Describe the relevant factors that would influence the "balance of power" in the negotiation between Disney and TW.Is each side's negotiation strategy utilizing what power it has? Explain briefly.
Question
Frequently,bargaining impasses lead to prolonged and costly strikes.If we assume that the negotiators are rational decision makers,how can this occur?
Question
Delays and failure to reach an agreement are often viewed as inefficient,based on irrational behavior,or mistakes.Is this always the case? Explain why or why not.
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Deck 15: Bargaining and Negotiation
1
If the expected litigation value for each firm for a case is $275,000 and the court costs for the firms are $55,000 and $30,000 respectively,then the size of the zone of a mutually beneficial agreement is:

A)$220,000.
B)$85,000.
C)$25,000.
D)$75,000.
E)$245,000.
B
2
An out-of-court settlement in a dispute is mutually beneficial if the:

A)difference between the parties' court costs is greater than the difference between their expected values from litigation.
B)sum of the parties' court costs is smaller than the difference between their expected values from litigation.
C)sum of the parties' court costs is greater than the difference between their expected values from litigation.
D)sum of the parties' court costs is greater than the sum of their expected values from litigation.
E)difference between the parties' court costs is smaller than the difference between their expected values from litigation.
C
3
The total net benefit from a quantity-price contract is maximum when:

A)the marginal benefit to the buyer exceeds the seller's marginal cost.
B)the seller's marginal cost exceeds the buyer's marginal benefit.
C)the marginal benefit to the buyer is at its maximum.
D)the marginal cost to the seller is at its minimum.
E)the marginal benefit to the buyer equals the seller's marginal cost.
E
4
When each party makes a single offer to divide profits,an equilibrium is reached only if:

A)the individual profits add up to less than 100% of the total profit.
B)each party gets an equal share.
C)the individual profits add up to more than 100% of the total profit.
D)the sum of the individual profits is equal to the total profit.
E)an increase in share of a party does not reduce the share of the other party.
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5
Total trading gains available in a negotiation are high if:

A)the trading parties have strong negotiating skills.
B)the traded commodity has a large number of substitutes.
C)the traded commodity has multiple uses.
D)the seller's value is significantly lower than the buyer's value.
E)the final price of the traded commodity exceeds the buyer's walk-away price.
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Unlock for access to all 43 flashcards in this deck.
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6
The _____ is the line that joins all the combinations of buyer's profit and seller's profit at all possible prices within the zone of agreement.

A)profit contour
B)payoff frontier
C)profit curve
D)welfare frontier
E)marginal benefit curve
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k this deck
7
An agent is said to be risk averse only if he assesses:

A)an outcome's certainty equivalent to be greater than its expected value.
B)the expected value of an outcome to be negative.
C)an outcome's expected value to be equal to its certainty equivalent.
D)an outcome's certainty equivalent to be less than its expected value.
E)an outcome's certainty equivalent to be negative
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Unlock for access to all 43 flashcards in this deck.
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8
Contractor A is negotiating to build a warehouse for Firm B to be completed in 75 days.Contractor A's estimated cost is $200,000.Pushing forward the completion date by 15 days would allow it to reduce its cost by $30,000.The value to Firm B of the warehouse is $250,000 if completed in 75 days and $235,000 if completed in 90 days.A mutually beneficial,efficient deal:

A)means completion of the warehouse construction in 90 days at a price greater than $235,000.
B)means completion of the warehouse construction in 90 days at a price between $170,000 and $235,000.
C)is not possible as there is no zone of agreement.
D)means completion of the warehouse construction in 75 days at a price between $200,000 and $250,000.
E)is possible only if contractor A agrees to build the warehouse in 75 days.
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9
A bilateral monopoly refers to a market situation in which:

A)a monopolist sells in two different markets.
B)two prominent firms merge to form a monopoly.
C)a single seller faces a single buyer.
D)a monopolist uses only two inputs for production.
E)two firms in the market have equal market shares.
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Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
10
The size of the zone of agreement measures:

A)the difference between the buyer's marginal benefit and the price.
B)the average of the trading parties' walk-away prices.
C)the difference between the seller's marginal cost and the price.
D)the difference between the buyer's and seller's walk-away values.
E)the excess of producer's surplus over consumer's surplus.
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Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
11
The prospect for a mutually beneficial agreement between a large and a small firm is affected by all of the following except:

A)the litigation costs.
B)differences in probability assessments of the two firms.
C)the expected value from litigation by the small firm.
D)the monopoly power enjoyed by the firms in the market.
E)the expected value from litigation by the large firm.
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Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
12
An efficient quantity-price agreement is achieved by:

A)finding a point of tangency between buyer and seller profit contours.
B)supplying the maximum quantity that the buyer demands.
C)finding the buyer's value-maximizing quantity.
D)minimizing the supplier's average cost per unit.
E)finding a point where the seller's marginal cost is equal to zero.
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Unlock for access to all 43 flashcards in this deck.
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k this deck
13
Given buyer and seller walk-away prices of $40,000 and $60,000,respectively:

A)the buyer can enjoy a maximum surplus of $10,000.
B)the seller can earn a maximum profit of $10,000.
C)the size of the zone of agreement is $20,000.
D)a zone of agreement does not exist.
E)the size of the zone of agreement is $100,000.
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14
The expected value of litigation for both firms A and B both is $500,000 in favor of Firm A.The court costs for A and B are $60,000 and $100,000,respectively.Calculate the collective benefit that can be obtained if both firms agree to an out-of-court settlement.

A)$200,000
B)$160,000
C)$500,000
D)$40,000
E)$60,000
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15
If both parties have perfect information about all economic facts of the negotiation:

A)the parties should reach an efficient agreement.
B)the parties are sure to reach an equitable agreement.
C)any mutually-beneficial profit split can be supported as an efficient outcome.
D)a 50-50 profit split is the sole equilibrium outcome.
E)a price offered by one party is most likely to fall beyond the zone of agreement.
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Unlock for access to all 43 flashcards in this deck.
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k this deck
16
The outcome of a negotiated agreement is deemed efficient only if:

A)neither the buyer nor the seller receives more than 60% of the total surplus.
B)the sum of the buyer's and seller's profit shares is less than 100%.
C)the agreement equitably balances both sides' interests.
D)both parties benefit from the agreement (relative to their walk-away options).
E)no other agreement makes one party better off without making the other worse off.
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Unlock for access to all 43 flashcards in this deck.
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k this deck
17
Which of the following is true of a distributive bargain?

A)A distributive bargain is a situation where the parties negotiate over the share of total profit.
B)A distributive bargain is a situation where total profits are distributed equally among the participating parties.
C)In a distributive bargain,the individual profits of the trading parties are maximized.
D)A distributive bargain is not possible in a bilateral monopoly.
E)A distributive bargain cannot lead to a socially efficient outcome.
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18
The optimal response to an uncertain negotiation is risk sharing if:

A)both parties involved are risk lovers.
B)both parties involved are risk averse.
C)one party is risk averse and the other is risk neutral.
D)one party is a risk lover and the other is risk neutral.
E)both parties involved are risk neutral.
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Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
19
The minimum price that a seller is willing to accept for his product and the maximum price a buyer is willing to pay for the product are referred to as their:

A)bid prices.
B)reservation prices.
C)offer prices.
D)sale prices.
E)traded prices.
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Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
20
In multiple-issue negotiations where monetary compensation is available:

A)there is less opportunity for mutual gain than when a single issue is at stake.
B)a new issue should be adopted only if the benefit to one side exceeds the cost to the other.
C)a new issue should be adopted only if both sides directly benefit.
D)a new issue should be adopted if it increases the benefit to any one of the parties,even at the expense of the other.
E)efficiency cannot be attained by merely increasing the total value the parties derive from the negotiation.
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21
Describe factors that might cause bargainers to fail to reach efficient agreements.
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22
How do differences in probability assessments cause two firms to assess different values for a transaction?
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23
"All agreements involve compromise,which means each party has to give up something.Therefore,there is no such thing as a mutually beneficial agreement since everyone loses something." Comment.
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24
In each case,determine the total possible trading gain (i.e. ,the sum of the agents' profits).
(a)The seller's and buyer's reservation prices are $275,000 and $375,000,respectively.
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25
In recent years,the U.S.government has often negotiated cost-plus contracts (CPC)with defense firms developing new weapons systems.Under a CPC,the government reimburses the contractor for the total costs it incurs.Frequently,the result is cost overruns in development.Why might this occur? How might an alternative contract structure remedy this problem? Could this contract solution cause a new problem?
Unlock Deck
Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
26
A faulty gasket on a piece of machinery supplied by Firm Z caused a fluid leak that damaged equipment in Factory X.Determine the range of out-of-court settlements when the expected value of litigation for the two firms is $65,000 in favor of Factory X.The court costs for Firm Z are $20,000;the costs for Factory X are $25,000.
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Unlock for access to all 43 flashcards in this deck.
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k this deck
27
Discuss the differences between one-shot bargaining situations and repeated situations.Will the situations produce different bargaining strategies? Explain why or why not.
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Unlock for access to all 43 flashcards in this deck.
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k this deck
28
Briefly summarize how bargaining can be simultaneously cooperative and competitive.
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k this deck
29
How do bargaining strategies differ between multiple-issue negotiations and single-issue negotiations?
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Unlock for access to all 43 flashcards in this deck.
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k this deck
30
Under imperfect information,bargainers:

A)may miss some efficient agreements due to self-interested strategic behavior.
B)can never reach an efficient agreement.
C)often have sufficient incentives to fulfill the terms of the agreement.
D)will have an interest in revealing their true values at the outset of negotiations.
E)typically start with moderate and compatible demands.
Unlock Deck
Unlock for access to all 43 flashcards in this deck.
Unlock Deck
k this deck
31
The expected value of litigation for both firms A and B both is $300,000 in favor of Firm A.The court costs for A and B are $50,000 and $75,000,respectively.
(a)Determine the range of out-of-court settlements for Firms A and B.
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32
A movie producer is negotiating with an up-coming director to direct its next summer action film.The director's latest movie has been well-received and there is talk that he might be nominated for an academy award.The producer believes the director is currently worth a $500,000 fee but would be worth a $2 million fee if he is nominated for an Oscar (these are the producer's reservation prices).For his part,the director's current walk-away price is $300,000 but it would rise to $1.5 million with an Oscar nomination.The producer thinks the chance of a nomination is 0.3;the director thinks it is 0.6.
(a)Can the parties agree on a flat dollar fee? If so,what is the zone of agreement?
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33
Which of the following is true of repeated negotiations between two firms?

A)In a repeated negotiation the bargaining behavior of the firms is motivated solely by the immediate profit available from an agreement.
B)The reputation of a firm does not play a significant role in repeated negotiations.
C)Repeated negotiations enhance the scope for purely opportunistic behavior by firms.
D)The firm with a weaker bargaining power is in a position to receive a greater share of the profit in repeated negotiation.
E)In repeated negotiation firms have obvious incentives to maintain a cooperative relationship.
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34
What factors are responsible for buyers and sellers holding different walk-away prices?
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35
A would-be acquirer is preparing to make a first-and-final tender offer to acquire target Company T.The acquirer judges that Company T's reservation value is somewhere between $60 and $90 per share,with all values in between equally likely.Under its own management,the acquirer predicts that the target will be worth $100 per share.Should the firm offer $90 per share to assure that Company T will sell out? Determine the offer that maximizes the acquirer's expected profit.
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36
At her current per-day consulting charge,a freelance marketing consultant finds herself with as many jobs as she can handle.In fact,over the past six months,she has been hired by nine of the ten clients who have made queries about her services.At her current charge,she finds herself indifferent between "taking or leaving" the extra work.Evaluate the consultant's pricing strategy.
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37
What determines whether or not a company will settle out of court when sued for a faulty product? How might the company react differently if other agents might sue it in the future? Explain.
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k this deck
38
Suppose four identical,risk-averse individuals form a partnership to share equally the profit or loss from an investment.
(a)What is the effect on each individual's expected profit and certainty equivalent (CE)?
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39
Why might legislators often end up reversing their political position on an issue by voting in favor of a bill when previously they had spoken out against it?
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k this deck
40
Determine the value-maximizing order quantity when the buyer's total value from purchasing Q units of output is B = 30Q - Q2‚ and the seller's cost of producing Q units is C = 0.5Q2.
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41
In winter 2000,Time Warner (TW)and Disney were engaged in lengthy negotiations to strike a deal so that TW's cable television service would continue to carry Disney programming and Disney's ABC network channels.Without an agreement,TW would lose ABC and Disney shows in 3.5 million homes across seven major markets.Disney was demanding as much as $300 million from TW for the right to carry the channels.It also wanted TW to feature its new channels (including Toon Disney)and for TW to make the Disney channel part of its basic cable package.If its demands were not met,Disney threatened to pull its programming immediately,during the crucial ratings sweeps period when audience levels are measured and future advertising rates are set.Losing ABC and Disney would anger TW's cable customers who might decide to switch to rival satellite television to get the channels.TW wanted the current agreement extended for six months,by which time the AOL Time Warner merger would be completed (securing the company's position as a multimedia giant).
(a)Describe the relevant factors that would influence the "balance of power" in the negotiation between Disney and TW.Is each side's negotiation strategy utilizing what power it has? Explain briefly.
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42
Frequently,bargaining impasses lead to prolonged and costly strikes.If we assume that the negotiators are rational decision makers,how can this occur?
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43
Delays and failure to reach an agreement are often viewed as inefficient,based on irrational behavior,or mistakes.Is this always the case? Explain why or why not.
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