Deck 20: Sustainable Marketing: Social Responsibility and Ethics

Question 1

Critics charge that promotion adds only ________ to the product.

A) functional value
B) psychological value
C) moderate value
D) strategic value
E) qualitative value

Answer 1

B

Question 2

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

A) quotas
B) nontrade tariffs
C) excessive markups
D) government taxes
E) changes in currency values

Answer 2

C

Question 3

The ________ is specifically focused on future company needs.

A) societal marketing concept
B) strategic planning concept
C) direct marketing concept
D) telemarketing concept
E) consumer business concept

Answer 3

B

Question 4

Critics point out that in the stationery industry, a pen that costs fifty cents to make costs the consumer $10 to buy. This is an example of ________.

A) deceptive advertising
B) redlining
C) excessive markups
D) high-pressure selling
E) shoddy products

Question 5

The ________ is specifically focused on the future welfare of consumers.

A) strategic planning concept
B) direct marketing concept
C) societal marketing concept
D) consumer business concept
E) telemarketing concept

Question 6

Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make. The store is guilty of ________.

A) deceptive promotion
B) deceptive packaging
C) false advertising
D) excessive markups
E) redlining

Question 7

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938.

A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Interstate Commerce Commissions
D) Taft-Hartley Act
E) Stamp Act

Question 8

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.

A) technological obsolescence
B) sales promotion tactics
C) viral marketing
D) anti-trust laws
E) planned obsolescence

Question 9

Deceptive practices fall into three groups: pricing, promotion, and ________.

A) product
B) placement
C) packaging
D) publicity
E) service

Question 10

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

A) value of their services
B) delivery charges
C) going market price
D) promotion cost
E) resale value

Question 11

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________.

A) sustainable marketing concept
B) direct marketing concept
C) mercantilism concept
D) strategic planning concept
E) consumer business concept

Question 12

Deceptive promotion includes practices such as misrepresenting the product's ________.

A) price or packaging
B) features or performance
C) size or quantity
D) wholesale or retail price
E) packaged contents

Question 13

The BeautyShop, a manufacturer of skin care products, uses only plant based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________.

A) consumer business concept
B) strategic planning concept
C) consumerism concept
D) direct marketing concept
E) sustainable marketing concept

Question 14

Cybertron Inc. was accused of deceptive pricing. Which of the following explains what most likely occurred?

A) Cybertron refused to advertise sale prices in the local paper.
B) Cybertron sold only defective products at the advertised price.
C) Cybertron advertised a large price reduction from a phony high retail list price.
D) Cybertron misrepresented a product's features in an ad.
E) Cybertron used misleading labeling.

Question 15

The marketing concept is a philosophy of ________.

A) sales and profit maximization
B) customer value and mutual gain
C) serving short term interests over long term gains
D) serving the company's interests over the consumers'
E) promotion value and company gain

Question 16

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A) Sustainable marketing
B) Ambush marketing
C) Consumerism
D) Environmentalism
E) Strategic planning

Question 17

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

A) the Federal Trade Commission
B) the Food and Drug Administration
C) the Consumer Product Safety Commission
D) the Environmental Protection Agency
E) the American Marketing Association

Question 18

Critics charge that intermediaries ________.

A) are too few in number
B) are inefficient
C) provide only necessary services
D) underprice their services
E) are too competitive

Question 19

Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?

A) Hart's refused to advertise sale prices in the local paper.
B) Hart's advertised a bargain price on an out-of-stock product.
C) Hart's advertised a large price reduction from a phony high retail list price.
D) Hart's used misleading labeling on certain products.
E) Hart's exaggerated its package contents through subtle design.

Question 20

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

A) support consumerism
B) standardize the product
C) add quality to the product
D) make consumers feel special
E) help increase competition in the market

Question 21

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

A) selling situations with long-time customers
B) selling situations with new customers with a high likelihood of becoming repeat customers
C) selling situations with a company's most highly valued customers
D) selling situations with one-time customers
E) selling situations with dissatisfied customers

Question 22

The overselling of private goods results in ________.

A) cultural pollution
B) misdirected funding
C) social costs
D) materialism
E) opportunity expenses

Question 23

When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________.

A) deceptive promotions
B) excessive markups
C) high-pressure selling
D) shoddy products
E) excessive materialism

Question 24

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

A) car and truck
B) housing and construction
C) food and beverage
D) consumer electronics
E) financial and entertainment

Question 25

Which of the following advertising situations would LEAST likely be considered "puffery"?

A) Mr. Clean coming to a housewife's rescue
B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes
C) children immediately growing into attractive adults as a result of drinking milk
D) a retired couple drinking a vitamin and protein shake and then going bicycling
E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 26

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

A) achieve short-term gains
B) move last year's models
C) obey local and federal law
D) build long-term customer relationships
E) maintain a database of local customers

Question 27

The high failure rate of new products shows that companies are not able to ________.

A) control demand
B) advertise enough
C) understand international laws
D) find outlets
E) identify consumer needs

Question 28

When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________.

A) embargo
B) licensing
C) redlining
D) puffery
E) scrambled merchandising

Question 29

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

A) planned obsolescence
B) product failure
C) deceptive promotions
D) deceptive packaging
E) excessive markups

Question 30

Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has used ________.

A) high-pressure selling
B) deceptive promotions
C) deceptive pricing
D) deceptive packaging
E) harmful products

Question 31

Critics say marketing benefits ________ more than ________.

A) consumers; manufacturers
B) industry; consumers
C) stores; manufacturers
D) exporters; importers
E) independent sellers; chain stores

Question 32

It is most accurate to say that the recent recession has resulted in ________.

A) an overselling of private goods
B) a disbelief in the American dream
C) a decline in conspicuous spending
D) an increase in materialism
E) the elimination of false wants

Question 33

________ refers to the practice of continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

A) Perceived obsolescence
B) Technological obsolescence
C) Bait-and-switch advertising
D) Functional obsolescence
E) High-pressure selling

Question 34

Marketers are most effective when they appeal to ________ rather than when they ________.

A) short-term needs; focus on long-term needs
B) teenagers; target older people
C) existing wants; attempt to create new ones
D) emotions; appeal to actual needs
E) the mass market; appeal to market segments

Question 35

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. This information indicates that Trendy Teens is most likely to be criticized for ________.

A) deceptive promotions
B) shoddy products
C) high-pressure selling
D) poor service to disadvantaged consumers
E) perceived obsolescence

Question 36

Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should.

A) high-pressure selling
B) short-term planning
C) planned obsolescence
D) nonfunctional warranty
E) deceptive promotion

Question 37

How do marketers respond to charges of planned obsolescence?

A) Consumers dislike constant style changes.
B) It promotes the all-American value of consumerism.
C) The product will eventually wear out anyway.
D) Most consumers are materialistic.
E) Consumers get tired of old goods.

Question 38

Which of the following is one of the social costs associated with cars?

A) traffic congestion
B) water pollution
C) new highways
D) new automobile models
E) cleaner roads

Question 39

________ involves persuading people to buy goods they had no thought of buying.

A) Sustainable marketing
B) High-pressure selling
C) Strategic marketing
D) Redlining
E) Reverse redlining

Question 40

In advertising, "puffery" is a term which refers to ________.

A) a straightforward promotional message
B) innocent exaggeration for effect
C) hidden advertising messages to consumers
D) subliminal appeals to consumers
E) value-added promotions

Question 41

Consumer advocates call for which of the following additional consumer rights?

A) the right to be protected from unwanted marketing messages
B) the right to be well informed about important product aspects
C) the right not to pay any taxes included in the final price
D) the right to resell the product
E) the right to exchange the product if it is of the wrong size or style

Question 42

________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.

A) Aesthetic consumerism
B) Profitable environmentalism
C) Environmental sustainability
D) Sustainable ecology
E) Corporate marketing

Question 43

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

A) Environmentalism
B) Protectionism
C) Liberalism
D) Consumerism
E) Capitalism

Question 44

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

A) high packaging costs
B) cultural pollution
C) deceptive practices
D) false wants and too much materialism
E) the balance between private goods and social goods

Question 45

Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.

A) the right to be informed
B) consumer protection
C) preserving the world for future consumption
D) quality of life
E) the right to charge any price for the product

Question 46

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

A) acquire smaller companies
B) bear the social costs of their operations
C) bar new companies from entering an industry
D) achieve economies of scale
E) offset cultural pollution

Question 47

Which of the following is an example of cultural pollution?

A) gasoline shortages
B) congestion tolls
C) street signs in cities
D) overpasses in suburban areas
E) billboards marring beautiful scenery

Question 48

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

A) deceptive pricing
B) creating false wants
C) creating materialism
D) high promotion costs
E) cultural pollution

Question 49

________ is an organized movement of concerned citizens, businesses, and government agencies to protect and improve people's current and future living conditions.

A) Consumerism
B) Environmentalism
C) Protectionism
D) Socialism
E) Aestheticism

Question 50

Environmentalists assert that the marketing system's goal should be to maximize ________.

A) sales and profits
B) consumer satisfaction
C) life quality
D) consumer choice
E) consumption

Question 51

Which of the following leads to cultural pollution?

A) commercial noise
B) air pollution
C) language barriers
D) inflation
E) redlining

Question 52

TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services.

A) promotional
B) safety
C) health
D) distribution
E) social

Question 53

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

A) the right to be informed
B) consumer protection
C) preserving the world for future consumption
D) the right to charge any price for the product
E) quality of life

Question 54

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.

A) oligopolistic competition
B) social costs
C) predatory competition
D) acquisitions
E) cultural pollution

Question 55

The two major citizen movements to keep businesses in line are environmentalism and ________.

A) consumerism
B) protectionism
C) liberalism
D) capitalism
E) materialism

Question 56

How are acquisitions good for society?

A) Acquisitions eliminate barriers to entry.
B) Acquisitions require little government oversight.
C) An acquiring company may improve the efficiency of an acquired company.
D) An industry may become less competitive after an acquisition.
E) The acquisition may result in higher costs, leading to higher prices for consumers.

Question 57

Critics claim that firms are harmed and competition is reduced when companies expand by ________.

A) developing their own new products
B) diversifying into new industries
C) acquiring competitors
D) developing new markets
E) initiating joint-ventures

Question 58

The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.

A) charge any price for the product
B) be protected against questionable products
C) influence products and marketing practices in ways that will improve "quality of life"
D) expect the product to perform as claimed
E) be well informed about a product

Question 59

Which of the following is a traditional buyers' right?

A) the right to resell the product
B) the right not to buy a product that is offered for sale
C) the right not to pay any taxes included in the final price
D) the right to exchange the product if it is of the wrong size or style
E) the right to demand a discount on the product

Question 60

Which of the following is a traditional sellers' right?

A) the right to create a monopoly in the market
B) the right to acquire competitors to prevent competition
C) the right to promote any product to any audience
D) the right to add additional taxes if necessary
E) the right to introduce any product in any size and style

Question 61

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) customer-value marketing
E) innovative marketing

Question 62

Which of the following is a selling decision that may be called into question under the law?

A) predatory pricing
B) product warranty
C) bait-and-switch advertising
D) promotional allowances and services
E) disclosure of customer rights

Question 63

________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover.

A) DSS
B) DFE
C) Sustainability vision
D) New clean technology
E) Pollution prevention

Question 64

Packaging decisions that may be called into question under the law include ________.

A) minimum pricing
B) pollution
C) product quality and safety
D) exclusive territorial distributorship
E) product warranty

Question 65

________ serves as a guide to the future by showing how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

A) New clean technology
B) A cradle-to-cradle practice
C) Pollution prevention
D) Product stewardship
E) A sustainability vision

Question 66

Competitive relations decisions that may be called into question under the law include ________.

A) pollution
B) barriers to entry
C) unfair discrimination
D) bait-and-switch advertising
E) fair packaging and labeling

Question 67

At the most basic level of environmental sustainability, a company can practice ________.

A) pollution prevention
B) product stewardship
C) beyond greening activities
D) new clean technology
E) sustainability vision

Question 68

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

A) aesthetic consumerism
B) sustainability vision
C) product stewardship
D) beyond greening
E) pollution prevention

Question 69

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission

Question 70

Which of the following is a channel decision that may be called into question under the law?

A) price increases
B) scarce resources
C) excessive cost
D) dealer's rights
E) deceptive pricing

Question 71

A company's marketing should be guided by the sustainable marketing principle of ________.

A) direct marketing
B) viral marketing
C) buzz marketing
D) value marketing
E) innovative marketing

Question 72

The principle of ________ requires that the company continuously seek real product and marketing improvements.

A) consumer-oriented marketing
B) innovative marketing
C) customer-value marketing
D) sense-of-mission customer-value marketing
E) ambush marketing

Question 73

Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.

A) new clean technology
B) product stewardship
C) pollution prevention
D) sustainability vision
E) design for environment

Question 74

Which of the following is a product decision that may be called into question under the law?

A) stealing trade secrets
B) misrepresenting
C) patent protection
D) unfair discrimination
E) excessive cost

Question 75

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________.

A) pollution prevention practice
B) green marketing practice
C) beyond greening practice
D) cradle-to-cradle practice
E) new environmental technology

Question 76

Under the ________, a company's marketing should support the best long-run performance of the marketing system.

A) corporate social responsibility concept
B) direct marketing concept
C) sustainable marketing concept
D) free enterprise system concept
E) strategic planning concept

Question 77

Electrola Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when they reach the end of their life cycle and reuse their components in new products. Electrola Inc. is in the ________ stage of environmental sustainability.

A) pollution prevention
B) new clean technology
C) product stewardship
D) beyond greening
E) sustainability vision

Question 78

Companies emphasizing pollution prevention have responded with ________.

A) superficial green marketing activities
B) internal beyond greening programs
C) external green marketing activities
D) external beyond greening activities
E) internal green marketing programs

Question 79

Which of the following is a part of an internal green marketing program?

A) design for environment practices
B) cradle-to-cradle practices
C) biodegradable packaging
D) product stewardship
E) new clean technology

Question 80

Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities.

A) product stewardship
B) a sustainability vision
C) pollution prevention
D) a new clean technology
E) a DFE practice