Basic Marketing Research

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14
Exams
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Exam 1 (84 Questions + Flashcards)

Introducing Marketing Research

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Exam 2 (85 Questions + Flashcards)

The Marketing Research Process

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Exam 3 (135 Questions + Flashcards)

Research Design

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Exam 4 (102 Questions + Flashcards)

Using Secondary Data and Online Information Databases

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Exam 5 (90 Questions + Flashcards)

Qualitative Research Methods

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Exam 6 (89 Questions + Flashcards)

Quantitative Data Collection Methods

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Exam 7 (91 Questions + Flashcards)

Survey Measurement Scales

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Exam 8 (95 Questions + Flashcards)

Questionnaire Design

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Exam 9 (95 Questions + Flashcards)

Sampling

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Exam 10 (99 Questions + Flashcards)

Data Collection and Basic Descriptive Statistics

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Exam 11 (80 Questions + Flashcards)

Population Estimates and Hypothesis Testing

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Exam 12 (80 Questions + Flashcards)

Testing of Differences

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Exam 13 (102 Questions + Flashcards)

Relationships Between Variables

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Exam 14 (90 Questions + Flashcards)

Communicating the Research Results

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