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Exam 1 (69 Questions + Flashcards)

The World of Integrated Marketing Communication

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Exam 2 (70 Questions + Flashcards)

The Promotion Industry

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Exam 3 (65 Questions + Flashcards)

The Evolution of Promoting Brands

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Exam 4 (70 Questions + Flashcards)

Understanding the Marketing Environment: Segmentation, Targeting, and Positioning

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Exam 5 (68 Questions + Flashcards)

Understanding Buyer Behavior and the Communication Process

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Exam 6 (70 Questions + Flashcards)

The Regulatory and Ethical Environment of Promotions

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Exam 7 (70 Questions + Flashcards)

The International Market Environment for Brand Promotion

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Exam 8 (47 Questions + Flashcards)

Messaging and Media Strategies

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Exam 9 (74 Questions + Flashcards)

The Internet

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Exam 10 (65 Questions + Flashcards)

Direct Marketing and Personal Selling

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Exam 11 (70 Questions + Flashcards)

Sales Promotion and Point of Purchase

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Exam 12 (53 Questions + Flashcards)

Sponsorship, Product Placements, and Branded Entertainment

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Exam 13 (71 Questions + Flashcards)

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Exam 14 (63 Questions + Flashcards)

Personal Selling and Sales Management

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Exam 15 (59 Questions + Flashcards)

Measuring the Effectiveness of Brand Promotions

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