Integrated Advertising Promotion Study Set 1

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3 k
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15
Exams
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Exam 1 (104 Questions + Flashcards)

Integrated Marketing Communications

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Exam 2 (200 Questions + Flashcards)

Corporate Image and Brand Management

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Exam 3 (204 Questions + Flashcards)

Buyer Behaviors

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Exam 4 (191 Questions + Flashcards)

The IMC Planning Process

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Exam 5 (232 Questions + Flashcards)

Advertising Management

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Exam 6 (282 Questions + Flashcards)

Advertising Design

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Exam 7 (209 Questions + Flashcards)

Traditional Media Channels

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Exam 8 (231 Questions + Flashcards)

Digital Marketing

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Exam 9 (180 Questions + Flashcards)

Social Media

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Exam 10 (196 Questions + Flashcards)

Alternative Marketing

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Exam 11 (200 Questions + Flashcards)

Database and Direct Response Marketing and Personal Selling

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Exam 12 (202 Questions + Flashcards)

Sales Promotions

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Exam 13 (201 Questions + Flashcards)

Public Relations and Sponsorship Programs

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Exam 14 (184 Questions + Flashcards)

Regulations and Ethical Concerns

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Exam 15 (153 Questions + Flashcards)

Evaluating an Integrated Marketing Program

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