Contemporary Advertising

114
Questions
114
Flashcards
10
Exams
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Exam 1 (9 Questions + Flashcards)

Advertising Yesterday, Today, Tomorrow, Economic, Social, and Regulatory Aspects of Advertising

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Exam 2 (10 Questions + Flashcards)

Business of Advertising

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Exam 3 (7 Questions + Flashcards)

Segmentation, Targeting, Marketing Mix, Communication and Consumer Behavior

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Exam 4 (9 Questions + Flashcards)

Account Planning, Research, Developing Marketing and Advertising Plans

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Exam 5 (9 Questions + Flashcards)

Creative Strategy, Creative Process, Creative Execution: Art and Copy

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Exam 6 (10 Questions + Flashcards)

Producing Ads and Print Advertising

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Exam 7 (27 Questions + Flashcards)

Electronic Media, Digital Interactive Media and Direct Mail

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Exam 8 (10 Questions + Flashcards)

Out-Of-Home, Direct-Mail and Specialty Advertising

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Exam 9 (16 Questions + Flashcards)

Media Planning, Buying, IMC: Direct Marketing, Personal Selling and Sales Promotion

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Exam 10 (7 Questions + Flashcards)

IMC: Public Relations, Sponsorship, and Corporate Advertising

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