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Principles of Marketing Study Set 1

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Exam 1 (142 Questions + Flashcards)

Marketing: Creating and Capturing Customer Value

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Exam 2 (163 Questions + Flashcards)

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

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Exam 3 (163 Questions + Flashcards)

The Marketplace and Customers: Analysing the Environment

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Exam 4 (172 Questions + Flashcards)

Marketing Analytics: Gaining Customer Insights

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Exam 5 (167 Questions + Flashcards)

Buyer Behaviour: Understanding Consumer and Business Buyers

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Exam 6 (191 Questions + Flashcards)

Customer-Driven Marketing Strategy: Creating Value for Target Customers

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Exam 7 (173 Questions + Flashcards)

Products, services and Brands: Offering Customer Value

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Exam 8 (172 Questions + Flashcards)

New Products: Developing and Managing Innovation

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Exam 9 (167 Questions + Flashcards)

Pricing: Capturing Customer Value

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Exam 10 (147 Questions + Flashcards)

Placement: Customer Value Fulfilment

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Exam 11 (172 Questions + Flashcards)

Communicating Customer Value: Advertising and Public Relations

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Exam 12 (174 Questions + Flashcards)

Personal Selling and Sales Promotion: Creating Value in Relationships

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Exam 13 (133 Questions + Flashcards)

Direct and Digital Marketing: Interactivity and Fulfilment

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Exam 14 (166 Questions + Flashcards)

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