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Services Marketing Concepts

594

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594

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15

Exams

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Exam 1 (36 Questions + Flashcards)

An Introduction to Services

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Exam 2 (36 Questions + Flashcards)

The Services Sector: Supersectors and Ethical Considerations

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Exam 3 (45 Questions + Flashcards)

Fundamental Differences Between Goods and Services

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Exam 4 (42 Questions + Flashcards)

Serviced Consumer Behavior

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Exam 5 (41 Questions + Flashcards)

The Service Delivery Process

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Exam 6 (41 Questions + Flashcards)

The Pricing of Services

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Exam 7 (41 Questions + Flashcards)

Developing the Service Communication Strategy

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Exam 8 (41 Questions + Flashcards)

Managing the Firms Physical Evidence

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Exam 9 (41 Questions + Flashcards)

People As Strategy: Managing Service Employees

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Exam 10 (28 Questions + Flashcards)

People As Strategy: Managing Service Customers

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Exam 11 (41 Questions + Flashcards)

Defining and Measuring Customer Satisfaction

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Exam 12 (40 Questions + Flashcards)

Defining and Measuring Service Quality

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Exam 13 (40 Questions + Flashcards)

Complaint and Service Recovery Management

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Exam 14 (40 Questions + Flashcards)

Customer Loyalty and Retention

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Exam 15 (41 Questions + Flashcards)

Pulling the Pieces Together: Creating a World Class Service Culture

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