Foundations of Marketing Study Set 2

1 k+
Questions
1 k+
Flashcards
12
Exams
study flashcards iconStudy Flashcardscreate flashcards iconCreate Flashcards
Discover Exams
search iconSearch Exams
Exam 1 (161 Questions + Flashcards)

The Nature of Marketing

flashcard-img View Flashcards
View Exam open quiz
Exam 2 (126 Questions + Flashcards)

The Global Marketing Environment

flashcard-img View Flashcards
View Exam open quiz
Exam 3 (103 Questions + Flashcards)

Understanding Customer Behaviour

flashcard-img View Flashcards
View Exam open quiz
Exam 4 (134 Questions + Flashcards)

Marketing Research and Customer Insights

flashcard-img View Flashcards
View Exam open quiz
Exam 5 (108 Questions + Flashcards)

Market Segmentation, Targeting and Positioning

flashcard-img View Flashcards
View Exam open quiz
Exam 6 (111 Questions + Flashcards)

Value Through Products and Brands

flashcard-img View Flashcards
View Exam open quiz
Exam 7 (117 Questions + Flashcards)

Value Through Services, Relationships and Experiences

flashcard-img View Flashcards
View Exam open quiz
Exam 8 (110 Questions + Flashcards)

Value Through Pricing

flashcard-img View Flashcards
View Exam open quiz
Exam 9 (131 Questions + Flashcards)

Distribution: Delivering Customer Value

flashcard-img View Flashcards
View Exam open quiz
Exam 10 (125 Questions + Flashcards)

Integrated Marketing Communications 1: Mass Communications Techniques

flashcard-img View Flashcards
View Exam open quiz
Exam 11 (67 Questions + Flashcards)

Integrated Marketing Communications 2: Direct Communications Techniques

flashcard-img View Flashcards
View Exam open quiz
Exam 12 (110 Questions + Flashcards)

Digital Marketing

flashcard-img View Flashcards
View Exam open quiz
homework help icon
flashcards icon