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Principles of Marketing Study Set 6

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Exam 1 (123 Questions + Flashcards)

Marketing: Creating and Capturing Customer Value

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Exam 2 (156 Questions + Flashcards)

Company and Marketing Strategy: Partnering to Build Customer Relationships

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Exam 3 (159 Questions + Flashcards)

Analysing the Marketing Environment

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Exam 4 (151 Questions + Flashcards)

Managing Marketing Information to Gain Customer Insights

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Exam 5 (157 Questions + Flashcards)

Consumer Markets and Consumer Buyer Behaviour

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Exam 6 (168 Questions + Flashcards)

Business Markets and Business Buyer Behaviour

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Exam 7 (163 Questions + Flashcards)

Customer-Driven Marketing Strategy: Creating Value for Target Customers

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Exam 8 (171 Questions + Flashcards)

Products, Services and Brands: Building Customer Value

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Exam 9 (157 Questions + Flashcards)

Developing New Products and Managing the Product

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Exam 10 (141 Questions + Flashcards)

Pricing Strategies: Understanding and Capturing Customer Value

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Exam 11 (170 Questions + Flashcards)

Additional Pricing Considerations

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Exam 12 (164 Questions + Flashcards)

Marketing Channels: Delivering Customer Value

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Exam 13 (149 Questions + Flashcards)

Retailing and Wholesaling

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Exam 14 (164 Questions + Flashcards)

Communicating Customer Value: Integrated Marketing Communications Strategy

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