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Services Marketing Study Set 2

665

Questions

665

Flashcards

15

Exams

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Exam 1 (45 Questions + Flashcards)

New Perspectives on Marketing in the Service Economy

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Exam 2 (45 Questions + Flashcards)

Consumer Behavior in a Services Context

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Exam 3 (43 Questions + Flashcards)

Positioning Services in Competitive Markets

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Exam 4 (45 Questions + Flashcards)

Developing Service Products: Core and Supplementary Elements

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Exam 5 (45 Questions + Flashcards)

Distributing Services Through Physical and Electronic Channels

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Exam 6 (44 Questions + Flashcards)

Setting Prices and Implementing Revenue Management

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Exam 7 (45 Questions + Flashcards)

Promoting Services and Educating Customers

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Exam 8 (45 Questions + Flashcards)

Designing and Managing Service Processes

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Exam 9 (45 Questions + Flashcards)

Balancing Demand and Productive Capacity

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Exam 10 (44 Questions + Flashcards)

Crafting the Service Environment

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Exam 11 (42 Questions + Flashcards)

Managing People for Service Advantage

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Exam 12 (44 Questions + Flashcards)

Managing Relationships and Building Loyalty

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Exam 13 (45 Questions + Flashcards)

Complaint Handling and Service Recovery

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Exam 14 (45 Questions + Flashcards)

Improving Service Quality and Productivity

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Exam 15 (43 Questions + Flashcards)

Striving for Service Leadership

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