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Marketing Real People Real Choices

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Exam 1 (151 Questions + Flashcards)

Welcome to the World of Marketing: Create and Deliver Value

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Exam 2 (155 Questions + Flashcards)

Global, Ethical, and Sustainable Marketing

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Exam 3 (156 Questions + Flashcards)

Strategic Market Planning

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Exam 4 (155 Questions + Flashcards)

Market Research

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Exam 5 (153 Questions + Flashcards)

Marketing Analytics: Welcome to the Era of Big Data

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Exam 6 (155 Questions + Flashcards)

Understand Consumer and Business Markets

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Exam 7 (150 Questions + Flashcards)

Segmentation, Target Marketing, and Positioning

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Exam 8 (152 Questions + Flashcards)

Product I: Innovation and New Product Development

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Exam 9 (155 Questions + Flashcards)

Product Ii: Product Strategy, Branding, and Product Management

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Exam 10 (155 Questions + Flashcards)

Price: What Is the Value Proposition Worth

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Exam 11 (155 Questions + Flashcards)

Deliver the Goods: Determine the Distribution Strategy

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Exam 12 (150 Questions + Flashcards)

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

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Exam 13 (150 Questions + Flashcards)

Promotion I: Advertising: One to Many Marketing Communications

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Exam 14 (152 Questions + Flashcards)

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