Fundamentals of Marketing

203
Questions
203
Flashcards
12
Exams
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Exam 1 (15 Questions + Flashcards)

Interpersonal Process

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Exam 2 (21 Questions + Flashcards)

Understanding Customer Behaviour

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Exam 3 (18 Questions + Flashcards)

Marketing Research and Customer Insight

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Exam 4 (14 Questions + Flashcards)

Marketing Environment and Strategy

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Exam 5 (16 Questions + Flashcards)

Market Segmentation and Positioning

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Exam 6 (17 Questions + Flashcards)

Proposition and Branding Decisions

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Exam 7 (15 Questions + Flashcards)

Pricing and Value Creation

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Exam 8 (23 Questions + Flashcards)

Marketing Communications and Principles

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Exam 9 (20 Questions + Flashcards)

Managing Channels and Distribution

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Exam 10 (13 Questions + Flashcards)

Digital and Social Media Marketing

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Exam 11 (19 Questions + Flashcards)

Services Marketing and Customer Experience Management

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Exam 12 (12 Questions + Flashcards)

Marketing, Society, Sustainability, and Ethics

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