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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838 Exercise 2
Case 13: Publix Supermarkets, Inc.
-Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
-Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
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