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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838 Exercise 2
VIDEO QUIZ: Tomberlin
Title: Tomberlin
RT: 2:23
Topic Key: International strategy, Business-level strategy, Corporate-level strategy, National advantage
American small businesses often find it hard to operate in the US, given the high costs of developing the infrastructure to produce goods. One option overseas offers some businesses a cheaper solution - China's booming manufacturing industry. Mike Tomberlin, found and CEO of U.S. company Tomberlin Automotive has partnered with a Chinese vehicle manufacturer to assemble his vehicles. Sales for his electric vehicles are brisk, but Tomberlin says his company is still too small to invest in building its own manufacturing hub in the United States. He says the access to manufacturing in China allows the company to focus on building the brand and channel.
-What benefits does Tomberlin Automotive receive from its international strategy by manufacturing in China?
Title: Tomberlin
RT: 2:23
Topic Key: International strategy, Business-level strategy, Corporate-level strategy, National advantage
American small businesses often find it hard to operate in the US, given the high costs of developing the infrastructure to produce goods. One option overseas offers some businesses a cheaper solution - China's booming manufacturing industry. Mike Tomberlin, found and CEO of U.S. company Tomberlin Automotive has partnered with a Chinese vehicle manufacturer to assemble his vehicles. Sales for his electric vehicles are brisk, but Tomberlin says his company is still too small to invest in building its own manufacturing hub in the United States. He says the access to manufacturing in China allows the company to focus on building the brand and channel.
-What benefits does Tomberlin Automotive receive from its international strategy by manufacturing in China?
Explanation
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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
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