Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson

Exercise 1

Have students read the popular business press (e.g., Business Week, Fortune, Fast Company), and identify a strategic action and a tactical action taken by firms approximately two years ago. Next, they should use the Internet to search the popular business press to see if and how competitors responded to those actions. They should be able to explain the actions and responses and link their findings to the discussion in this chapter.