Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson

Exercise 3

Assuming students have decided to establish and operate a restaurant in your local community, ask them what market segment they intend to serve. What needs do these customers have that the students could satisfy with their restaurant? How would they satisfy those needs? They should be prepared to discuss their responses.