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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
Edition 4ISBN: 9780357033883 Exercise 1
The origins of the Internet are unusual in the history of commercial media. What makes it unusual and what qualities does that impart to the medium?
Explanation
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Internet was invented in early 1960 for transferring information from one location to another and was limited to use only by researchers and scientists. The growth of internet from the period of 1960 to 1970 was very slow. This was considered as the first phase of development of internet and hardly people took benefits out of it. However this was considered as the innovation period where internet was used by defense departments and was also used for research in different fields.
People started to use internet for commercial purpose after 1969. They came up with business model that helped them to start online business. They did not make much profit in the early days of business startup because there were very few people who used to access internet.
Security became the main concern for scientist because internet was linked through a chain system. If one section is destroyed either by terrorist or nuclear weapons, the entire circuit will not function. So the scientists came up with the idea to develop it into a net form of circuits which will use any path in the net to transfer information.
In 1980, NSF (National science foundation) banned commercial traffic over internet but later in 1986 it spend money to develop the internet in next ten years so that it can be used by common people in the long run.
From 1995, ecommerce revolution started in USA and became the leader in commercial market. Ecommerce growth accelerated rapidly and companies started focusing on venture capital. Companies made profits by acquiring more number of shares in the market.
In early 2000, when the bubble burst, there was huge drop in the share price which resulted in the failure of many big enterprises. In 2001, the recession period saw many internet enterprises shut down and rest were taken over. Few ecommerce industries still existed and based on the lesson learnt during recession they started recovering from it and changed their business models.
Ecommerce industries started growing again in 2004 and came up with different types of strategies and long term plan. There were rapid growth in users, content and sales. Now ecommerce has become one of the important and profitable markets.
In short, the origin of internet is considered as unusual in the history of commercial media due to these reasons:-
• Internet was used only by few users only for sharing information across different locations.
• As the internet evolved as a user friendly system which can be used by anyone, people started taking interest.
• Businesses started realizing its importance and noticed the opportunities to start marketing and sales online.
People started to use internet for commercial purpose after 1969. They came up with business model that helped them to start online business. They did not make much profit in the early days of business startup because there were very few people who used to access internet.
Security became the main concern for scientist because internet was linked through a chain system. If one section is destroyed either by terrorist or nuclear weapons, the entire circuit will not function. So the scientists came up with the idea to develop it into a net form of circuits which will use any path in the net to transfer information.
In 1980, NSF (National science foundation) banned commercial traffic over internet but later in 1986 it spend money to develop the internet in next ten years so that it can be used by common people in the long run.
From 1995, ecommerce revolution started in USA and became the leader in commercial market. Ecommerce growth accelerated rapidly and companies started focusing on venture capital. Companies made profits by acquiring more number of shares in the market.
In early 2000, when the bubble burst, there was huge drop in the share price which resulted in the failure of many big enterprises. In 2001, the recession period saw many internet enterprises shut down and rest were taken over. Few ecommerce industries still existed and based on the lesson learnt during recession they started recovering from it and changed their business models.
Ecommerce industries started growing again in 2004 and came up with different types of strategies and long term plan. There were rapid growth in users, content and sales. Now ecommerce has become one of the important and profitable markets.
In short, the origin of internet is considered as unusual in the history of commercial media due to these reasons:-
• Internet was used only by few users only for sharing information across different locations.
• As the internet evolved as a user friendly system which can be used by anyone, people started taking interest.
• Businesses started realizing its importance and noticed the opportunities to start marketing and sales online.
Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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