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book Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts cover

Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts

Edition 4ISBN: 9780357033883
book Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts cover

Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts

Edition 4ISBN: 9780357033883
Exercise 2
What are the waves of change in the business environment that began with the internet?
Explanation
Verified
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Internet has evolved mainly because of its user-friendly approach and its ability to create quick communication channel among multiple people. The search engines from company G became popular by its ability to give accurate information within quick span of time on several topics.
Waves of the internet have been classified as two types namely the ones which was created for business perspective and others technical perspective. Internet was created to bring people closer to one another and also build applications to offer user friendly services to customer. It builds services and also enhance infrastructure to ensure internet connectivity. Many players like AO, AM and EB arose during this period to launch the e-commerce business. The business is driven by various with second wave of change clearly dominated by company F, G and A and enhanced technology-based business. The webservices offered by company A is also a part of second wave followed by the Amazon Echo services.
The changes were aimed at making things more simplified from the old era of floppy disks, slow internet connectivity or age-old desktop computers. In earlier days, people used to have personal computers to access internet whereas now the technology has evolved so much as one could access everything through mobile due to its high storing and operating speed. Artificial intelligence is the latest evolving trend which internet marketers have been focusing upon. Many players have started using cloud-based technology to store large amount of data that can accessed through internet, and this changed the way customers interact with companies to satisfy their requirements.
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Internet Marketing 4th Edition by Debra Zahay, Mary Lou Roberts
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